
Director of Integrated Marketing at G.A. Wright Marketing
Fort Collins, Colorado Area

Director of Integrated Marketing at G.A. Wright Marketing
Fort Collins, Colorado Area
Who cares about the technology? It's what you can DO with technology that's so amazing!
I've gone from IT geekdom up through data-driven marketing and now I'm driving the train of web/online marketing for the gaming/casino industry. Somewhere along the way, I picked up my MBA, clung for dear life to the (no longer) sinking ship of B2B publishing, lost my hair, and found happiness in my family. I credit my professional successes to my deep knowledge and interest in both business and the application of technology.
I'm always interested in hearing from new people, old friends, former colleagues, and anyone who can help me find my keys. (I think I might have left them on the bus.)
Online marketing, web and technology strategy, business management, and over-automating darn near everything.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 2008 — Present (2 months)
G.A. Wright is a recognized leader in mid-marketing casino and hospitality marketing. I focus on providing online, e-mail, and non-traditional marketing services to our clients.
(Public Company; 1001-5000 employees; Publishing industry)
January 2007 — June 2007 (6 months)
Charged with finding ways to profit from Penton’s data assets. Created customer lifetime value and predictive models. Continued to manage the development and support of our custom systems, databases, and business intelligence tools. Also contributed as a project manager, analyst, developer and system administrator as needed.
(Public Company; 1001-5000 employees; PTON.OB; Publishing industry)
February 2004 — December 2006 (2 years 11 months)
Led a small team outside of IT, directly answerable to divisional business managers, that built and supported custom solutions for the division. Acted as Project Manager, Business Analyst, internal tech consultant, and as a liaison with other technology groups. Coordinated internal staff as well as outsourced contributors and contractors. Defined project requirements and deliverables. Developed and managed capital investment budgets.
(Public Company; 1001-5000 employees; PTON.OB; Publishing industry)
September 2001 — February 2004 (2 years 6 months)
Promoted into the Operations group to automate processes in the face of post-9/11 cutbacks. Assisted in process and cost analysis. Developed and supported multiple automated systems. Kept morale up by automating “busy work.”
(Public Company; 1001-5000 employees; PTON.OB; Publishing industry)
January 2000 — September 2001 (1 year 9 months)
Provided top-notch desk-side support in a mixed-platform environment. Led efforts to make support more professional and predictable by defining standard troubleshooting methods and setting up an imaged environment.
(Sole Proprietorship; Myself Only; Information Technology and Services industry)
October 1999 — March 2001 (1 year 6 months)
Helped small businesses and individuals get the most out of their technology. Made sure that my clients’ computers were backed up and reliable, their servers were serving, and even helped them figure out how to best use the Internet.
(Privately Held; 1-10 employees; Printing industry)
July 1998 — October 1999 (1 year 4 months)
Oversaw pre-press production activities. Managed color calibration and linotype calibration. Produced film and color output. Maintained network and server infrastructure.
(Privately Held; 1-10 employees; Printing industry)
June 1997 — June 1998 (1 year 1 month)
Produced film and color output. Maintained network infrastructure.
MBA, Business, 2004 — 2006
Graduated with honors, received "Golden Remote" award
BA, Media and Liberal Arts, 1994 — 1998
Beta Gamma Sigma business honor society
"Penton's Best" for Q3, 2004
Received Golden Remote from CSU's MBA students, 2006
My daughter thinks I'm pretty cool