
at GyroHSR
Cincinnati Area

at GyroHSR
Cincinnati Area
I'm a dreamer, passionate about connecting ideas and people.
entrepreneurship, business strategy, web strategy, creative brainstorming, finding harmony in the noise, unearthing beauty from the otherwise mundane.
(Privately Held; Marketing and Advertising industry)
March 2009 — Present (5 months)
(Educational Institution; Higher Education industry)
March 2009 — May 2009 (3 months)
I'm teaching a new class called "New Media Approaches." We are discussing new and emerging technology and media and how it applies to marketing, PR, and business strategies.
(Internet industry)
July 2008 — April 2009 (10 months)
I map interactive strategy to business objectives using elements such as web optimization, social media, emerging media and technology.
- Architecting the transition from traditional print publications to digital content library including enewletters, podcasts, and related multimedia for a clinical health care publisher
- Partnering with advertising, marketing, and public relations agencies to elevate strategic considerations and tactical execution of social- and community-focused marketing efforts for internal and client use
- Presenting insights and experiences to businesses and not-for-profit organizations as contributor and board member of Social Media Club Louisville
(Public Company; YUM; Restaurants industry)
August 2007 — June 2008 (11 months)
- Led overall corporate and brand communications digital strategy including proactive and crisis management messaging to promote and protect brand image on platforms such as Facebook, MySpace, Google, YouTube, Yahoo, blogs, Twitter, and corporate website entities
- Used best practices and emerging innovations in marketing, technology, and business to listen and respond effectively to the customers of A&W Restaurants, Kentucky Fried Chicken, Long John Silver's, Pizza Hut, Taco Bell, and Yum! Restaurants International
- Developed, executed and analyzed consumer-generated media communications strategies including monitoring online brand reputation and enhancing online customer experiences
(Non-Profit; Hospital & Health Care industry)
January 2006 — August 2007 (1 year 8 months)
- Collaborated with Marketing managers, vendors, organizational leaders, and other stakeholders to develop strategic and tactical plans for web, interactive and other creative assets
- Established and analyzed business metrics to determine financial viability, return on investment; 2006 vs. 2005: 64.92% increase in online financial transactions; 38.22% increase in website leads
- Implemented marketing media including: RSS, blogs, videos, email news, search engine marketing, search engine optimization
- Served as team expert on usability, standards, design, information architecture, analytics, reporting
(Privately Held; Information Technology and Services industry)
September 2004 — January 2006 (1 year 5 months)
- Partnered with entrepreneurs to transition ideas into business opportunities through business plan development, marketing plans and analysis, financial modeling, grant research and writing
(Information Technology and Services industry)
March 2002 — November 2004 (2 years 9 months)
- Created web-based media to augment the aesthetics and functionality of transportation and hospitality information displays
- Partnered with Sales and Marketing Teams to imbue creativity into advertisement concepts as well as branding and content enhancements for software media and digital communications
- Developed technical documentation and procedural manuals for software users
(Information Technology and Services industry)
July 2000 — March 2002 (1 year 9 months)
- Implemented e-commerce solutions, evaluated new products and services, designed and tested numerous websites, and deployed ancillary internet products
- Collaborated with customers, vendors, management, designers, and off-site solution providers to ensure consistent quality, style and delivery of products and services
- Supervised and administered the creation and maintenance of all print and electronic media
(Public Company; 1001-5000 employees; PZZA; Information Technology and Services industry)
June 1994 — January 2000 (5 years 8 months)
- Designed and managed the Papa John's International, Inc. corporate website that ranked #1 in categories of usefulness, visual appeal, and navigation in a January 1998 USA Today article
- Assisted in the translation from English to Spanish of the proprietary order entry software for the international expansion of Papa John's into Latin America
- Created documentation for a variety of technical processes and procedures
- Provided technical support and troubleshooting for hardware, software, and networking issues
MBA , Integrative MBA / Entrepreneurship , 2002 — 2004
BA , Economics, Spanish , 1996 — 2000
Selected for study in the inaugural Centre-in-Mexico program (Mérida, Yucatán, México)
entrepreneurship, business plans, aesthetics, information architecture, investing, travel, foreign language, centre college, costa rica, creative writing, creativity, cuba, entrepreneurship, europe, hidden gems, innovation, inventing words, kauai, kentucky, latinoamerica, learning, linguistics, louisville, marketing, mba, mexico, multimedia, munich, new ventures, photography, prague, praha, sae, startups, sxsw, tailgating, technology, vision, web, web design, wired, wireless, writing
World Hunger Relief Week, Social Media Club - Louisville, Forge Louisville, SXSW