Raphael Nolens

Current

Strategy Consultant at These Days
Owner at We Walk The Talk BVBA

Past

eMarketing Manager at Pioneer Europe
Webmaster at Huntsman Polyurethanes
Webmaster at LCI Technologies

Analyst - Programmer at Bacob (now Dexia) via Digit4

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Education

Vlerick Leuven-Gent Management School
VDAB - LCI Technologies
Digit 4 Education (in Company)

HIRL - Leuven
Katholieke Hogeschool Leuven

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Recommended

7 people have recommended Raphael

Connections

365 connections

Industry

Internet

Websites

Raphael Nolens’s Summary

contact email: linkedin[a]nolens.net

Since 1995 Internet and digital media have been my biggest passion.
+10 years of professional experience in International Digital Marketing management have given me an in-depth technical and strategic knowledge in these fields:
- Pan-European eBusiness & Consumer Marketing
- eMarketing - Business alignment
- Online campaign management & Optimization (display, search & video)
- Website usability & design
- Customer Insight development & customer centric communication
- Website / database / hardware / network technology & tools
- Marketing accountability & ROI metrics
- Managing international CRM, Research & Web 2.0 projects
- Supplier management of specialized web-technology, online media & digital advertising agencies
- EU Data Protection / Privacy / eBusiness legislation

MBTI type: INTP

Raphael Nolens’s Specialties:

Pan-European Marketing and Branding, eBusiness, eMarketing Analysis & ROI Metrics, Project Management, Coaching & Team Management
Search Engine Marketing (SEM): SEO, SEA, Google Adwords, Google Analytics
Open source: Magento, Wordpress

Raphael Nolens’s Experience

Strategy Consultant

These Days

(Privately Held; Marketing and Advertising industry)

January 2008 — Present (1 year 11 months)

eBusiness & Website Strategy Consultant involved in mainly international projects for agency customers like Pioneer, Nokia & Microsoft.
Owner

We Walk The Talk BVBA

(Privately Held; Myself Only; Management Consulting industry)

December 2007 — Present (2 years )
eMarketing Manager

Pioneer Europe

(Public Company; 10,001 or more employees; Consumer Electronics industry)

January 2001 — December 2007 (7 years )

- European eMarketing Strategy & Tactical Roadmap
- Responisble for the alignment of eMarketing with Business objectives
- Chair of Pioneer eMarketing Committee
- Operational management of 18 websites http://www.pioneer.eu
- Consumer CRM / Web 2.0 Strategy
- Management and Integration of Pan-European Digital Campaigns
- eMarketing ROI & Brand Metrics to drive off-line sales through digital marketing
Webmaster

Huntsman Polyurethanes

(Public Company; 1001-5000 employees; Chemicals industry)

September 1999 — January 2001 (1 year 5 months)

Global web and intranet management for the Polyurethanes Business Unit of Huntsman
http://www.huntsman.com
Webmaster

LCI Technologies

(Public Company; 51-200 employees; Computer Hardware industry)

July 1999 — September 1999 (3 months)

Development of the first Belgian website for Kyocera.
http://www.kyocera.be
Analyst - Programmer

Bacob (now Dexia) via Digit4

(Public Company; 1001-5000 employees; Banking industry)

October 1997 — December 1998 (1 year 3 months)

Raphael Nolens’s Education

Vlerick Leuven-Gent Management School

Master Class Consumer Marketing 2006 — 2007

more info at:
http://www.vlerick.be/education/mc/mccm.htm
VDAB - LCI Technologies

Webmaster 1999 — 1999

Development of the first Belgian website for Kyocera.
http://www.kyocera.be
Digit 4 Education (in Company)

Analyst-Programmer 1997 — 1997
HIRL - Leuven

Non-Profit Management 1995 — 1997

Thesis: 'The importance and opportunities of the Internet for Non-Profit organisations'
Katholieke Hogeschool Leuven

Business Administration – Marketing 1991 — 1994

Additional Information

Raphael Nolens’s Websites:

Raphael Nolens’s Interests:

Internet, Technology, Open Source, Magento, Wordpress, Arts, Trend Watching, New Idea's & Concepts, Thinking, Business Development, Traveling, Skiing, DJ-ing, Food & Wine