Author, "ProfitBrand: How to Increase the Profitability, Accountability & Sustainability of Brands"
Malaysia
- Past
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- CEO at FusionBrand
- Director at Aspen Communications
- Business Development at American Software
3 more...
- Education
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- Mercer University
- University of Missouri-Columbia
- Washington and Lee University
1 more...
- Recommended
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3 people have recommended Nick - Connections
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162
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- Industry
- Management Consulting
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Nick Wreden’s Summary
Nick is currently working on his next book, tentatively titled, "Segmentation Branding: A Business Primer for Using Ethnic, Cultural and Religious Segmentation to Engage Customers & Communities."
Nick has given numerous keynote and other speeches, seminars and workshops around the world, including US, Canada, Norway, Turkey, Macau, Malaysia, China, Philippines, Singapore, Thailand and other countries. Topics included branding, destination branding, marketing metrics and accountability, Web 2.0 branding, consultative sales, strategic selling and other topics that help companies engage with customers and increase profitability. For a video of a presentation, see http:www.facebook.com/nickwreden.
Recent projects include a 12-country brand perception study, a 400-page global brand plan for a major organization, in addition to local brand plans for major locations, development of a strategic selling course, and an online sales and marketing system for a technical sales organization.
Nick Wreden’s Specialties:
Branding, multicultural branding, tourism marketing, destination branding, Web 2.0 marketing, customer loyalty, marketing measurement
Additional Information
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