Nils Berge

Nils Berge

SEO & Web site consultant

London, United Kingdom

Current
Past
  • Technology Manager at Heywood Innovation
  • Print production & Pre-press development at Communication Treehouse
Education
  • North Sydney TAFE
  • North Sydney TAFE
  • North Sydney TAFE
  • North Sydney TAFE
  • Hornsby TAFE
  • Killarney Heights High School
Connections
105 connections
Industry
Internet
Websites

Nils Berge’s Summary

Technical consultant with broad marketing experience across online, email, direct mail and print.
Experience with paid and natural search marketing, web application development, website management, programming, customer analysis and segmentation.
Strong attention to detail and understanding of brand integrity.

Nils Berge’s Specialties:

SEO, PPC, SMO, RSS, blogging, email marketing, affiliates, display advertising, on-site search, merchandising, personalisation, Omniture, Google Analytics, Webtrends, web site development, HTML, CSS, JavaScript, SQL, Alterian, Photoshop, Illustrator, InDesign, Quark, PDF, XMPie, photography, photo retouching, enhanced Schafline-style black & white image production, print production, scanning, 4 colour film output, pre-press, print, gadgets, technology.


Nils Berge’s Experience

  • Lead Advisor, Marketing SEO

    COLT Telecom

    (Public Company; COLT; Telecommunications industry)

    May 2009Present (3 months)

  • Optimisation Manager

    BT Tradespace

    (Privately Held; Telecommunications industry)

    August 2007December 2008 (1 year 5 months)

    Contract role managing development of BT Tradespace (www.bttradespace.com) to maximise traffic, usability and conversion. Complete SEO of multiple platforms and over 150,000 pages, Omniture analysis, dashboard development and content strategy. Analysis of qual. and quant. customer survey data.

  • SEO Manager

    BT

    (Privately Held; Telecommunications industry)

    January 2007August 2007 (8 months)

    Contract role to develop natural search visibility for BT Business sites (www.bt.com/sme)
    Cross-channel campaign tracking, reporting and analysis in Omniture Site Catalyst.

  • Consultant

    Lateral Group

    (Privately Held; Marketing and Advertising industry)

    February 2005January 2007 (2 years)

    Development of the Infrastream multi-channel direct marketing platform.
    CRM database analysis and campaign data management using the Alterian Marketing Suite.
    Web site analysis (Webtrends) and SEO.

  • Technology Manager

    Heywood Innovation

    (Privately Held; 11-50 employees; Graphic Design industry)

    February 1997February 2004 (7 years 1 month)

    System management, web site production and application development.
    Projects included development of a combined web site- and annual report-publishing content management system, e-mail marketing and both e-mail and online newsletters.

  • Print production & Pre-press development

    Communication Treehouse

    (Privately Held; 1-10 employees; Graphic Design industry)

    February 1995February 1997 (2 years 1 month)

    Managed pre-press production, data storage & backup and web site development.


Nils Berge’s Education

  • North Sydney TAFE

    Certificate Level IV (with Distinction) , Public Relations , 20032003

    One year part-time course including public relations writing, crisis management, media research, media relationships.

  • North Sydney TAFE

    Certificate Level III (with Credits) , Marketing , 20002000

    One year part-time course covering market research, pricing, sales management, buyer behaviour and customer relationship management.

  • North Sydney TAFE

    Certificate Level II , Film & Television Production , 19991999

    One year part-time course including directing, recording, editing and sound production for film, video and digital.

  • North Sydney TAFE

    Certificate Level III (with Credits) , Advertising , 19981998

    One year part-time course including marketing mix, sales promotion, creative production and media planning.

  • Hornsby TAFE

    Associate Diploma , Graphic Design , 19931994

    Two year full-time graphic design foundation course including photography, technical drawing, typography, packaging, interactive media.

  • Killarney Heights High School

    19871992

    Business studies, engineering, industrial design, technical drawing.


Additional Information

Nils Berge’s Websites:

Nils Berge’s Groups:

  •    Web Analytics Demystified
  •    LinkedSEO
  •    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
  •    Web Analytics Wednesday (WAW) - London
  •    Know Satisfaction - Voice of Customer Analytics
  •    Advanced Web Metrics with Google Analytics
  •    SEO Expert

Nils Berge’s Honors:

BT Innovation Award (BT Tradespace team), 2008
BT Recognition Award, 2007


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