Interactive Director at Shine Advertising Co., LLC
Madison, Wisconsin Area
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- Interactive Director at Shine Advertising Co., LLC
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Nick Newlin’s Summary
As the Interactive Director at Shine Advertising, I lead Shine New Media, the online division, with the mission of leveraging all available technologies to communicate effective, timely and engaging messages based on inherent consumer truths.
Prior to joining Shine, I've worked for organizations with varying roles in the online space, including Aesention, a boutique web design agency, and the Trace Research Center, where I conducted research into website accessibility and usability as a member of the World Wide Web Consortium's (W3C) Web Accessibility Initiative (WAI). My experience covers a wide range of technologies and industries, and I have worked elsewhere on brands such as Rubbermaid, Oscar Mayer/Kraft Foods, and TDS Telecom.
My diversity of experience shares a common thread: harnessing the power of the Internet to deliver ROI-based marketing strategies by engaging consumers with breakthrough creative. In development and execution of these strategies I have participated in account and media planning, project management, driving the creative process and hands-on development.
