Nicole Alexander

Past

• VP, Marketing & Public Relations at Global Grind
• Associate Director, Marketing at The Nielsen Company
• Marketing Manager at Military Advantage a Division of Monster Worldwide

• Associate Manager, Marketing at New York Times Digital
• Account Executive at Hutchins/DAC Group, LLC

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Education

• Rochester Institute of Technology

Recommended

10 people have recommended Nicole

Connections

220 connections

Industry

Online Media

Nicole Alexander’s Summary

With 9+ years of marketing great brands - including The New York Times, Nielsen Company and Monster Worldwide. Nicole brings experience in managing 360-degrees of integrated communications from the best practices of direct marketing to web analytics, strategic planning, financial analysis, and brand management.

As Vice President, Marketing & Public Relations for Global Grind Nicole was responsible for branding, promotions, content distribution, search, CRM and public relations. Prior to joining Global Grind, Nicole managed the online arm of the Nielsen Company responsible for driving traffic, acquisitions and integration across the company's 40+ online properties. Nicole also held marketing positions with Monster Worldwide and NYTimes.com and lead sales on the agency side at Hutchins/DAC Group.

Nicole Alexander’s Specialties:

- Multilingual: English, Português, Arabic
- Global Brand Management, B2C, B2B Marketing
- Public Relations Management:Small/Large Events, Communications, Media Relations
- Network Outreach/Integration: MySpace, Facebook, Twitter, and Bebo, RSS
- Search Engine Marketing: Organic and Paid
- Analytics: Omniture, Google Analytics, WebTrends
- Strategic Planning & Competitive Positioning

Nicole Alexander’s Experience

• VP, Marketing & Public Relations

  Global Grind

  (Privately Held; 11-50 employees; Internet industry)

  October 2007 — August 2008 (11 months)

  Create interest, demand and recognition for Global Grind and its content through Public Relations, Product Marketing, Creative Services, Advertising, Strategic Relationships, Direct, Event, Channel and Online Marketing. Additionally, to ensure the product is demand driven, coordinate with key internal stakeholders including Product, Biz Dev., and Sales.

• Associate Director, Marketing

  The Nielsen Company

  (Privately Held; 10,001 or more employees; Market Research industry)

  June 2006 — September 2007 (1 year 4 months)

  Oversee the implementation of marketing plans, including email, paid search, and affiliate deals, to drive traffic to our website properties, while developing strategies to monetize that traffic. Implementation of web analytics to develop best practices for UI and campaign optimizations.

• Marketing Manager

  Military Advantage a Division of Monster Worldwide

  (Internet industry)

  June 2005 — May 2006 (1 year)

• Associate Manager, Marketing

  New York Times Digital

  (Public Company; 201-500 employees; NYT; Online Media industry)

  April 2002 — April 2005 (3 years 1 month)

• Account Executive

  Hutchins/DAC Group, LLC

  (Marketing and Advertising industry)

  December 1999 — April 2002 (2 years 5 months)

Additional Information

Nicole Alexander’s Interests:

Avid Traveler Adventure Sports Movies & Films Socializing, Networking Gamer / Anime & Manga

Nicole Alexander’s Groups:

Advertising Women of New York (AWNY)
American Marketing Association (AMA)
Public Relations Society of America (PRSA)

•    eMarketing Association Network
•    Innovative Marketing, PR, Word-of-Mouth & Buzz Innovators
•    The New York Times Company
•    Media & Entertainment Professionals

Nicole Alexander’s Honors:

2002 / 2004, NYTimes.com Annual Break Out Performance Award, Recipient
2003, The New York Times Company Punch Sulzberger Award, Recipient

Nicole Alexander’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch