Nicolette Beard

Current

Blogger at Man-o-pause.com
Owner at Searchlight Marketing

Past

Contract SEO Specialist at Chevron
Director National Accounts at A.D. Vision Inc.
Conference Producer at Marcus Evans

President/Owner at New Vision Publishing, Inc.

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Education

Oakland University
Wayne State University

Recommended

11 people have recommended Nicolette

Connections

169 connections

Industry

Marketing and Advertising

Websites

Nicolette Beard’s Summary

Nicolette began her career in media sales and was the youngest women in Detroit to start a Publishers’ Rep business in the 80s. During her tenure in advertising, she secured exclusive contracts with some of the most prestigious magazines in the country, such as Ms., Audubon, The Atlantic Monthly and Entrepreneur.

She “retired” from advertising in 1991 to help her husband start up a mortgage company, which they both ran successfully in Detroit, MI and Sedona, AZ. During that time, she also launched a publishing company, New Vision Publishing, where she was the primary leadership force in promoting authors’ works creating direct mail, advertising and radio publicity campaigns. She was featured on over 50 national and syndicated radio shows.

In 2000, she and her family moved to Houston. Once an entrepreneur always an entrepreneur and in 2004 she started her fourth business venture, Searchlight Marketing, of which she is sole proprietor. Beginning with one online real estate client she has built her client base to include everyone from small e-commerce sites to multi-million dollar B2B customers.

She recently concluded an on-site contract with Chevron as SEO Specialist where she optimized hundreds of Web sites and thousands of Web pages for their corporate intranet.

She’s a prolific blogger, authoring three blogs, and is active in the Houston Chapter of the AMA.

Currently, she applies her SEO skills to help companies of any size increase visibility through improved search engine rankings and sales through effective content optimization and copy writing.

If you represent an agency and your client needs help with SEO, please contact me. I'm fast and affordable.

Nicolette Beard’s Specialties:

copy writing, technical writing, Web site optimization, Internet marketing strategy, SEO, e-marketing, blogging, book promotion & publicity

Nicolette Beard’s Experience

Blogger

Man-o-pause.com

(Online Media industry)

July 2005 — Present (4 years 5 months)

Insightful commentary on issues facing men midlife including male midlife crisis and midlife career change.
Owner

Searchlight Marketing

(Internet industry)

June 2004 — Present (5 years 6 months)

* Manage Web site design and development for midsize companies. Apply SEO best practices as part of initial Project scope. Develop ongoing Internet marketing plan for clients wishing to maintain visibility in the four major search engines: Google, Yahoo!, Ask and MSN Live.

* Great success in improving search engine crawl rate, number of pages indexed and company rankings within days of relaunch.

If you have a modest budget, and you're looking for an SEO pro, I'd be happy to help.
Contract SEO Specialist

Chevron

(Public Company; CVX; Oil & Energy industry)

November 2007 — March 2009 (1 year 5 months)

• Handled day-to-day running of search engine optimization (SEO) efforts for Chevron’s corporate Intranet
• Optimized meta data for five OpCo Web sites, representing 100+ verticals and thousands of Web pages
• Ensured proper tagging (title, description, keywords) of intellectual property for Energy Technology Company (ETC), Information Technology Company (ITC) and Chevron Real Estate and Business Services (CBRES) representing thousands of documents
Director National Accounts

A.D. Vision Inc.

(Marketing and Advertising industry)

June 2003 — May 2004 (1 year )

* Targeted senior decision-makers at Fortune 500 companies to sell print advertising and multi-media for largest Japanese animation distributor in North America.
* Primary leadership force for new business development for both print and broadcast
• Developed key contacts at ad agencies and met with senior level executives in automotive, apparel and consumer goods categories
• Established incremental billings representing 65% increase YTD in revenue in just 10 months
Conference Producer

Marcus Evans

(Privately Held; Management Consulting industry)

January 2001 — October 2001 (10 months)

• Achieved revenue projections for start-up of $35 million North American division
• Exceeded market expectations for content, creating executive level conferences within strict (21-day deadline) time constraints
• Generated $500,000 in revenue for conference production and sold-out attendance for executive roundtables
• Developed extensive business intelligence and deep understanding of market trends within energy sector
President/Owner

New Vision Publishing, Inc.

(Publishing industry)

1996 — 2000 (4 years )

* Editor and publisher of small press imprint responsible for developing budgets and publicity timelines from pre-production to launch
• Created and wrote all marketing and promotional collateral material including press releases, book reviews, media kits, advertising, direct mail and back cover copy
• Managed and coordinated graphic design and technical resources to produce deliverables on time
• Garnered over 50 interviews on national and syndicated radio

Nicolette Beard’s Education

Oakland University

BGS , Communications
Wayne State University

Business Administration: Marketing

Additional Information

Nicolette Beard’s Websites:

Nicolette Beard’s Groups:

American Marketing Association-Houston Chapter

LinkedSEO
Obama for America
InHouston
Inbound Marketers - For Marketing Professionals
Marketing Executives Group
AMA Houston - The Marketing Connection
eMarketing Association Network
Only in Houston
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Social Media Marketing
Tweeple
Houston Networking News
Chevron
Greater Houston Chapter of the National Association of Women Business Owners NAWBO
Small Business Marketing Unleashed (SBMU)
PRSA Houston
Women of Web 3.0