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Yammer (acquired by Microsoft)
Right90 (acquired by Versata)
Merced Systems (acquired by NICE Systems)
Plumtree Software (acquired by BEA Systems/Oracle)
Siebel Systems (acquired by Oracle)
Go to market consultant for B2B software companies.
Areas of specialty:
- Product/Company messaging & positioning
- Sales enablement program development
- Collateral development
- Pricing & Packaging
Built the Product Marketing function and team (of 4) at the company - started as a part time contractor at the company.
Product Marketing Team accomplishments:
- Led the go-to-market on 15+ new product/feature releases over the span of a year
- Developed new pricing optimized for larger enterprise deals
- Published customer case studies and videos
- Led go to market on new consulting and managed service offerings
- Led content refresh for the main corporate website
- Developed sales training and certification program in conjunction with Sales Management
Built the Solutions Marketing function and team (of 7).
- Developed and communicated Yammer's enterprise value prop via sales tools and web content
- Developed sales tools and content to help drive Yammer average deal size up by y%
- Developed sales tools and playbook against key competitors resulting in an increase in competitive win rates
- Worked with the rest of the Marketing team to update corporate website content
- Worked with Sales Operations to develop and deploy sales training on the Yammer value prop
Launched Marketo Revenue Cycle Analytics and Program Management capabilities as part of the largest product launch in company history.
Drove product launches, sales enablement, marketing content, and pricing for the large enterprise target market. Led to 300% increase in average deal size within 3 quarters.
Right90 was acquired by Versata in 2010
Developed multiple product lines, sales tools, collateral, pricing and marketing programs that contributed to an overall 4x increase in revenue and grew customer base from 12 to over 100 in three years.
Brought new product line to market that increased customer acquisition by 25% within 12 months of launch. Established a beach-head in the Airline and Logistics Verticals.
Created collateral, sales tools, and pricing which helped increase renewal rates on Merced's hosting offerings by 30% within one year
Merced was acquired by NICE Systems.
Managed Search and Knowledge Management products.
Plumtree was acquired by BEA Systems (later acquired by Oracle)
Product Management and Marketing for Siebel PRM and Siebel Call Center - launched multiple versions and helped drive strategic deals in both areas
Developed wireless trading system for the American Stock Exchange trading floor
One of the first members of the Internet team at Citibank
Led web application development for internal and public-facing web applications for the Corporate bank.
Financial Services Startup
Developed pitch and sales training for major product release.
Developed and launched Merced PowerCoach which helped the company establish a beach-head in the Airline and Logistics Verticals - gaining lighthouse customers like Delta Airlines and Fedex.
Launched Right90 Trust Analytics- the industry's only analytics-driven solution for assessing accuracy and reliability of sales forecasts for demand planning purposes.
Helped drive one of the largest product launches in company history.
Developed product pitch and sales enablement content for new release.
Habitat for Humanity Analytics App Development & Deployment
Designed and deployed an analytics app for the Habitat's BD function.
Worked with the Executive, Product and Corporate Marketing teams to develop the standard Yammer pitch which was used for event keynote and sales purposes.
Led a cross functional team of solutions marketers, product marketers, product managers and designers to develop web and sales enablement content describing the business benefits of Yammer.
Yammer Competitive Playbook
Worked across product/solutions marketing, product management and sales to develop battlecards and plays for winning against Yammer's competitors.
- Sales Enablement
- Product Marketing
- Pricing Strategy
- Product Development
- Business Intelligence
- Enterprise Software
- Product Management
- Competitive Analysis
- Mobile Applications
- Strategic Partnerships
- Business Development
- Partner Management
- Go-to-market Strategy
- Business Alliances
- Sales Management
- Product Launch
- See 11+ See less
Pragmatic Marketing - Effective Product Marketing
Pragmatic Marketing– Present
Volunteer Experience & Causes
Volunteer– Present (19 years)Economic Empowerment
Led application review committee
Opportunities Nipul is looking for:
- Joining a nonprofit board
- Skills-based volunteering (pro bono consulting)
Causes Nipul cares about:
- Economic Empowerment
- Human Rights
Organizations Nipul supports:
- Habitat for Humanity International
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