Nicole Seibert

Current

• Manager, CRM Analytics and Research at Aircell LLC

Past

• Consultant at Grainger
• Consultant at U.S. Cellular
• Analyst at US Cellular

• Consultant at Aquent
• Owner, Statistician, Programmer (part-time) at Nikitas Statistical Analysis and Information Brokerage (Self-employed)
• Programmer and Analyst at Kelly Engineering (Contracted at Allstate)
• Instructor at State University of New York

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Education

• Emory University
• University of Louisville

Recommended

8 people have recommended Nicole

Connections

305 connections

Industry

Research

Websites

• My Company
• My Company

Nicole Seibert’s Summary

Business Intelligence professional with five years experience working with small business owners and three years with very large database clients. Eight years of experience with statistical analysis and six years of experience specific to the business intelligence field. Developed software applications for business intelligence reporting via Excel and VBA. Developed business intelligence reports via Business Objects, Excel, SAS, and SPSS. Analyzed large datasets developing web statistics, segmentation and predictive analytics using Omniture, Web Trends, SAS, and SPSS. Strong communication, time management and interpersonal skills.

My goal is a professional leadership position in business intelligence field, enjoying my family and fun.

Nicole Seibert’s Specialties:

Statistics, SPSS or SAS, Programming, Very Large Databases, BI Data Warehouse development, Web Analytics: Omniture and Web Trends, start-up facilitation, leadership consultation and project consulting.

Nicole Seibert’s Experience

• Manager, CRM Analytics and Research

  Aircell LLC

  (Privately Held; Telecommunications industry)

  August 2007 — Present (2 years 6 months)

  Aircell LLC is a start up company building an air-to-ground network that allows wireless service on both commercial and private jets. I implemented marketing and sales CRM/automation bringing in both Salesforce and Eloqua to Aircell. Prior to my development of the CRM project Aircell did not know that they would need CRM automation; I convinced them otherwise. I built the CRM strategy and processes. I developed analytic and research capabilities with customer data warehousing, data management, analytics tools (bringing in SPSS), developing research vendor RFPs, project managed analytic projects as well as conducted analysis myself, mostly quantitative joining survey, demographic and usage data. I wrote surveys and then built and deployed them in Eloqua (saving the company many 100,000s), performed analytic research including a direct observation (qualitative) piece to determine market penetration of wireless services at hotspots. I built a team for CRM and lead analysts all over the company in MIS projects and training for SQL skills. Aircell launched product in the autumn of 2008.

• Consultant

  Grainger

  (Public Company; 10,001 or more employees; Logistics and Supply Chain industry)

  2007 — 2007 (less than a year)

  While working at Grainger I trained a team of 50 on SPSS base, SPSS programming, and advanced analytics. I recommended further enhancements of the server encouraging strict adherence to SPSS server recommendations and development of relational database for housing extremely large files. Anyone who says SPSS can't handle 70 million record files (over 100 gigs) is incorrect ... Grainger proves them wrong.

• Consultant

  U.S. Cellular

  (Public Company; Research industry)

  2007 — 2007 (less than a year)

  While working at USCellular I creating usage and general market segments, experimental statistics, ad hoc reporting, and predictive analytics. Further, I taught team members at USCellular geosegmentation, general statistical methodology, and introduced statistical tool, SPSS. I taught BI best practices and revived the delayed data warehouse for the marketing team.

• Analyst

  US Cellular

  (Research industry)

  2007 — 2007 (less than a year)

• Consultant

  Aquent

  (Public Company; 5001-10,000 employees; Telecommunications industry)

  October 2006 — April 2007 (7 months)

  Worked both in web analytics and marketing research providing performance feedback, segmentation and predictive analysis, and ad hoc reporting. I have worked for Mars Interactive (which creates web marketing for Sears.com) measuring website performance and ad hoc reporting. I have worked at USCellular creating usage and general market segments, experimental statistics, ad hoc reporting, and predictive analytics. Further, I taught team members at USCellular segmentation, general statistical methodology, and introduced statistical tools. I taught BI best practices and revived the delayed data warehouse for the marketing team.

• Owner, Statistician, Programmer (part-time)

  Nikitas Statistical Analysis and Information Brokerage (Self-employed)

  (Self-Employed; 1-10 employees; Information Technology and Services industry)

  October 2001 — November 2006 (5 years 2 months)

  Here at Nikatas we help small business owners with decision management through statistical data analysis. We help you understand and utilize your current data. We help collect relevant data to answer run-the-business questions. In house we can collect data to determine, for example, Market Share, ROI for technology purchases, training, or marketing.

• Programmer and Analyst

  Kelly Engineering (Contracted at Allstate)

  (Public Company; 10,001 or more employees; Information Technology and Services industry)

  February 2006 — August 2006 (7 months)

  This was a contact position developing Business Intelligence reports for developing IT PMO. Part of my job was business intelligence, part programming, part developing a project management office and part teaching tools, techniques and project management skills. I enjoyed wearing many hats and constantly being challenged with new things to learn and do.

• Instructor

  State University of New York

  (Non-Profit; 1001-5000 employees; Higher Education industry)

  January 2002 — August 2005 (3 years 8 months)

  Taught sociology courses with an international focus and researched religious non-profit policy's affect on U.S. government policy via financial, media, and social network analysis. Employed various statistical and non-statistical research methods to write approximately four published articles a year. In 2005, 3 articles were included in a edited book titled Hardball on Holy Ground.

Nicole Seibert’s Education

• Emory University

  ABD , Sociology , 1999 — 2001

  Wrote master's thesis on the Growing Wage Disparity between Women and Men in post-USSR countries and presented the research at the Southern Sociological Association and the Alfred Women's Forum.

  Activities and Societies:

  Fellowship, Research and Teaching Assistant, 3.2/4.0 GPA

• University of Louisville

  BA(s) , English, Women's Studies , 1991 — 1996

  Great school for Engineers and Liberal Arts!

  Activities and Societies:

  Dean's List, First Women's Studies Graduate in all of Kentucky, 3.4/4.0 overall GPA

Additional Information

Nicole Seibert’s Websites:

• My Company
• My Company

Nicole Seibert’s Interests:

I love new technology/gadgets. If I could spend all my extra time building new toys like a TIVO out of an old computer, or a bug robot for my son I would thoroughly enjoy my life. I would really like to see more technology developed specifically for women ... so the LED purse that tells you when your keys are missing just rocks! Check it out: http://infosthetics.com/archives/2006/05/rfid_led_ladybag_wearable_visualization.html

Nicole Seibert’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch