
SEM, PPC & Online Marketing @ Sulekha.com
Madras Area, India

SEM, PPC & Online Marketing @ Sulekha.com
Madras Area, India
High premium on providing preemptive and proactive strategic Google adwords planning. Focus on branding, user behavior and strategy.
Certified Google Adwords Professional :-)
I build and manage 100% measurable pay per click (PPC) campaigns that send qualified leads to the website. In-depth experienced in online lead conversion reports analyzing.
Expert campaign management on multiple PPC platforms - Google, Yahoo, MSN
• Maximizing acquisition, sales, lead generation, sign-ups, etc.
• Minimizing overall costs, CPC Analyst, and campaign inefficiencies
• Integrating CPM/CPC/CPA campaigns with online marketing initiatives
• Improving PPC campaign quality scores in Search Engines
• Restructuring Adgroups for maximum relevancy and performance
• Optimizing PPC campaigns for increased conversions and ROI
• Leveraging PPC to increase brand awareness and identity
• Creative / Ad text development & optimization
• Affiliates and Publishers Professional Management Expert
• Landing page creation - User friendly & Innovative
• Landing page analyzing with various A/B testing strategy.
Expert in improving yield and revenue through Google Adsense
Also Focusing in Email marketing, Online Marketing, Web designing and ROI strategy.
Email Marketing, PPC Landing Page analyzing, Search Engine Marketing, Blogging, Affiliate Marketing, Social Media Marketing, Online Marketing, Internet Advertising, Search Engine Optimization, A/B Testing, Google Analytics, Yahoo Search Marketing, MSN Adcenter, Google Adwords, Google adsense
(Privately Held; Internet industry)
December 2005 — Present (4 years )
Managing Pay Per Click (PPC) campaigns for Sulekha.com. Working mainly with large Yellowpage services accounts. Handling various campaigns with the huge budget.
Google Adwords Specialist - Keyword research, copy writing, rules based bid management, account building and innovative keyword generation techniques.
- Google AdWords
- Yahoo Search Marketing
- Microsoft AdCenter
Deep Understanding & Analyzing about the PPC Landing Pages with the various designs and functionality. Expert in different variations of A/B Testing.
In charge for Effective branding and acquisitions through,
- Google Adsense
- Email marketing
- Online Marketing
- Web designing – Innovative Creations
(Business Supplies and Equipment industry)
May 2004 — November 2005 (1 year 7 months)
Worked as a Marketing Executive in Al Badeel. They deals with office supplies and equipments like, Hp printers, cartridges, stationary, computer equipments etc...
Need to pitch the corporate companies through various sources
Handled effective offline & online branding promotions like,
- Offers Brochures
- Quote Brochures
- SMS Marketing
- Email Marketing
- Fax Marketing
- News Papers/Magazine Advertising
BBA ,