Website optimisation manager
United Kingdom
Website optimisation manager
United Kingdom
Technical consultant with broad marketing experience across direct mail, email, print and online.
Experience with paid and natural search marketing, web application development, website management, programming, customer analysis and segmentation.
Strong attention to detail and understanding of brand integrity.
Alterian, Webtrends, Omniture, Google Analytics, web site development, SEO, SQL, HTML, JavaScript, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, PDF, Quark, XMPie, photography, photo retouching, enhanced Schafline-style black & white image production, print production, scanning, 4 colour film output, pre-press, print, gadgets, technology.
(Public Company; 10,001 or more employees; BT; Telecommunications industry)
August 2007 — Present (1 year 3 months)
Managing development of BT Tradespace to maximise traffic, usability and conversion. SEO, analytics and content strategy.
(Public Company; 10,001 or more employees; BT; Telecommunications industry)
January 2007 — August 2007 (8 months)
Natural search optimisation for BT.com (British Telecommunications).
Cross-channel campaign analysis and reporting with Omniture Site Catalyst.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2005 — January 2007 (2 years)
Development of the Infrastream multi-channel direct marketing platform.
CRM database analysis and campaign data management using the Alterian Marketing Suite.
Web site analysis and SEO.
(Privately Held; 11-50 employees; Graphic Design industry)
February 1997 — February 2004 (7 years 1 month)
System management, web site production and application development.
Projects included development of a combined web site- and annual report-publishing content management system, e-mail marketing and both e-mail and online newsletters.
(Privately Held; 1-10 employees; Graphic Design industry)
February 1995 — February 1997 (2 years 1 month)
Managed pre-press production, data storage & backup and web site development.
Certificate Level IV (with Distinction), Public Relations, 2003 — 2003
One year part-time course including public relations writing, crisis management, media research, media relationships.
Certificate Level III (with Credits), Marketing, 2000 — 2000
One year part-time course covering market research, pricing, sales management, buyer behaviour and customer relationship management.
Certificate Level II, Film & Television Production, 1999 — 1999
One year part-time course including directing, recording, editing and sound production for film, video and digital.
Certificate Level III (with Credits), Advertising, 1998 — 1998
One year part-time course including marketing mix, sales promotion, creative production and media planning.
Associate Diploma, Graphic Design, 1993 — 1994
Two year full-time graphic design foundation course including photography, technical drawing, typography, packaging, interactive media.
1987 — 1992
Business studies, engineering, industrial design, technical drawing.
BT Innovation Award (BT Tradespace team), 2008
BT Recognition Award, 2007