Nilofer Merchant

Current

Author/Speaker/CEO at NewHow

Education

Santa Clara University
University of San Francisco

Recommended

19 people have recommended Nilofer

Connections

500+ connections

Industry

Management Consulting

Nilofer Merchant’s Summary

With nearly 20 years of operational experience in key leadership positions at notable technology firms such as Apple, Autodesk, and GoLive (later acquired by Adobe). Nilofer uses her sharp expertise to design industry-leading go-to-market programs, winning notable awards from CRN, VAR Business and Marketing Association in the fields of marketing and channel development. Through her many successes (and even her losses), Nilofer has honed her multidisciplinary approach for assessing a business situation clearly, applying critical wisdom, and defining a strategic direction. Nilofer has held a wide variety of leadership positions such as V.P. of Sales, Channel Development Manager, Business Development Manager, Channel Operations Manager, and Marketing Manager.

As an entrepreneur & leader of Rubicon, Nilofer has built a distinguished team of fellow consultants and has collaborated with a wide range of executive leaders in Silicon Valley at client firms such as HP, Autodesk, Cogito, Pinnacle, Symantec, Adobe, VA Software, Riverside, and others. By drawing upon significant market experience in such areas as; commercial and education market development, CAD software, Web-authoring software, education content and services, server solutions, and business partner for teams, from content through implementation, she is able to offer her clients valuable insight and solutions not readily offered by other consulting firms. Her firm builds 1-3 year future plans for high-tech clients, and continually delivers significantly increased results to their bottom line, driving revenue growth, market share-price and profits.

Nilofer Merchant’s Specialties:

Nilofer Merchant, and her firm Rubicon Consulting,offers strategic marketing services for high-tech software and solutions firms. Speciality areas include distribution, pricing, licensing redesign, strategic planning, product line/portfolio strategy, marketing segmentation, value proposition development, and channels (including SI, Retail). Goal definition and defining go-to-market strategies in both innovative and logical ways are two areas where Nilofer shows significant aptitude.

Additional Information

Nilofer Merchant’s Interests:

Backpacker; Completed John Muir Trail (200+ miles), Former Runner; Completed Cal International Marathon,Hand-pieced quilter, Good Parenting. Speaker on Leadership, Strategy, & Technology Best Practices

Nilofer Merchant’s Groups:

Board Member, Santa Clara University Leavey School of Business
FWEE (Forum for Women Entrepreneurs & Executives
Chairperson, Web 2.0 track, WITI Conference, Santa Clara 2006
TEC (The Executive Council) -- a CEO group (2004-current)
Licensed Instructor, Facilitative Approach Interaction Associates 1993
Certified, Consultative Relations Management Institute of Management Consultants 1992
YMCA Board, Santa Clara County (1993-1996)
California Community College Board of Governors (1987-1989)
Foothill-DeAnza Board of Trustees (1986)