
Researcher at Helsinki School of Economics
Finland

Researcher at Helsinki School of Economics
Finland
3 more...
As one world, we have become aware of the pressing needs of the next billion (or two or four) and all dots we see connect to an emerging future.
One that involves the social and economic development of the poor.
One that leverages the undeniable reach and influence of the mobile phone.
One that considers the pressing need for sustainable solutions.
We begin to sense the ‘weak signals’ of an immense potential for positive change, if we can understand enough to reach out and grasp it. That's our passion and our focus. Hence our lab.
seeking insights, identifying meaning and value, exploratory and user specific research across emerging consumer markets of sub saharan Africa, south and south east Asia leading to increasing the understanding of those at the bottom of the pyramid in order to improve the success rates of products, services and programs meant to serve their needs.
(Educational Institution; Higher Education industry)
April 2009 — Present (8 months)
Currently employed by the Helsinki School of Economics as Researcher on business models, innovation and consumer practices in low income markets (BoP) in the developing world.
(Design industry)
November 2007 — Present (2 years 1 month)
a small multidisciplinary research and consulting team focused on understanding the people at the base of the pyramid in order to improve the success rate of new ventures, products and services across the developing world. EFL's registered office www.bhan.com.sg
Clients include Experientia.com, ErgonomiDesign, a global energy giant, a leading mobile service operator and a consumer electronics manufacturer.
Articles published in BusinessWeek Online, Core77, New Design Magazine, UK, FORTUNE's BusinessInnovationInsider, "Business of Design" book, AIGA GAIN Journal, ReBrand.com and the Journal of the Chartered Society of Designers, UK
(Wholesale industry)
March 1990 — Present (19 years 9 months)
UK Design Council