
interactive marketing & web strategy enthusiast
Louisville, Kentucky Area

interactive marketing & web strategy enthusiast
Louisville, Kentucky Area
I'm a dreamer, passionate about connecting ideas and people.
entrepreneurship, business strategy, web strategy, creative brainstorming, finding harmony in the noise, unearthing beauty from the otherwise mundane.
(Internet industry)
July 2008 — Present (2 months)
Using emerging technology and communications as a vehicle and platform, opportunities abound for companies large and small to connect with customers in new and more meaningful ways. Along with a talented group of like-minded resources, I map business objectives to emerging opportunities that leverage social media and other technology-driven mechanisms.
(Public Company; 10,001 or more employees; YUM; Restaurants industry)
August 2007 — June 2008 (11 months)
- Use best practices and emerging innovations in marketing, technology, and business to listen and respond effectively to the customers of A&W Restaurants, KFC, Long John Silver's, Pizza Hut, Taco Bell, and Yum! Restaurants International.
- Lead overall corporate and brand communications digital strategy including proactive and crisis management messaging to promote and protect brand image.
- Develop, execute and analyze internet / consumer generated media communications strategies including managing internet buzz monitoring, blogs, web design and user experience.
(Non-Profit; 5001-10,000 employees; Hospital & Health Care industry)
January 2006 — August 2007 (1 year 8 months)
- Collaborate with Marketing managers, vendors, organizational leaders, and other stakeholders to develop strategic and tactical plans for web, interactive and other creative assets
- Establish and analyze business metrics to determine financial viability, return on investment
- Implement marketing media including: RSS, blogs, videos, email news, search engine marketing
- Team expert on usability, standards, design, information architecture, analytics, reporting
- 2006 vs. 2005: 64.92% increase in online financial transactions; 38.22% increase in website leads
(Partnership; 1-10 employees; Information Services industry)
September 2004 — January 2006 (1 year 5 months)
Working with entrepreneurs and inventors, Avocado Group turns ideas into companies through business plan development, market feasibility analyses, and financial modeling.
(Privately Held; 51-200 employees; Information Technology and Services industry)
March 2002 — November 2004 (2 years 9 months)
- Created web-based media to augment the aesthetics and functionality of information displays
- Partnered with Sales and Marketing Teams to imbue creativity into advertisement concepts
- Initiated branding and content enhancements for software media and digital communications
- Developed technical documentation and procedural manuals for software users
(Privately Held; 1-10 employees; Information Technology and Services industry)
July 2000 — March 2002 (1 year 9 months)
- Implemented E-commerce solutions, evaluated new products and services, designed and tested numerous websites, and deployed ancillary internet products
- Collaborated with customers, vendors, management, designers, and off-site solution providers to ensure delivery of products and services of paramount quality and style
- Supervised and administered the creation and maintenance of all print and electronic media
- Independently designed substantial amounts of electronic and print media, including many customer logos and branding ideas
(Public Company; 1001-5000 employees; PZZA; Information Technology and Services industry)
June 1994 — January 2000 (5 years 8 months)
- Designed and managed the Papa John's International, Inc. corporate website that ranked #1 in categories of usefulness, visual appeal, and navigation in a January 1998 USA Today article
- Assisted in the translation from English to Spanish of the proprietary order entry software for the international expansion of Papa John's into Latin America
- Created documentation for a variety of technical processes and procedures
- Provided technical support and troubleshooting for hardware, software, and networking issues
MBA, Integrative MBA / Entrepreneurship, 2002 — 2004
BA, Economics, Spanish, 1996 — 2000
entrepreneurship, business plans, aesthetics, information architecture, investing, travel, foreign language, centre college, costa rica, creative writing, creativity, cuba, entrepreneurship, europe, hidden gems, innovation, inventing words, kauai, kentucky, latinoamerica, learning, linguistics, louisville, marketing, mba, mexico, multimedia, munich, new ventures, photography, prague, praha, sae, startups, sxsw, tailgating, technology, vision, web, web design, wired, wireless, writing
World Hunger Relief Week, Social Media Club - Louisville, Forge Louisville, SXSW