Nancy Masse

Current

• Copy Writer / SocNet at Kelby Media Group
• Marketing Strategist/Copywriter/Turd Polisher at Masse Creative

Past

• Marketing Strategist - Copywriter at DME Holdings LLC
• Assistant Director of Marketing & Promotions at The Tralfamadore Cafe ("The Tralf") (Sole Proprietorship)

Education

• State University of New York College at Buffalo

Recommended

13 people have recommended Nancy

Connections

132 connections

Industry

Marketing and Advertising

Websites

• My Company

Nancy Masse’s Summary

Creative Marketing Strategist specializing in cross media campaigns featuring Variable Data Print, Internet and email. Strong focus in high-level planning with the end-user in mind. Draws from public relations writing background and Creative Problem Solving (CPS) methods to envision relevant communication strategies with measurable results and sustainability. Always interested in exploring new marketing/communication concepts that capitalize on the latest technological trends and intelligent discussion/debate on industry and communication trends.

Nancy Masse’s Specialties:

SEO Writing
Direct Mail, Print, and Web Marketing Strategies
Radio and TV Advertising Script Writing
Corporate Video Script Writing
Lead Generation and Sales letters

Nancy Masse’s Experience

• Copy Writer / SocNet

  Kelby Media Group

  (Media Production industry)

  July 2008 — Present (4 months)

  Kelby Media Group, Inc. is the leading provider of education and information for creative professionals worldwide.
  
  Through our innovative, award-winning magazines, books, online training, live seminars, and conferences, we have created a variety of solutions that truly enable designers, photographers, artists, and corporate communicators to enhance their careers, build upon their knowledge, and move their skills to the next level.
  
  We have fundamentally changed the way creative professionals learn, work, and communicate, and we're dedicated to addressing the challenges visual communicators face every day.

• Marketing Strategist/Copywriter/Turd Polisher

  Masse Creative

  (Marketing and Advertising industry)

  September 2007 — Present (1 year 2 months)

  Masse' Creative caters to companies who are looking for a little personal attention when it comes to their marketing. No matter if you are a Fortune 100 or a Fortune 20,000 company, my job is to learn your business and help you reach your goals.
  
  - Marketing Strategies, Planning and Project Management
  - PR and Marketing Copy Writing
  - SEO Restructuring/Writing
  - Lead Generation
  - Turd Polishing - Let's face it. Sometimes the ideas are already there but the presentation just needs a little "tweaking." ;-)

• Marketing Strategist - Copywriter

  DME Holdings LLC

  (Privately Held; 501-1000 employees; Marketing and Advertising industry)

  April 2004 — September 2007 (3 years 6 months)

  Creates marketing plans including: research, market analysis, creative copy for print, internet, email & telephone, survey design, follow up communication and post campaign study.
  Additional duties include creation of company PR and marketing communications, industry research, new program proposals and development, and project management.

• Assistant Director of Marketing & Promotions

  The Tralfamadore Cafe ("The Tralf") (Sole Proprietorship)

  (Sole Proprietorship; 11-50 employees; Entertainment industry)

  November 1999 — March 2004 (4 years 5 months)

  Chosen by JazzTimes Magazine as one of the "5 Best Sounding Rooms in the United States" - The "Tralf" was a shining beacon to Jazz enthusiasts across the country and a concert hall like no other in all of Western New York.
  
  Acted as Assistant Director of Marketing/Promotions during the Tralf's most successful era under the ownership of Bobby Militello - Jazz Saxophonist/Flautist for the one and only Dave Brubeck.
  
  Duties included - Media Relations, Web Communication, Promotions and Event Planning.

Nancy Masse’s Education

• State University of New York College at Buffalo

  BA, Public Communication, 1998 — 2000

  Awarded the "Bridging The Gap" Foundation Scholarship - 1999
  
  Selected by head of Creative Studies Dept. to participate in LEAD Center Corporate Leadership Program in both 1998 and 1999 - Each professor was allowed to choose one student per year to participate.

Additional Information

Nancy Masse’s Websites:

• My Company

Nancy Masse’s Honors:

Gold ADDY Award winner - Copy writing - DME Champagne “Thank You” Package
Category: Advertising Industry Self Promotion- Creative Services and Industry Suppliers, Direct Marketing Specialty

Silver ADDY Award winner - Copy writing - DME “Raising the Bar” Candy Bar
Category: Advertising Industry Self Promotion- Creative Services and Industry Suppliers, Direct Marketing/Specialty

Silver ADDY Award winner - Copy writing - DME Personalized Calendar
Category: Advertising Industry Self Promotion- Creative Services and Industry, Direct Marketing/Specialty

Silver ADDY Award winner - Copy writing - XMPie Campaign
Category: Direct Marketing-Flat, Business-to-Business Campaign

Silver ADDY Award winner - Copy writing - Diamond tours Campaign
Category: Direct Marketing-Flat, Business-to-Consumer Campaign

Nancy Masse’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch