Nils Berge

Current

Lead Advisor, Marketing SEO at COLT Telecom

Past

Optimisation Manager at BT Tradespace
SEO Manager at BT
Consultant at Lateral Group

Technology Manager at Heywood Innovation
Print production & Pre-press development at Communication Treehouse

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Education

North Sydney TAFE
North Sydney TAFE
North Sydney TAFE

North Sydney TAFE
Hornsby TAFE
Killarney Heights High School

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3 more...

Recommended

4 people have recommended Nils

Connections

135 connections

Industry

Internet

Websites

Nils Berge’s Summary

Technical consultant with broad marketing experience across online, email, direct mail and print.
Experience with paid & natural search marketing, web analytics management, insight and audit, visitor feedback analysis and conversion optimisation, website management, web application development, customer data analysis and segmentation.
Strong attention to detail and understanding of brand integrity.

Nils Berge’s Specialties:

SEO, PPC, SMO, Google Analytics, Omniture, Webtrends, blogging, RSS, email marketing, affiliates, on-site search, merchandising, personalisation, web site development, X/HTML, JavaScript, CSS, Flash, SQL, Excel, Alterian, Photoshop, Illustrator, InDesign, Quark, PDF, XMPie, photography, professional image manipulation and photo retouching, enhanced Schafline-style black & white image production, conventional and digital printing and pre-press processes.

Nils Berge’s Experience

Lead Advisor, Marketing SEO

COLT Telecom

(Public Company; COLT; Telecommunications industry)

May 2009 — Present (7 months)

Contract role to develop the search marketing strategy, web analytics & insight, UAT and conversion optimisation for a new ecommerce portal serving businesses in 13 countries and 10 languages.
Optimisation Manager

BT Tradespace

(Public Company; BT.A; Telecommunications industry)

August 2007 — December 2008 (1 year 5 months)

Contract role managing development of BT Tradespace (www.bttradespace.com) to maximise traffic, usability and conversion.
- Complete SEO and content strategy across multiple platforms and over 150,000 pages
- Omniture analysis and dashboard development
- Analysis of qual. and quant. customer survey data
- Created optimised, data-driven business rules for dynamic content-surfacing
- Implemented targeted ad-serving platform (OpenX).
SEO Manager

BT

(Public Company; Telecommunications industry)

January 2007 — August 2007 (8 months)

Contract role to develop natural search visibility for BT Business sites (www.bt.com/sme)
Cross-channel campaign tracking, reporting and analysis in Omniture Site Catalyst.
Consultant

Lateral Group

(Privately Held; Marketing and Advertising industry)

February 2005 — January 2007 (2 years )

Development of the Infrastream multi-channel direct marketing platform.
CRM database analysis and campaign data management using the Alterian Marketing Suite.
Web site analysis (Webtrends) and SEO.
Technology Manager

Heywood Innovation

(Privately Held; 11-50 employees; Graphic Design industry)

February 1997 — February 2004 (7 years 1 month)

System management, web site production and application development.
Projects included development of a combined web site- and annual report-publishing content management system, e-mail marketing and both e-mail and online newsletters.
Print production & Pre-press development

Communication Treehouse

(Privately Held; 1-10 employees; Graphic Design industry)

February 1995 — February 1997 (2 years 1 month)

Managed pre-press production, data storage & backup and web site development.

Nils Berge’s Education

North Sydney TAFE

Certificate Level IV (with Distinction) , Public Relations , 2003 — 2003

One year part-time course including public relations writing, crisis management, media research, media relationships.
North Sydney TAFE

Certificate Level III (with Credits) , Marketing , 2000 — 2000

One year part-time course covering market research, pricing, sales management, buyer behaviour and customer relationship management.
North Sydney TAFE

Certificate Level II , Film & Television Production , 1999 — 1999

One year part-time course including directing, recording, editing and sound production for film, video and digital.
North Sydney TAFE

Certificate Level III (with Credits) , Advertising , 1998 — 1998

One year part-time course including marketing mix, sales promotion, creative production and media planning.
Hornsby TAFE

Associate Diploma , Graphic Design , 1993 — 1994

Two year full-time graphic design foundation course including photography, technical drawing, typography, packaging, interactive media.
Killarney Heights High School

1987 — 1992

Business studies, engineering, industrial design, technical drawing.