LinkedInNina Walsh

Nina Walsh

Digital Healthcare Marketer I Content Strategist I Engagement Evangelist

Location
Greater Boston Area
Industry
Marketing and Advertising
Current
  1. UMass Memorial Medical Center
Education
  1. Clark University
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500+connections

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500+connections
UMass Memorial Medical Center

UMass Memorial Medical Center

Strategist, Social/Digital Media Marketing

– Present

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Background

Summary

Content Strategy | Social Media Strategist | Digital Marketer | Engagement Evangelist

Results-driven health care marketer with a passion for social media, digital and content marketing. Enthusiastic, creative business-minded leader with proven success in the development, management and execution of both internal and external social strategies and online marketing communications.

Extensive experience in account management of SEM/paid search, display and social media marketing campaigns and account optimization including research, analysis, execution and optimization. Ability to translate analytical results into actionable solutions, plans and programs as well as monitor industry to be translated into actionable recommendations.

I help individuals and organizations integrate new media strategies and emerging technologies with traditional marketing, PR and marketing communications programs.

I am passionate about helping health care organizations see the value of social media – not only to communicate, but to deliver relevant health information to patients online and influence healthy behaviors.

In my current role as Social/Digital Marketing Strategist at UMass Memorial Medical Center, I work with client, internal and external stakeholder teams to plan, execute and measure all aspects of the hospital's social media and content marketing programs.

I strive to find innovative new ways to reach and engage prospective patients, patients and their families, physicians, and staff and focus on finding and measuring the ROI of digital marketing (especially social media).

I am fascinated by the intersection of health care and social media and have presented on this topic at various marketing conferences, forums and events in and around New England.

Specialties:Social Media & Digital Marketing Strategy,PR, Social Media Measurement & Metrics, ROI reporting, Analytics, KPI, Copywriting, SEM, SEO (PPC and Organic), Brand Messaging, Enterprise 2.0, Community Management, Community Engagement, Google Analytics, Radian6, Hospital Marketing, Email Marketing, Inbound Marketing, PR, Web2.0, Social Networking, Brand Special Events Planning & Logistics, Media Relations, SEO Copywriting, Web Strategy & Design, Lead Generation, Local Search Engine Marketing

Experience

Strategist, Social/Digital Media Marketing

UMass Memorial Medical Center
– Present (3 years 9 months)Worcester, MA

Education

Clark University

 (expected)

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