VP, Client Relationship Management at Pointlogic
Greater New York City Area
VP, Client Relationship Management at Pointlogic
Greater New York City Area
Nicole Alexander has spent the last 10-years honing her skills in interactive marketing, strategic planning and relationship management - spanning a range of businesses from new media to publishing.
As head of client relations Nicole is responsible for the overall leadership, planning, management, growth and profitability of several substantial agency/client accounts while maintaining ongoing top-level client contact, serving as a long-term direct marketing strategist and partner.
Nicole has worked extensively in digital media as vice president of marketing for start-up Global Grind, and in key positions at The Nielsen Company, Military Advantage (division of Monster Worldwide), The New York Times, and advertising agency - DAC Group.
Integrated Marketing; Emerging Media, Client & Public Relations; Strategic Planning; Market/Consumer Research and Analytics; Search Engine Marketing
(Privately Held; Internet industry)
2007 — 2008 (1 year)
Reporting directly to the President & CEO, create interest, demand and recognition for Global Grind and its content through Public Relations, Product Marketing, Creative Services, Advertising, Strategic Relationships, Direct, Event, Channel and Online Marketing. Additionally, to ensure the product is demand driven, coordinate with key internal stakeholders including Product, Biz Dev., and Sales.
(Privately Held; 10,001 or more employees; Market Research industry)
2006 — 2007 (1 year)
Oversee the implementation of marketing plans, including email, paid search, and affiliate deals, to drive traffic to our website properties, while developing strategies to monetize that traffic. Implementation of web analytics to develop best practices for UI and campaign optimizations.
(Internet industry)
2005 — 2006 (1 year)
(Public Company; 201-500 employees; NYT; Online Media industry)
2002 — 2005 (3 years)
(Marketing and Advertising industry)
1999 — 2002 (3 years)
Avid Traveler, Adventure Sports, Movies & Films, Socializing, Networking, Gamer, Anime & Manga lover
NYTimes.com Annual Break Out Performance Award, Recipient
The New York Times Company Punch Sulzberger Award, Recipient