Wine Sales/Mktg SoCal, Sommelier
Greater Los Angeles Area
Wine Sales/Mktg SoCal, Sommelier
Greater Los Angeles Area
Marketing and sales professional with many years spent launching and leading brands in New York, Southern California, and the San Francisco Bay Area, now fully immersed in the wine business.
Currently seeking other portfolios to represent independently in Southern California.
Sophisticated selling of brands, organized strategic sales skills, excellent customer service.
(Food & Beverages industry)
August 2008 — Present (1 year)
Handling all Southern California on- and off-premise sales for Tesori Wines, a portfolio of fine wines from small producers.
(Wine and Spirits industry)
August 2008 — Present (1 year)
Represents Organic Vintners (Importer/distributor in CA) and Casa Barranca (Ojai, CA) to wine merchants, restaurants, hotels, etc. Organic Vintners is the premier global importer of organic and biodynamic wines, featuring wines from California, Argentina, Chile, Spain, France, Italy, Portugal, and New Zealand. Casa Barranca has a cult-level reputation of producing wines made from Central Coast vineyards - Pinots, Rhone varietals and unique blends.
(Privately Held; Publishing industry)
December 2007 — January 2009 (1 year 2 months)
Manage all ad sales efforts in Western United States.
(Marketing and Advertising industry)
April 2005 — December 2008 (3 years 9 months)
Media Value Plus - a media sales and marketing consultancy, representing media companies and brands in the organic/sustainable/green fields -- is officially closed to allow for a full transition to wine sales.
Thank you to my clients for a successful and satisfying run!
(Non-Profit; 11-50 employees; Health, Wellness and Fitness industry)
April 2005 — December 2007 (2 years 9 months)
Involved in the LOHAS Forum for the past 4 years, as a sponsor, and then as a member of the Forum sales team. Primary focus has been to build sponsorship involvement from media sources -- LOHAS-type magazine and media companies, broader consumer and b2b media companies. Also contributed to programming content, and value-building for all sponsors.
Please contact Ted Ning of LOHAS (linked in contact) for recommendations and referrals.
(Privately Held; 51-200 employees; Apparel & Fashion industry)
May 2007 — August 2007 (4 months)
Three month sales development assignment
(Privately Held; 11-50 employees; Publishing industry)
July 2004 — March 2005 (9 months)
Brought on board from Yoga Journal to overhaul sales division, and with Editor in Chief overhauled editorial through complete re-design of magazine, an estimated 9-12 month project. Programs instituted to develop sophisticated marketing platforms for brand. Developed unique brand position within competitive field. Managed all aspects of publishing the magazine and integration with other corporate entities at American Media Incorporated, parent company.
Please see Yoga Journal for recomendation from Hillari Dowdle, former Editor in Chief.
(Privately Held; 11-50 employees; Health, Wellness and Fitness industry)
January 2003 — September 2004 (1 year 9 months)
As Publisher of Yoga Journal, executive management oversight for various aspects of the magazine, website, conferences and dvd/media division. Working closely with the Editor in Chief I developed strategies to bring new readers and advertisers through better positioning of the editorial product and content, smart selling platforms and through creating partnerships with our advertising and editorial partners.
All ad sales and marketing personnel reported to me.
(Privately Held; 5001-10,000 employees; Publishing industry)
September 2000 — August 2003 (3 years)
As Corporate Advertising Director, responsible for largest clients of Hearst Magazines, including Charles Schwab, Nike, Gap, Levi Strauss, Microsoft, HP. Both revenue and strategic marketing integrated programs were developed and executed during this time. Managed corporate relationship with all Hearst magazine brands, including O, The Oprah Magazine, Cosmopolitan, Esquire, Good Housekeeping, etc. as well as other media platforms iVillage, Lifetime.
Reported directly to CMO of Hearst Magazine division.
(Privately Held; 51-200 employees; Publishing industry)
September 1997 — August 2000 (3 years)
(Privately Held; 11-50 employees; Wine and Spirits industry)
September 1996 — June 1997 (10 months)
Launched Smart Wine magazine, Sonoma, CA. Managed all ad sales efforts nationwide for this revolutionary, pre-dot com boom wine media company.
(Privately Held; 501-1000 employees; Publishing industry)
January 1989 — August 1996 (7 years 8 months)
Various sales positions within Conde Nast, including Glamour magazine and ReAct (teen title.) New York, Los Angeles. Worked with diverse clients in fashion, beauty, technology, video games and packaged goods.
(Marketing and Advertising industry)
January 1977 — December 1989 (13 years)
(Marketing and Advertising industry)
1980 — 1983 (3 years)
Advanced , Wine & Spirits , 2002 — 2008
Classic French, Level 2 1985 — 1986
BFA , Tv Major, Film Criticism Minor , 1975 — 1977
Tisch School of Film and Television
Communications 1973 — 1975
S.I. Newhouse School of Communications, Major Film and TV
Level 1 , Wine , 2009
Peter Neptune, Michael Jordan, Larry O'Brien, Keith Goldston (all MS)
Wine, food.
LOHAS