Nicole Bodem - nbodem@arbita.net

Current

Director, Search Marketing at Arbita
Co-Founder at Minnesota Recruiters (Un)Conference
Global Search Marketing Strategist at Freelance

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Past

Senior Consultant, Search Marketing at Thomson Reuters
Search Marketing Analyst at Jobs2Web
Senior Search Marketing Consultant at FindLaw

Marketing Analyst at Digital River

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1 more...

Education

Minnesota School of Business
Harding High School

Recommended

18 people have recommended Nicole

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Nicole Bodem - nbodem@arbita.net’s Summary

Web Geek - Innovator - Strategist - Marketer

• Search Engine Optimization (SEO) – Website Placement Strategies

• Search Engine Marketing (SEM, Pay-Per-Click, PPC)
Ad Copy Development, Bid Management & Tracking

• Recruitment Marketing Strategies

• Media Buying

• Campaign A/B Testing and Analysis

• Competitive Analysis

• HTML, Dreamweaver, Photoshop

• Web Analytics – HitBox, WebTrends & Clicktracks

• Keyword Analysis – WordTracker & Keyword Discovery

• Content Optimization - Web Copywriting/Article Marketing/Syndication

• Blog Optimization & Link Building Strategies

• Dmoz Editor
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Conferences Attended & Spoken at:

• Speaker - Minnesota Recruiters UnConference - November 2008
• Speaker - Recruiting Roadshow, San Jose - October 2008
• Speaker - Search Engine Strategies, Chicago - December 2007
• Speaker - Recruiting Roadshow, Minnesota - July 2007
• Search Engine Strategies, Xieman China - May 2007
• High Rankings SEO Seminar, Minneapolis - March 2007
• Search Engine Strategies, New York - February 2006

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Webinars

SEO & SEM for Recruiting - Through Kennedy Information

Event Co-Founder
• Minneapolis Recruiters un-Conference
• Twin Cities Walk to Live & Breathe (Lung Cancer Event)

Contributing Author
• CorporateWebsite.com

Nicole Bodem - nbodem@arbita.net’s Specialties:

- Develop & Execute PPC & Organic Marketing Strategies
- Testing, Tracking, Monitoring, Analyzing & Reporting Results
- Deep Knowledge & Interest in Industry Trends & Technology Changes
- Expert Verbal, Written and Presentation Skills
- Implementing & Reviewing Marketing Creative
- Driving New Customer Acquisitions
- Developing Referral Opportunities
- Social Media Optimization
- Relationship Management
- Interactive Media Buys
- Budget Management

Nicole Bodem - nbodem@arbita.net’s Experience

Director, Search Marketing

Arbita

(Privately Held; Information Technology and Services industry)

October 2008 — Present (1 year 2 months)

I oversee search engine optimization (SEO) and search engine marketing (SEM) strategies for our client career websites. This includes development, implementation and maintenance of all strategies.

I work to empower our clients by providing education around SEO topics through our consulting and education group, Arbita ACES.

If you're confused with how SEO and SEM fits into the recruiting industry, don't be. It's not as complicated as some will have you believe. I can help you demystify SEO.

Email me, Lets Chat! - nbodem@arbita.net
Co-Founder

Minnesota Recruiters (Un)Conference

(Staffing and Recruiting industry)

July 2007 — Present (2 years 5 months)

Minnesota Recruiters is an informal network of recruiting and HR professionals. We are committed to helping buid, educate, train and network our local Recruiter and HR community. There are no dues and events are free to attend.

• Assist in the development of quarterly events.

• Event logistics.

• Provide on-site support during execution of event
Global Search Marketing Strategist

Freelance

(Marketing and Advertising industry)

2005 — Present (4 years )

Freelance search marketing consultant with 7 years of experience.

• Content Creation & Syndication
• Search Engine Optimization
• Ghost Writing & Blogging
• Link Building & Link Baiting
• Onsite Optimization
• PPC Ad Creation & Campaign Monitoring
• SEO Copywriting
• Press Release Creation & Optimization
• Online Reputation Management
Senior Consultant, Search Marketing

Thomson Reuters

(Legal Services industry)

March 2008 — October 2008 (8 months)

Responsible for 2M dollars in revenue. Ensure FindLaw’s premier clients receive optimal consideration from search engines. Subject matter expert responsible for the identification, communication & implementation of search marketing best practices.

• Keyword research, competitive analysis, content creation, conversion analysis & linkbuilding strategies.

• Develop analytics based strategies that help clients achieve long term internet marketing goals.

• Assist in the development & training of search marketing specialists.

• Represent FindLaw during local & national industry functions.

• Assist with the creation & development of FindLaw SEO best practices.

• Improve FindLaw processes & efficiencies.

• Educate FindLaw clients, sales consultants, account managers & others on SEO best practices.

• Stay current with all facets of SEO, including industry best practices: on-site optimization, off-site optimization, web analytics, conversion, PPC & usability.
Search Marketing Analyst

Jobs2Web

(Privately Held; Internet industry)

August 2006 — February 2008 (1 year 7 months)

Resident search engine marketing (SEO) strategist. Responsible for search marketing strategies across two corporate websites & 25+ client Jobs2web sites.

• Assisted in creating a multi-millions dollar career site optimization product.

• Developed, implemented and measureed SEO strategies - worked closely with development & implementation teams.

• Developed search engine optimization best practice documentation & processes.

• Provided sales support & training by developing & presenting presentations relating to SEO products & services.

• Built & managed PPC campaigns on Google & Yahoo - Ad copy & landing page creation, A/B testing & optimization.

• Linking Building / Article Marketing / Link Baiting / Blogging

• Passive Candidate Content Creation / Optimized Web Copy Writing

• Created & Manage the HR Search Marketing Blog that covers SEO and marketing issues as they relate to the recruiting space. (nominated as "Best Recruting Blog of 2007" )
Senior Search Marketing Consultant

FindLaw

(Public Company; 5001-10,000 employees; Internet industry)

January 2005 — August 2006 (1 year 8 months)

Analyze client’s customer base and develop effective search engine marketing strategies to improve search engine visibility and increase growth of customer base. This includes organic search engine optimization (SEO) search engine/directory submissions, paid inclusions and PPC campaigns (SEM)
Marketing Analyst

Digital River

(Public Company; 501-1000 employees; DRIV; Computer Software industry)

March 2002 — 2005 (3 years )

SEM/SEO

• Created and executed strategic plans for PPC campaigns on Overture and Google.

• Responsible for creative development, bid management and PPC campaign tracking

• Produced client facing reports to document results and ROI of PPC campaigns

• Analyzed and optimized clients websites – Recommended ways of improving search engine visibility.

• Registered clients with search engines and directories - generated reports to document increased sales/traffic.

Email Promotions:

• Processed unsubscribe requests received by customers.

• Developed and launched email promotions for clients

• Trained account development managers on utilizing email campaign tool.

• Email promotional tracking – ROI reporting

Nicole Bodem - nbodem@arbita.net’s Education

Minnesota School of Business

2000 — 2003
Harding High School

1990 — 1994

Additional Information

Nicole Bodem - nbodem@arbita.net’s Websites:

Nicole Bodem - nbodem@arbita.net’s Interests:

SEO/SEM, Blogging, Social Media, Networking, Triathlon, Adventure Races, Snowboarding, Hockey, Volunteer Work, Lungevity, China & India

Nicole Bodem - nbodem@arbita.net’s Groups:

Internet Strategy Forum - www.internetstrategyforum.org
Minnesota Interactive Marketing Association - MIMA.org
Minnesota Recruiters - www.minnesotarecrutiers.com