Senior Manager, Search Marketing
Enterprise Digital Strategy Development - SEO, eCommerce, Search Marketing & Digital Reputation Management
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Senior Manager, Search Marketing
Driven business leader with proven global Digital strategy development, SEO, content procurement, Internet marketing, eCommerce, web software development, vendor relations and product management experience in Internet retail, technology, real estate and security software industries.
Diverse multi-national business experience, with passion towards eBusiness strategy, virtual team building, search marketing and brand reputation management. Extensive experiences working with cross organizational stakeholders to create and deliver strategic content, online applications, integrated marketing programs and gTLD/ccTLD digital initiatives for global business units.
Specialties: Program Management, SEO, Content Marketing, eCommerce, Internet Marketing, Vendor Relations, Content Sourcing, Public Relations, Investor Relations, Technical Marketing, Sales, Search Engine Marketing, Social Media Marketing, Competitive Analysis, International Team Development, Virtual Team Management
Direct the global Digital Marketing optimization, SEO and web reputation strategy as a senior member of the Global Web Marketing Team working with teams across NABU, EMEA & APAC.
Specialize in Internet strategy development, competitive analysis, targeted content ranking methods and website optimization while influencing and protecting brand identity for social, product marketing, public relations, investor relations, technical support and integrated marketing groups.
Responsible for global SEO program, integrated content marketing and consumer & Enterprise SEM campaign best practices as well as ongoing training of the company's content writers, integrated marketing, public relations, social media and product marketing departments to enable increased brand visibility and inbound engagement.
The Dallas Fort Worth Search Engine Marketing Association (DFWSEM) is one of the oldest search marketing associations in the country. Founded in February 2004, this growing organization includes many of the influential thought leaders and speakers within the search marketing community.
Leadership Event and Gene Kranz opening ceremony Program Manager and event coordinator for 2010 PMI-SD Conference
Provided social networking strategy development and online marketing direction for PMI-SD chapter.
Business unit Director responsible for the strategy development, planning, and operations of eCommerce strategy with accountability for Diedrich, CoffeePeople, Gloria Jean’s and CofeeTeaStore.com websites. Developed three new eCommerce sites, maintaining SEO best practices, UX and implementation of eCommerce operations. Provided guidance with code development, merchandising strategies with a strong technical aptitude for online marketing analysis, development groups, partners, agencies, and vendors, ensuring the alignment of Diedrich Coffee business strategies online.
- Executed business plans for taking three new eCommerce stores to market including, but not limited to, software development, SEO strategies utilizing code optimization, UX, information architecture, copy-writing, SEM, fulfillment, and QA related go-to-market activities.
-Managed all phases of daily eCommerce operations, software development, promotional campaigns, including, requirement definition, process analysis/technical specifications and implementation for Diedrich.com, CoffeePeople.com, Gloria Jean’s and CoffeeTeaStore.com
-Developed online marketing programs that included email, SEM, SEO, affiliate, social media and brand promotions. Incorporated all new marketing for retail/franchise and online business opportunities.
-Organized and managed ecommerce fulfillment operations move from Castroville, CA to Irvine, CA.
Provided leadership as the Managing Director for all web product development and Internet marketing teams located in US and India. Developed multiple web 2.0 systems, eCommerce initiatives, content development and online marketing programs for the casino gaming and real estate industries. Experience in creating and managing international cross functional web development teams that contribute to operations, business process and eBusiness development.
-Managed operations of 3 teams of 70 internal/external resources that included code, content development, graphic design, SEO, SEM, online marketing and QA teams with primary focus towards Internet strategy implementation.
-In-depth understanding of marketing, business process requirements, competitive analysis, and overall business strategy development.
-Managed real estate teams in San Diego, CA and Scottsdale, AZ. Developed real estate website marketing and lead generation network for California, Arizona, Nevada, and Hawaii producing $50 million in transaction sales and referral fees.
-Search Engine Optimization (SEO) strategy development utilizing code/navigation architecture and content copywriting best practices.
-Developed business intelligence & eCommerce system for Normandie Casino increasing overall SERPs and traffic conversion by 3000%.
Experience with metrics and analysis tools: Clicktracks, WhosOn, Omniture, Webtrends, Web CEO and custom solutions.
Provided marketing, operational and IT strategies for small and medium size businesses. Consulted on multiple start-up company initiatives. Created multi-state online marketing platform for real estate lead generation and brand promotion program.
Supervised multiple teams of four to ten responsible for supporting a company’s business development strategy. As part of a mentoring program, trained team members on several critical applications, system, and processes for business change initiatives. As well, providing a forum to discuss career objectives and performance.
Formed real estate teams in Scottsdale, AZ and San Diego, CA and developed interactive web marketing platform utilizing Internet marketing and technical SEO best practices. Software development carried forward with DynamicArk, Inc.
Directed personnel in the establishment of unit command while supervised and scheduling 70-soldier Company. Provided individual and group psychological counseling to enlisted personnel while working in a high security psychology ward for mentally disabled military personnel and veterans at Balboa Naval Hospital (San Diego, CA) and provided drug rehabilitation counseling at Tripler Army Medical Center (Oahu, HI). Awarded Amy medal of Achievement for Company command performance while at Fort Sam Houston, Austin Texas.
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