
Social Media Strategist
Israel

Social Media Strategist
Israel
Specializes in social media strategy and implementation for brands and organizations.
latest projects:
http://newsgeek.co.il an internet and technology news website.
http://helpuswin.org social media presence and crisis management for the Israeli Forign Ministry during operation Cast Lead in Dec' 08 and Jan' 09.
Social Media Strategy
Business Networking (technology)
System Characterization
User Interface Characterization
User Experience
Blogging and Communities
(Self-Employed; Writing and Editing industry)
November 2008 — Present (1 year 1 month)
I consult companies and brands about their social web strategy.
During December 2008 and January 2009, During the Israeli Operation in Gaza to stop Qassam and Grad rockets from falling in Israel, I was a part of a big team (constructed some of it myself), we ran a social media war room in IDC Herzliya for the state of Israel.
It has been a great honor for me to be one of the leaders of this operation, for the first time in the history of the web, to take part in a task force which goal was to make ISRAEL be present online, all over the web, to use whatever is available against all who talk and act against Israel.
(Internet industry)
November 2007 — December 2008 (1 year 2 months)
In the recent year I have led the research, characterization and GUI design of two products for the startup WiserCodes. In the first product, a system that gives you top SEO content for your site and business intelligence, I was in charge of market analysis and trends, system characterization and GUI design from day one. In the other system, an original idea for a social network, I am in charge of market and trends analysis, complete system characterization and design, and business networking strategy.
(Privately Held; 51-200 employees; Internet industry)
July 2007 — September 2007 (3 months)
Led the Tapuz Albums and Communes products, systems of private
forums and albums consisting of more than 30,000 users. My responsibilities included re-characterizing, designing and reassuring the GUI quality. I have led the characterization phase of both the Communes and the Albums, and assisted in its initial development. Responsibility included managing the published content created by users leading the support forums. Worked closely with developers and designers to ensure objectives are consistently met.
(Public Company; 201-500 employees; Newspapers industry)
March 2006 — July 2007 (1 year 5 months)
Photojournalist - Coverage of news and culture events. Among my most recognized works one can find photo coverage of the Second Lebanon war, Winograd committee, the Avoda Party elections, the Haim Ramon trial and the student’s riots in Tel Aviv University.
BA , Sociology & Anthropology , 2002 — 2005
Social Media, Web Behaviorism, Sociology, Photography, Psychology,