Non Executive Director at Nominet UK
United Kingdom
- Current
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- Non Executive Director at Nominet UK
- Director of Business Development at Sedo GmbH
- Elected PAB member at Nominet Policy Advisory Body (PAB)
- Past
- Education
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- Rheinische Fachhochschule Köln
- University College Cork
- London College of Music
- Recommended
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1 person has recommended Nora - Connections
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connections
- Industry
- Online Media
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Nora Nanayakkara’s Summary
Working alongside a huge range of stakeholders in the international domain name industry over the last six years, offers me an opportunity for perspective in comparing .uk with other ccTLDs as well as first-hand experience of the effects of Nominet policies on its end-users. This unique background of direct contact with thousands of .uk end-users enables me to capture a broad range of stakeholders’ needs and requirements.
I am currently a Non Executive Director and an elected member of Nominet’s PAB. Besides my Nominet roles I have business development responsibility for Sedo UK, (part of Affilinet/United Internet Group) and business services consultancy for the Pilotlight Charity. I speak fluent German, conversational French and Italian and basic Spanish.
I have worked in the online industry for over six years at an international Internet organization and successfully launched a UK office for Sedo in November 2007. My unique grounding in e-commerce, sales, mediation, brokerage and business development complemented by my experience in Internet marketing and advertising, enables me to fully appreciate the diverse needs of those involved in the UK namespace and the implications and value of both an online brand and its management.
In my current role at Sedo, I handle a large portfolio of international B2B/B2C clients and I source and develop partnerships with business agencies. Sourcing and leading a core team at Sedo UK, I identify business needs and strategies. Under my leadership, we have successfully brought new products to very competitive markets, increased market share, launched a presence in new markets and negotiated a number of strategic partnerships to strengthen Sedo's brand and reach within Europe and Asia.
Nora Nanayakkara’s Specialties:
Online Marketing
Direct Navigation and PPC
Digital strategy and audits
Domain name sales and acquisitions
Domain name evaluation services
Domain Auctions
Business planning
Online branding and identity
Keyword optimization
PR/Media and External Relations
Communications with an "online" focus
Domain registration market (primary level) and domain resale market (secondary level)
Nora Nanayakkara’s Experience
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Non Executive Director
Nominet UK
(Non-Profit; Internet industry)
July 2009 — Present (6 months)
- Bring broad perspective to business and company matters
- Contribute to Nominet strategy
- Provide oversight in evaluating executive performance
- Leverage networks
- Audit accounts and performance
- Share relevant specialist knowledge and best practice from experience
- Ensure impartiality and objectivity in strategic discussions -
Director of Business Development
Sedo GmbH
(Privately Held; 51-200 employees; Internet industry)
December 2007 — Present (2 years 1 month)
Responsible for the launch of Sedo's UK office, tasks include hiring a team, sourcing a location, growing our existing client base and driving growth in the UK/Irish markets by heading up client acquisitions and the effective implementation of Sedo’s business development strategy.
This position also involves:
• Developing and executing successful multi-channel external communications and consumer education programmes, including media relations, PR, targeted publications and a public presence at industry events and key stakeholder working groups
• Producing viable business plans, setting the strategy for Sedo UK and mapping these plans against marketing and HRM roadmaps
• Sourcing and leveraging business partnerships to provide mutual value
• Ensuring fully integrated post-sale service delivery
• Developing and maintaining Sedo's high profile
• Setting KPIs and reporting to Sedo’s board of management -
Elected PAB member
Nominet Policy Advisory Body (PAB)
(Non-Profit; 51-200 employees; Internet industry)
June 2007 — Present (2 years 7 months)
In my role as a Nominet member-elected PAB representative, I provide advice to the Board of Directors on the non-operational guiding principles regarding the oversight of the .uk domain name registry. This includes:
* Providing policy advice which is clear and flexible
* Assisting in advising on the policy direction Nominet should take
* Considering and bringing to the attention of the Board any policy issues that may be of future importance or affect the .uk namespace.
* The periodic review of current policies.
* Periodic review of the performance of the PAB and PAB members -
Director of UK/International Operations
Sedo GmbH
(Online Media industry)
June 2005 — December 2007 (2 years 7 months)
Key responsibilities included day-to-day operations of Sedo’s UK and international markets, managing an international team and handling a large portfolio of key B2B and B2C customers. Central tasks included the growth of Sedo's domain monetization and domain trade solutions in the UK and other key markets, internal and external contract negotiations and regular on- and off-site client meetings. I liaised daily with other team managers, the marketing and Bus Dev teams and reported directly to the VP of Sales.
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Brokerage Manager
Sedo GmbH
(Privately Held; 51-200 employees; Online Media industry)
June 2004 — June 2005 (1 year 1 month)
Key responsibilities included domain and website evaluations and high-value domain sales. I negotiated directly with traders, including the terms of their contracts and sourced and managed buyers and sellers as well as leading a team of brokers.
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Domain Broker / Account Manager
Sedo GmbH
(Privately Held; 51-200 employees; Online Media industry)
February 2004 — June 2004 (5 months)
Key broker responsibilities included domain evaluations, domain sales, website appraisals, customer contact and client meetings.
Key account manager responsibilities were client care, up-selling, direct sales, client acquisition and initial contract term setting.
Nora Nanayakkara’s Education
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Rheinische Fachhochschule Köln
MBA , Master of Business Administration , 2005 — 2007
* Financial Modelling and Information Systems
* International Marketing
* Operational Product Service Delivery
* International Business Strategy
* International Human Resource Management
* Research Methods
* Management Dissertation -
University College Cork
Joint Honours BA , German and European Studies , 1999 — 2003
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London College of Music
Diploma of Association , Speech, Drama and Communications , 1997 — 1998
Speech, Linguistics and Public Speaking
