
CEO at Retailplus Eastern Europe, Visionary Internet enterpreneur in Romania
Israel

CEO at Retailplus Eastern Europe, Visionary Internet enterpreneur in Romania
Israel
Experienced entrepreneur in new media technologies and applications, consumer products, cinema and media industries.
Strong financial and analytical background.
Expertise in Database and interactive marketing, loyalty marketing and CRM applications, cellular media, launch of new consumer products services and concepts.
Expertise in financial evaluation and ROI calculation for complex B2C/CRM/Direct to Consumer projects
Won worldwide awards for best loyalty marketing campaigns for Procter & Gamble
"Rain Making" and closing deals
market analysis, financial planning & analysis, business planning
consumer behaviour and "call for action"
(Marketing and Advertising industry)
July 2007 — Present (2 years 5 months)
With over 15 years experience working for and providing services to FMCG manufacturers and retailers in Israel and West Europe I started Retailplus Eastern Europe.
Retailplus provides retail engineering solutions and services to FMCG and their distribution channels (Retailers, HORECA points) to gain deep insights into the effectiveness of their in-store visibility, Availability, Out of Stock occurrence, relative shelf space, Comparative Availability, promotional campaigns. The objective is to help FMCGs INCREASE REVENUES within a given retail space, by providing them with usable, real-time information.
(Online Media industry)
May 2007 — Present (2 years 7 months)
From vision to implementation, fro start up to making profit...
Vertical internet marketing based ventures, mainly by lead generation, traffic building, and conversion chain optimization.
(Marketing and Advertising industry)
2003 — Present (6 years )
Business Development of new Cinema multicomplex - including launch, positioning, media deals
(Marketing and Advertising industry)
January 2007 — March 2008 (1 year 3 months)
CEO of Onmax - Performance Based Online Marketing. Technology platform for marketers to optimize online marketing activities, to monitor ROI on media investments. (both media and search engines).
Suppling technology and services to the following industries:
gaming, financial services, online retailers, tourism, education, insurance, motor vehicles, entertainment and mobile content and more
(Privately Held; 11-50 employees; Online Media industry)
March 2006 — January 2007 (11 months)
Mbox Mobile Media developes and integrates innovative platforms and applications for mobile marketing, mobile content management, advertising insertion and database marketing CRM applications via mobile.
The company platforms and applications are already commercially used at cellular operators, aggregators as well as content owners in Israel and in Few European markets.
(Public Company; 11-50 employees; Marketing and Advertising industry)
1997 — 2006 (9 years )
Co-founded a media planning and buying company that was acquired by Carat (Aegis group)
(Privately Held; 51-200 employees; Research industry)
January 2001 — December 2003 (3 years )
Retail engineering and research company, providing services to FMCG company (including Coca Cola, P&G, J&J, Unilever, Abott, Elite, Nestle) regarding their visibility at their retail channels, and the actual non monetary performance of their salespeople and their brands within the retail environment
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1997 — 2002 (5 years )
Marketing Services company - CRM applications, database management, sakes promotion, retail applications, direct selling, outsourcing, customers sservice, professional magazines
1991 — 1992
BA , Statistics, Accounting, Economics , 1986 — 1990
online media and media technology, investments efficiency, marketing effectiveness, cycling, skiing, scuba diving
INSEAD alumni
International GLOBES award for best campaign to create customer loyalty for Pampers brand, Procter & Gamble