
Client Executive at Burson-Marsteller
Milan Area, Italy

Client Executive at Burson-Marsteller
Milan Area, Italy
Title: Client Executive
Company: Burson-Marsteller, worldwide PR firm
Industry: Public Relations & Communication
Area: Financial Communication
Professional Experience:
- Plan, develop and implement media action plans to support and positively position the clients managed.
- Establish and maintain an active network of industry and media contacts with an eye toward reaching diverse publics.
- Communicate positive and negative feedback from the media/community/other outside stakeholders to the appropriate parties, driving to build consensus.
- Work to develop a variety of communications materials, including but not limited to fact sheets, special notices, and press releases.
- Coordinate events for external audiences, including press conferences.
- Serve as backup to the client’s spokesman, working collaboratively to manage incident reporting and messages.
- Review and evaluate client’s media/public relations guidelines, recommend alternative approach.
Summary of Qualifications
- Knowledge of public relations and public affairs practices.
- Effective and comfortable communicating with various individuals and groups.
- Excellent written and verbal communications skills.
- Ability to create, maintain and nurture an active network of media contacts and to analyze and develop appropriate responses to media inquiries as an element of communications plan implementation.
Corporate communication; Media relations; Public Affairs; IR & Financial communication
(Public Company; 1001-5000 employees; WPP; Public Relations and Communications industry)
December 2007 — Present (2 years 1 month)
(Public Relations and Communications industry)
2007 — 2007 (less than a year)
(Privately Held; Public Relations and Communications industry)
2007 — 2007 (less than a year)
(Public Relations and Communications industry)
2007 — 2007 (less than a year)
M.S. , Economics , 2007 — 2009
Communication, Intercultural studies, Conflict resolution 2006 — 2007
Journalism, Communication 2004 — 2007
High School , Classical studies , 1999 — 2004
High School , 2001 — 2002