Niti Bhan

Current

Founder & Senior Partner, at Emerging Futures Lab

Education

Institute of Design, IIT
Katz Graduate School of Business, University of Pittsburgh
National Institute of Design

3 more...

Recommended

20 people have recommended Niti

Connections

216 connections

Industry

Design

Websites

Niti Bhan’s Summary

As one world, we have become aware of the pressing needs of the next billion (or two or four) and all dots we see connect to an emerging future.

One that involves the social and economic development of the poor.

One that leverages the undeniable reach and influence of the mobile phone.

One that considers the pressing need for sustainable solutions.

We begin to sense the ‘weak signals’ of an immense potential for positive change, if we can understand enough to reach out and grasp it. That's our passion and our focus. Hence our lab.

Niti Bhan’s Specialties:

seeking insights, identifying meaning and value, exploratory and user specific research across emerging consumer markets of sub saharan Africa, south and south east Asia leading to increasing the understanding of those at the bottom of the pyramid in order to improve the success rates of products, services and programs meant to serve their needs.

Niti Bhan’s Experience

Founder & Senior Partner,

Emerging Futures Lab

(Design industry)

November 2007 — Present (1 year)

a small multidisciplinary research and consulting team focused on understanding the people at the base of the pyramid in order to improve the success rate of new ventures, products and services across the developing world. EFL's registered office www.bhan.com.sg

Clients include Experientia.com, ErgonomiDesign, a global energy giant, a leading mobile service operator and a consumer electronics manufacturer.

Articles published in BusinessWeek Online, Core77, New Design Magazine, UK, FORTUNE's BusinessInnovationInsider, "Business of Design" book, AIGA GAIN Journal, ReBrand.com and the Journal of the Chartered Society of Designers, UK