Noreen McCaffrey

Current

Sr. Marketing Manager at mediabistro.com

Past

Event Marketing Manager at BizBash Media
Marketing Manager at Institute for International Research
Conference Coordinator at Institute for International Research

Account Coordinator (intern) at ReginaInk

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Education

University of Maryland - Robert H. Smith School of Business
American University of Rome

Recommended

4 people have recommended Noreen

Connections

154 connections

Industry

Events Services

Websites

My Company

Noreen McCaffrey’s Experience

Sr. Marketing Manager

mediabistro.com

(Privately Held; 11-50 employees; Online Media industry)

October 2008 — Present (1 year 2 months)
Event Marketing Manager

BizBash Media

(Privately Held; 51-200 employees; Events Services industry)

April 2008 — October 2008 (7 months)
Marketing Manager

Institute for International Research

(Privately Held; 51-200 employees; Events Services industry)

March 2006 — March 2008 (2 years 1 month)

-Facilitated growth of 15 conferences per year through the development and execution of direct marketing campaigns.
-Conducted extensive market research analysis to determine effective methods of reaching core audiences in conference industries - marketing, project management, and business strategy.
-Formed partnerships with relevant external associations and publications to increase event awareness and credibility.
-Worked within confines of marketing budget to establish multi-channel campaigns that deliver measurable results.
Conference Coordinator

Institute for International Research

(Events Services industry)

August 2005 — March 2006 (8 months)

-Systematically planned and tracked events throughout development period, coordinating venue and agenda details for 10-12 events simultaneously
-Liaised between high-level speakers and internal departments including marketing, sales, meeting planning, and production
-Managed conferences on-site
Account Coordinator (intern)

ReginaInk

(Privately Held; 1-10 employees; Public Relations and Communications industry)

June 2004 — August 2004 (3 months)

-Provided support in the areas of creative development and public relations for clients including The Old Homestead steakhouse, Four Seasons Restaurant, and St. Francis wines
-Wrote copy for print advertisements for a small private NYC company (DiDi's Childrens Boutique) which was published in New York Magazine
- Coordinated planning and execution for social functions with 200+ attendees at the Four Seasons Restaurant (Summer parties 2003 and 2004)
-Developed press releases introducing the Four Seasons Restaurant's new bar menu, published in several NYC publications including Village Voice

Noreen McCaffrey’s Education

University of Maryland - Robert H. Smith School of Business

BS , Marketing , 2001 — 2005

Activities and Societies:

-President - American Marketing Association Collegiate Chapter
-SUSA (Smith Undergraduate Student Association) Marketing Representative
American University of Rome

n/a , Business , 2004 — 2004