Nick Pifer
Managing Partner at Direct Marketing Media, LLC.
- Location
- Orange County, California Area
- Industry
- Marketing and Advertising
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Nick Pifer's Overview
- Current
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- Managing Partner at Direct Marketing Media, LLC
- Past
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- VP of Marketing & Software Development at BAS
- Director of Business Development & Operations at Casepost
- Loan Officer at Ameripath Mortgage
- Sales & Installation Manager at Circuit City
- Education
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- Chapman University
- Recommendations
-
4 people have recommended Nick
- Connections
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74 connections
- Websites
Nick Pifer's Summary
Internet Marketing Expert and Chapman University graduate with over 10 years of experience in management, sales, and marketing on both functional and executive business levels.
I enjoy taking online campaigns from zero to profitable in a short amount of time. Most recent success was an $295,000 debt settlement campaign that generated $2.85 million in revenue for a small business with 6 employees in 11 months.
Specialties
Lead Generation
Search Engine Marketing
Search Engine Optimization
Nick Pifer's Experience
Managing Partner
Direct Marketing Media, LLC
October 2006 – Present (5 years 9 months)
As a marketing consultant, I've worked for clients across a broad spectrum of industries. My primary focus has been lead generation and I've managed over $3 million dollars in ad spend.
Some of my specific experience includes:
• Oversaw development of online web presence, including design and programming of website
• Online marketing consulting and web campaign creation
• Over 8 years of SEO / SEM experience – specialty in CPA reduction and user experience
• Managed over $3 million in online advertising revenue for clients and employers
• Current with all major internet SEO ranking algorithms and ethics
• Customer Relationship Management software deployment and customizations
• Managed dozens of outsourced providers such as web designers and programmers
VP of Marketing & Software Development
BAS
May 2009 – February 2011 (1 year 10 months)
Oversaw the marketing and software development processes for the company from start to finish.
•Directed $800,000 online marketing budget that generated $4.2 million in revenue
•Reduced Cost per Lead by 32% thus increasing lead flow
•Created sales processes and routing rules to maximize lead closing rates
•Managed a team of 2 programmers, 1 designer, and 1 social media analyst
•Deployed six (6) unique CRM’s for different business units and affiliates
Director of Business Development & Operations
Casepost
Privately Held; 51-200 employees; Legal Services industry
2003 – 2007 (4 years)
Joined company during embryonic stage of development to assist with major national expansion. Directly responsible for all business development projects and marketing campaigns, which included both on and offline strategies. Reported directly to C.E.O./President on all projects.
• Managed $35k / month marketing campaign
• Established multiple strategic partnerships to monetize non-qualified website traffic
• Reduced Cost-per-Acquisition from $25 / lead to $12 / lead
• Assisted with creation of sales drop and add on programs
• Worked with graphics team to develop marketing creative for online & offline advertising
• Created sales support materials for outside sales team
• Provided basic HTML and PHP support for website with web team and offshore resources
• Implemented open-source CRM to reduce annual overhead
• Worked as a consultant from June 2005 – September 2007
Loan Officer
Ameripath Mortgage
Privately Held; 51-200 employees; Financial Services industry
2005 – 2006 (1 year)
Originated non-conforming subprime loans from internet marketed leads. Acted as primary liaison between company and borrower during every stage of the loan process. Assembled and analyzed loan packages for preliminary approval or denial in accordance with lender guidelines
• Finished number 2 from peer group for fiscal year 2006 production
• Consistently received perfect customer surveys and feedback forms from clientele
Sales & Installation Manager
Circuit City
Public Company; 10,001+ employees; CC; Retail industry
June 1998 – July 2003 (5 years 2 months)
Managed a department of between 15 - 20 employees and a $1.7 million / yr budget.
Nick Pifer's Education
Chapman University
BS, Business Administration, Emphasis Entrepreneurship
1997 – 2002
Magna Cum Laude 3.87 Major GPA
Activities and Societies: Gamma Beta Phi Honor Society Represenative - Student Government
Nick Pifer's Additional Information
- Websites:
- Groups and Associations:
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Contact Nick for:
- consulting offers
- new ventures
- business deals
- reference requests
- getting back in touch
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