A. Carlos Herrera

Current

• Freelance Visual Artist, Photographer and Web Designer at Nitrocorp / Hexperimental / Lifted
• Digital Artist at The Raster Group

Past

• Interactive Art Director / Web Designer at Tequila\Digital
• Art Director at DDB Mexico
• Art Director at Young & Rubicam

3 more...

Recommended

10 people have recommended A. Carlos

Connections

109 connections

Industry

Design

A. Carlos Herrera’s Summary

I'm absolutely in love with creating, I can easily say it makes me feel alive and I don't like limiting myself to just one discipline, medium or tool, I'm also a fast learner, be it new software, tools, languages, you name it... I am always open to experimenting new techniques, trying new paths and pushing my own limits to see what's possible.

My goal is to help businesses (big or small) expand and thrive, providing them with solid design solutions based on a keen attention to detail and a sharp sense of aesthetics while pushing my career forward in order to inspire others to achieve their best.

I've been Art Director at world-reknowned Advertising Agencies such as Young & Rubicam and DDB at their Mexico divisions.

2 years experience in Mass Media Advertising (ATL) and over a decade in New Media, Digital Graphics/Computer Art (1999+).

News editor and contributor at Computerlove since 2006 (www.cpluv.com) and Region4 (www.region4.org.mx).

Published Work (since 2001):

- 99 Silhouettes Book
- SIXIS Background Book
- Worldwide Designers 2007 Book
- Scene360's Love Book
- Blank Magazine
- ProGamer Magazine
- A! Diseño Magazine
- Surfstation (Design portal)
- Newstoday (Design portal)
- Pixelsurgeon (Design portal)

Lectures:

- México: Diseño de Exportación (Design for Export; ITSON, Sonora Institute of Technology) (Mexico 2007)
- Online Flash Film Festival aka OFFF (Spain 2004, 2005);
- Flash For Mexico (Mexico 2004)

Exhibitions:

- E3: Especies En Extinción @Plástiko Gallery (Mexico 2007)
- E3's Premiere Exhibition @Anónimo (Mexico 2006)
- Nike Juega 10 (Mexico 2005)
- Opening Exhibition @CENTRO School for Architecture, Film and Design (Mexico 2004);

Client Short-List:

- Nike
- McDonald's
- Philip Morris
- Camel
- Lifted Music
- Dave & Buster's


*I've also translated medical/surgical equipment manuals from english to spanish for import into the Mexican market.

A. Carlos Herrera’s Specialties:

- Graphic Design
- Digital Photography (stock, product shots, individual/group portraits, people, feature, action, location, travel, nature, landscapes)
- Web Design (layouts/interfaces/information architecture)
- Photomanipulation
- Colour correction
- Digital llustration

Additional Information

A. Carlos Herrera’s Honors:

- Golden Effie (Mexico, August 2009)
- Featured Artist + Project at Behance Network (www.behance.net, 2008)
- Interview, Reforma (Mexico City's most important newspaper) (Mexico 2005)
- 2nd place, First National Digital Art Competition (Mexico 2003)
- Finalist, A! Diseño Awards (Mexico 2003)

A. Carlos Herrera’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch