
Co-Founder, Propertyqube
Greater New York City Area

Co-Founder, Propertyqube
Greater New York City Area
I started my career at Microsoft in a finance development program and then in a marketing-facing finance role within the Windows Server product group. After almost three years, I decided to move on to build a start-up, PropertyQube, where I've been managing marketing efforts.
Brand strategy, persona development, customer and partner acquisition, product launch strategy, vendor management, digital strategy, customer research development and analysis, quantifying marketing ROI, business plan development
(Partnership; 1-10 employees; Online Media industry)
January 2007 — Present (2 years 11 months)
Launched a real estate social network, connecting professionals and consumers. Formulated product vision, design, and feature specifications. Responsible for customer segmentation and brand positioning strategy. Leading design and creation of marketing collateral for specific customer segments and product categories.
(Public Company; 201-500 employees; PUB; Marketing and Advertising industry)
September 2007 — July 2008 (11 months)
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
July 2006 — March 2007 (9 months)
- Long-term product forecasting
- Industry, Customer, Market , and Product performance analysis
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
July 2004 — July 2006 (2 years 1 month)
BBA , Finance, Accounting , September 2001 — April 2004
American Marketing Association, eMarketing Association, Advertising Women of New York, University of Michigan Alumni Network