Senior Partner and Founder of Enferno AB
Stockholm Area, Sweden
- Current
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- Member of the Board at Yacht Equipment
- Member of the Board at Twingly
- Member of the Board at Ztorm AB
- Senior Partner at Enferno AB
- Past
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- CEO at inWarehouse
- Vice President at inWarehouse
- European Director of Business Development at Microwarehouse Inc
- Education
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- INSEAD
- RMI-Berghs
- Officershögskolan
- Lunds Tekniska Högskola
- Recommended
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6 people have recommended Niclas - Connections
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334
connections
- Industry
- Information Technology and Services
Niclas Heurlin’s Summary
SUMMARY
I have worked in the e-commerce business since its infancy, having spent almost 15 years building different businesses utilizing internet as a channel for sales and marketing.
I am a senior partner and founder of Enferno AB, one of the leading system providers for e-commerce in the Nordics and is a member of Twingly’s, Ztorm’s and Yacht Equipments´ board of directors.
Previously I held the position as CEO at inWarehouse, one of the largest e-tailers in Sweden, the Product Marketing Director at Tech Data and Nordic Marketing Director at MicroWarehouse Inc.
I have studied Computer Science at LTH in Lund, have graduated from the INSEAD HP Executive Management Course as well as holding a diploma in Strategic Marketing from Berghs School of Communication.
I started my career as a graduate from the Swedish Marine Officers Academy, serving in total five years in the Swedish Navy as a Technical Officer.
WORK EXPERIENCE
Over 20 years in various management positions (CEO, Marketing, Business Development, IT Development) within IT and Consumer Electronics.
Specialised in e-commerce strategies and development of e-com business solutions including very complex supply chain solutions and multibrand/multichannel challenges.
Well established in the Swedish IT community, especially centered around e-commerce both B2B and B2C.
Experienced in the international business community, responsibility for europeanwide functions.
High experience of handling a publicly traded company such as formal reporting, venture capital company relations, leveraging on PR ativites etc.
GOALS/EXPECTATIONS
Assignments characterized by e-commerce, rapid growth, or need for major changes. Drivers could be structural changes in an industry, fierce competition or owners determined to utilize new technology, new business logic, drive structural changes or growth through diversification, acquisitions or change of distribution model.
Niclas Heurlin’s Specialties:
Solid competence in e-commerce and web strategies in both B2B and B2C.
Niclas Heurlin’s Experience
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Member of the Board
Yacht Equipment
(Maritime industry)
January 2009 — Present (1 year )
Distributor of equipment to the yachting/marine market such as marine clothing (Gill), de-icers (Kasco), Electrical Pedistals (Rolek) and boating equipment (Blue Performance).
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Member of the Board
Twingly
(Information Technology and Services industry)
May 2008 — Present (1 year 8 months)
Twingly.com is a blog search engine featuring a spam-free, faceted, social search for the global blogosphere.Twingly has been very successful in driving change in European media, connecting mainstream media with blogs. Our main offering is Twingly Blogstream, a moderated trackback function for large websites, providing measurably higher visitor engagement and greater attention in the blogosphere. Twingly Blogstream is used by 50 newspapers, magazines and television channels in 8 countries to get more attention from bloggers, generating 200M+ monthly widget views.
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Member of the Board
Ztorm AB
(Privately Held; Computer Games industry)
November 2007 — Present (2 years 2 months)
Ztorm - Publishers’ and Internet based Retailers’ partner for digital distribution. Ztorm’s business offer includes the e-shop, a product catalogue, hosting, bandwidth/broadband, customer support, payment service, administration/accounting and DRM.
The Ztorm Catalogue can handle all formats, and includes digital products such as PC Games, audiobooks and movies, and can be combined with music from external music catalogues.
Ztorm AB is owned by the Sixth Swedish National Pension Fund (the Sixth AP Fund) who manages public pension funds, and Inveritas. Inveritas is a business partner to AP Partner Investments. -
Senior Partner
Enferno AB
(Privately Held; Computer Software industry)
October 2007 — Present (2 years 3 months)
Enferno offers strategic knowledge to major e-commerce companies. We assist in expanding the reach for internet initiatives providing hands on support in the creation and development phase of advanced customised e-commerce applications.
If your aim is to fully utilise internet as a communication- and sales channel, its worthwhile to involve Enferno early in your projects. -
CEO
inWarehouse
(Public Company; Computer Hardware industry)
November 2006 — October 2007 (1 year )
inWarehouse, second largest e-tailer in the Swedish market with a turnover of 800 MSEK, selling Consumer Electronics, IT-products and Office equipment over web, phone and showrooms. Publicly noted company on the Swedish Small Cap stock exchange (NGM Equity)
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Vice President
inWarehouse
(Public Company; 51-200 employees; Information Technology and Services industry)
October 2000 — October 2006 (6 years 1 month)
Chief Commercial Officer, responsibility for sales, margins, profitability, and purchasing for all business units including IT, Consumer Electronics and Infrastructure/Communications.
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European Director of Business Development
Microwarehouse Inc
(Public Company; 5001-10,000 employees; Information Technology and Services industry)
October 1999 — October 2000 (1 year 1 month)
Responsible for coordinating and developing electronic commerce initiatives for subsidiaries in UK, France, Germany, Scandinavia and Netherland.
Setting up common electronic procurement systems and common web portals for all countries -
Product Marketing Director Sweden
TechData
(Public Company; 10,001 or more employees; Information Technology and Services industry)
August 1997 — October 1999 (2 years 3 months)
Responsible for all Business units in regards of profitability, sales, vendor relations and personell.
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Marketing Manager
Microwarehouse Sweden
(Public Company; 51-200 employees; Information Technology and Services industry)
April 1995 — August 1997 (2 years 5 months)
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Marketing Manager
Expander
(Information Technology and Services industry)
1988 — 1993 (5 years )
Niclas Heurlin’s Education
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INSEAD
hp Management Training 1998 — 1998
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RMI-Berghs
Post-graduate diploma in Strategic Marketing 1991 — 1993
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Officershögskolan
1986 — 1988
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Lunds Tekniska Högskola
Computer Science, Electronics 1984 — 1986
Additional Information
Niclas Heurlin’s Interests:
sailing, skiing, snowmobiles, new technology, consumer electronics
Niclas Heurlin’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
