
Internationalist, Futurist and Historian
Calgary, Canada Area

Internationalist, Futurist and Historian
Calgary, Canada Area
Norman Leach is president of Norman Leach & Associates, Inc., which specializes in Integrated Marketing Communications (Public, Government and Media Relations) and International Trade.
Norman's experience has taken him from North America to Europe to Asia to Latin America. He speaks Japanese, French, and Spanish and brings a true understanding of foreign markets to his clients.
As a consultant, Norman has facilitated the entry into international markets for a large number of companies. He has a diverse business background including farming, government, non-profit, health care, security and training and education.
Norman successes have included establishing the Alberta Trade Office in Mexico City, being President of Grey Cup 2000, acting as an Advisor to two provincial Cabinet Ministers and heading up two of Canada’s largest Chambers of Commerce. Today, he is the Executive Director of the American Chamber of Commerce – Canada West, and the President of the Canada Japan Business Association - Calgary.
An award-winning author Norman brings a solid research background to his clients. Through years of business and international experience, he is able to quickly assess the strengths and goals of client companies, to address their needs and bring them practical and useful solutions.
A graduate of the University of Manitoba, Norman currently teaches at the University of Lethbridge and Mount Royal College on the topics of International Trade and Entrepreneurship. He has also taught at the University of Manitoba, University of Alberta, and Grant MacEwan Community College. He has delivered the Forum for International Trade Training and the NexPro Program for the Business Development Bank of Canada across Western Canada.
Integrated Marketing Communications (Public, Government and Media Relations) and International Trade.
(Newspapers industry)
September 2009 — Present (7 months)
I write a column on business development in Ontario, Saskatchewan, Alberta and British Columbia
(Security and Investigations industry)
January 2009 — Present (1 year 3 months)
(Management Consulting industry)
2008 — Present (2 years )
(Non-Profit; 11-50 employees; International Trade and Development industry)
January 2007 — Present (3 years 3 months)
The American Chamber of Commerce in Canada is a member of the US Chamber of Commerce, the world’s largest business federation representing more than 3 million businesses and more than 100 American Chambers of Commerce in 91 countries.
Responsible for lobbying the Canadian and United States government on national and international issues, sales and marketing of the Chamber and its services, human resources, and administrative functions including budgeting and ensuring the economic viability of the organization.
(Management Consulting industry)
2004 — Present (6 years )
(Educational Institution; 1001-5000 employees; Higher Education industry)
January 2002 — Present (8 years 3 months)
I teach full credit classes in International Management, Small Business and doing business in Asia and Latin America.
I am also the Program Advisor for the Immigration Program
(Management Consulting industry)
1999 — Present (11 years )
(Marketing and Advertising industry)
January 1992 — Present (18 years 3 months)
Norman Leach & Associates works with its clients in the areas of Integrated Marketing, Public Relations, Negotiating, Media and Government Relations.
Norman Leach & Associates has worked with clients in Canada, The United States, Mexico, Europe and Asia.
(Public Policy industry)
September 2008 — October 2009 (1 year 2 months)
The Canadian Defence & Foreign Affairs Institute is a charitable, independent, non-partisan, research institute with an emphasis on:
Canadian Foreign Policy;
Defence Policy; and
International Aid
We provide Canadians with factual and comprehensive policy analysis to promote their understanding of Canada’s foreign affairs and aid policies and the state of our military preparedness by developing and sponsoring authoritative research and education programs. The institute studies these areas through a full range of national and international applications with an emphasis on their economic, political and social impact on individual Canadians.
(Management Consulting industry)
2002 — 2004 (2 years )
(Sports industry)
November 1999 — January 2001 (1 year 3 months)
The Grey Cup, Canada's most watched sporting event, is the championship for the Canadian Football League. The Grey Cup saw over 45,000 fans come to the Game and generated over $40 million dollars worth of economic activity as well as a profit of $2.1 million.
As President responsibilities included leading a group of Board of Directors and volunteers, writing the business plan, working with government and League officials, marketing, merchandising, operations, event planning and media relations.
(Government Administration industry)
February 1999 — September 1999 (8 months)
Built the Correspondence and Information Unit to respond to the communications needs of Manitoba Health, the department responsible for health care with an annual budget of $2.2 billion dollars.
Responsible for the redesign of the corporate media packages for the Insured Benefits Branch of Manitoba Health and for advising all levels of the Department including the Minister on communications with the public.
(Management Consulting industry)
February 1995 — January 1999 (4 years )
CEO for the Alberta Chamber of Commerce, a volunteer organization representing 137 Chambers of Commerce and 20,000 businesses across the province. Liaised with media, government officials and senior elected officials. Organized and hosted a number of high level events each year including annual meetings, award dinners and fund-raisers.
(Non-Profit Organization Management industry)
June 1991 — January 1995 (3 years 8 months)
CEO for the Manitoba Chamber of Commerce, a volunteer organization representing 55 Chambers of Commerce and 10,000 businesses across the province. Liaised with media, government officials and senior elected officials. Organized and hosted a number of high level events each year including annual meetings, award dinners and fund-raisers.
Instructor , Business , 2001 — 2008
Certified Association Executive (CAE) , Non-Profit Management , 1995 — 1997
BA (Hons) , Strategic Studies , 1981 — 1985
My major was in small unit warfare and my minor in Canadian military history
Military History Small Unit Warfare Emergency Preparedness - am a volunteer EMT-B Langauges - Speaks English, Japanese, French and Spanish Sports - Fencing, Equestrian
Business:
American Chamber of Commerce, Calgary Jaipour (India) Foundation, Sien Lok Society, Canada Japan Business Association, Immigrant Access Fund Task Force
Historian:
Royal Alberta United Services Institute, Military Museums Art Advisory Board, Western Front Association, Royal Canadian Legion
Security
Legion of Frontiersmen, Corps of Commissionaires, Canadian Red Cross - Emergency Preparedness, Canadian Alarm and Security Association.
Envoye Extraordanaire to Canada for the Principality of Seborga – a micro-nation located near Monaco.
Reciepient Canada 125 Medal and the Alberta Centennial Medal.
Bestselling author, have won two University of Lethbridge Crystal Awards and the Saskatchewan Book Award
Norman is an Honourary Canadian Armed Forces Peacekeeper