Nipul Chokshi

Location
San Francisco Bay Area
Industry
Computer Software
Previous
  1. DataSift,
  2. Yammer, Inc. (acquired by Microsoft),
  3. Marketo (IPO)
Education
  1. Clifton High School
Recommendations17 people have recommended Nipul
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Background

Summary

DataSift
Yammer (acquired by Microsoft)
Marketo (IPO)
Right90 (acquired by Versata)
Merced Systems (acquired by NICE Systems)
Plumtree Software (acquired by BEA Systems/Oracle)
Siebel Systems (acquired by Oracle)

Experience

Founder

SevenIron Consulting
– Present (8 years)

Go to market consultant for B2B software companies.

Areas of specialty:
- Product/Company messaging & positioning
- Sales enablement program development
- Collateral development
- Pricing & Packaging

Head of Product Marketing

DataSift
(1 year)San Francisco Bay Area

Built the Product Marketing function and team (of 4) at the company - started as a part time contractor at the company.

Product Marketing Team accomplishments:
- Led the go-to-market on 15+ new product/feature releases over the span of a year
- Developed new pricing optimized for larger enterprise deals
- Published customer case studies and videos
- Led go to market on new consulting and managed service offerings
- Led content refresh for the main corporate website
- Developed sales training and certification program in conjunction with Sales Management

Head of Solutions Marketing

Yammer, Inc. (acquired by Microsoft)
(2 years)

Built the Solutions Marketing function and team (of 7).

Team accomplishments:
- Developed and communicated Yammer's enterprise value prop via sales tools and web content
- Developed sales tools and content to help drive Yammer average deal size up by y%
- Developed sales tools and playbook against key competitors resulting in an increase in competitive win rates
- Worked with the rest of the Marketing team to update corporate website content
- Worked with Sales Operations to develop and deploy sales training on the Yammer value prop

Sr. Director of Product Marketing

Marketo (IPO)
(less than a year)

Launched Marketo Revenue Cycle Analytics and Program Management capabilities as part of the largest product launch in company history.

Sr. Director of Products

Right90 (Acquired by Versata)
(2 years)

Drove product launches, sales enablement, marketing content, and pricing for the large enterprise target market. Led to 300% increase in average deal size within 3 quarters.

Right90 was acquired by Versata in 2010

Director of Products

Merced Systems, Inc. (acquired by NICE Systems)
(4 years)

Developed multiple product lines, sales tools, collateral, pricing and marketing programs that contributed to an overall 4x increase in revenue and grew customer base from 12 to over 100 in three years.

Brought new product line to market that increased customer acquisition by 25% within 12 months of launch. Established a beach-head in the Airline and Logistics Verticals.

Created collateral, sales tools, and pricing which helped increase renewal rates on Merced's hosting offerings by 30% within one year

Merced was acquired by NICE Systems.

Group Manager, Products

Plumtree Software (Acquired by BEA Systems/Oracle)
(1 year)San Francisco Bay Area

Managed Search and Knowledge Management products.

Plumtree was acquired by BEA Systems (later acquired by Oracle)

Senior Product Manager, CRM Products

Siebel Systems (Acquired by Oracle)
(2 years)

Product Management and Marketing for Siebel PRM and Siebel Call Center - launched multiple versions and helped drive strategic deals in both areas

Senior Manager, Strategic Initiatives

Nasdaq Stock Market
(2 years)Greater New York City Area

Developed wireless trading system for the American Stock Exchange trading floor

Senior Manager, E-Business Initiatives

Citibank, N.A.
(4 years)

One of the first members of the Internet team at Citibank

Led web application development for internal and public-facing web applications for the Corporate bank.

Languages

  1. French

Projects

Financial Services Startup

Developed pitch and sales training for major product release.

Merced PowerCoach(Link)

Developed and launched Merced PowerCoach which helped the company establish a beach-head in the Airline and Logistics Verticals - gaining lighthouse customers like Delta Airlines and Fedex.

Right90 Trust Analytics(Link)

Launched Right90 Trust Analytics- the industry's only analytics-driven solution for assessing accuracy and reliability of sales forecasts for demand planning purposes.

Marketo Next Launch(Link)

Helped drive one of the largest product launches in company history.
Developed product pitch and sales enablement content for new release.

Habitat for Humanity Analytics App Development & Deployment

Designed and deployed an analytics app for the Habitat's BD function.

Yammer Pitch

Worked with the Executive, Product and Corporate Marketing teams to develop the standard Yammer pitch which was used for event keynote and sales purposes.

Yammer Solutions & Benefits(Link)

Led a cross functional team of solutions marketers, product marketers, product managers and designers to develop web and sales enablement content describing the business benefits of Yammer.

Yammer Competitive Playbook

Worked across product/solutions marketing, product management and sales to develop battlecards and plays for winning against Yammer's competitors.

DataSift Website(Link)

Led content development efforts for website.

Team members:

DataSift Sales Playbook

Developed corporate pitch, elevator pitch, sales battlecards, product collateral, sales training content

Team members:

Skills

  • Sales Enablement
  • Product Marketing
  • Analytics
  • Pricing Strategy
  • Product Development
  • Messaging
  • CRM
  • Business Intelligence
  • Awesomeness
  • Enterprise Software
  • Strategy
  • Start-ups
  • Product Management
  • SaaS
  • Competitive Analysis
  • Mobile Applications
  • Strategic Partnerships
  • Business Development
  • Selling
  • Partner Management
  • Marketing
  • Leadership
  • Go-to-market Strategy
  • Business Alliances
  • Sales Management
  • Product Launch
  • See 11+  See less

Certifications

Pragmatic Marketing - Effective Product Marketing

Pragmatic Marketing
– Present

Volunteer Experience & Causes

Volunteer

Habitat for Humanity International
– Present (19 years)Economic Empowerment

Led application review committee

Opportunities Nipul is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Nipul cares about:

  • Economic Empowerment
  • Education
  • Health
  • Human Rights

Organizations Nipul supports:

  • Habitat for Humanity International

Education

Clifton High School

Activities and Societies: National Honor Society

University of California, Berkeley, Haas School of Business

MBA, General Management & Management of Technology

Recipient of the Ford Management of Technology Scholarship (merit-based)

Activities and Societies: Leading Edge Technology Conference & Expo, Co-Chair

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