
Sales & Marketing ROI Specialist
Lexington, Kentucky Area

Sales & Marketing ROI Specialist
Lexington, Kentucky Area
7 more...
I manage a regional marketing team responsible for helping the US Army meet their volunteer recruiting missions. My three teams support the 3d Recruiting Brigade, Medical Recruiting Brigade and Special Missions Recruiting Brigade (Special Forces, Chaplin & Warrant Officer).
We work for McCann Erickson, the ad agency behind the "Army Strong" campaign; as well as "There are some things money can't buy. For everything else, there's MasterCard." and Verizon's "It's the network" campaign.
Marketing Strategy, Marketing Plan, Lead Generation, Demand Generation, Lead Conversion, Lead Nurturing, Profitability, Segmentation, Marketing Tactics, 1-on-1 Marketing Mentoring, Marketing & Brand Benchmark Services, In-house Workshops, Group Marketing Coaching, Keynote Talks, Speeches, Rainmaking, Business to Business, B2B
• 2007 Silver ADDY Elements of Advertising
• 2006 Gold ADDY Public Service Multimedia Campaign
• 2006 Silver ADDY Interactive Media Website
• 2005 PIAS Award of Excellence for Lexmark product brochure
• 2005 Lexmark Fast Forward University (fast track / high potential program)
• 2004 MerComm Gold Awards (3 Gold Awards)
• 2004 Certified Project Manager from Xavier University
• 2004 Lexmark “Vision Excellence” Award – One of eight chosen
• 2004 Lexmark "Make it Happen" Award for National Sales Kickoff
• 2003 Lexmark "Mark of Excellence" Award
• 2003 Mercury Award for Interactive CD-ROM
• 2002 Galaxy Award for Multimedia Sales Presentation
• 2002 Lexmark "Make it Happen" Award
• 2002 Mercury Award for Creative Excellence
• 2002 Lexmark "Mark of Excellence" Award
• 2001 Silver ADDY Award for Interactive CD