Nicholas Herinckx

Nicholas Herinckx

CEO of Obility Consulting - B2B Online Marketing Consultant

Portland, Oregon (Portland, Oregon Area)
Marketing and Advertising

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Nicholas Herinckx's Overview

  • Marketing Assistant at Steve Valentine, local FranChoice consultant
  • Network Assistant at HMH
  • Account Intern at Milici Valenti Ng Pack

500+ connections


Nicholas Herinckx's Summary

Nick Herinckx is a published, tech-savvy CEO of Obility Consulting, a fast growing online marketing agency focused on helping B2B companies with long sales cycles drive pipeline, increase sales and track marketing's efforts to revenue.

Nick began his career in information technology as a database programmer, but quickly realized that online marketing had the combination of strategy, data and technology he was really passionate about. Nick's past IT experience combined with his passion for marketing allowed him to quickly understand complex technology businesses, easily interface with IT teams and quickly learn and adopt new marketing technologies. This led to his success partnering with high-tech B2B companies to grow their businesses, and eventually led to his growth into corporate leadership positions.

Nick joined Obility Consulting as CEO in 2012, helping build the company with his partner from 2 to over 10 employees with 500% revenue growth, all while maintaining high client satisfaction, retention and low employee turnover. Nick enjoys serving Obility's customers, partners and employees, which all help Nick live his core values of intellectual development, compassion and achievement.

Nick's articles and client case studies have been published in industry blogs and magazines including MarketingProfs, MarketingSherpa, SEOMoz, PPC Hero and Marketing Experiments. Nick has also spoken at industry events for the PPC Hero Conference, SEOMoz, Portland Business Journal and SEMPdx, and has also instructed a class on advanced Google Analytics for the Online Marketing Institute.

In his spare time, Nick volunteers for the Gonzaga Alumni Mentoring Program where he works with college seniors and recent graduates on improving their job search skills while also teaching them about the online marketing industry. He has been playing blues guitar since middle school and enjoys spending time with his lovely wife and family.

Nicholas Herinckx's Experience

Privately Held; 11-50 employees; Marketing and Advertising industry

May 2012Present (2 years 5 months) Portland, Oregon Area

Obility Consulting is an online marketing agency that focuses on helping B2B companies drive pipeline, increase sales and tie marketing's efforts to revenue, even over long sales cycles.

Since joining in 2012, Obility has experienced revenue growth of over 500% while maintaining a healthy net income, and has grown from 2 to over 10 team members. We've been able to do all of this because of a focus on client service, client experience and by tying our efforts to actual revenue delivered to our clients. This has led to industry-leading client retention and high referral rates.

Key achievements contributing to this success include:

Strategic Planning - Positioned Obility to specialize in serving the B2B market. Decided to focus client engagements on tracking revenue contribution (or opportunity amount) from Obility-managed campaigns, and we chose to work with clients where this is possible.

Operations Optimization - Built organizational chart and Obility departments, including the creation of written processes within each department. Established employee "Playbooks" for each position that reinforce Obility processes and role-specific KPIs. Implemented new technology to improve efficiency including a project management, resource management and time tracking system. Instituted regular client surveys and employee satisfaction surveys.

Leadership - Aligned team by feeding core values and leading corporate indicators into team member scorecards, which are reviewed and tracked monthly. Have maintained far below industry-average employee turnover and high job satisfaction, and established internal job-satisfaction surveys which feed into managers' scorecards.

Financial Discipline - Built cash-flow reporting and forecasting process and established our budget-planning process for all departments. Worked with CFO to establish necessary pricing requirements and executive dashboards.

Senior Account Executive

Anvil Media, Inc.

Privately Held; 11-50 employees; Marketing and Advertising industry

August 2011May 2012 (10 months) Portland, Oregon Area

Create, implement and manage end-to-end online marketing programs for global companies that increase brand awareness, generate leads/customers and grow revenue. To accomplish client goals, I manage an internal team of Account Coordinators and Account Executives and am responsible for training agency new hires.

I grow revenue at a high ROI by creating strategies for B2B companies that mesh both inbound marketing and outbound marketing tactics. This includes full analytics installation, pay-per-click marketing, search engine optimization, social media strategy, landing page optimization, content marketing recommendations and consulting on marketing automation installation, setup and maintenance.

I am regularly published in industry blogs and magazines including MarketingProfs, MarketingSherpa, Business2Community and Ion Interactive's blog. I also instructed a class on advanced Google Analytics for the Online Marketing Institute.

Sample client results:

- PPC: Utilized multivariate landing page testing to save Axway over $100,000 per year in media spend on their global PPC campaigns.

- Social Media: Created a Facebook ad campaign and fan page sweepstakes that grew TEKsystems' account from 6,643 fans to over 8,300 in one month, all from TEKsystems' target market.

- PPC Landing Page Testing: Designed, created and launched new PPC landing pages for TEKsystems, resulting in a return of $116,328 per year.

Account Executive

Anvil Media, Inc.

Privately Held; 11-50 employees; Marketing and Advertising industry

August 2009August 2011 (2 years 1 month) Portland, Oregon Area

Developed successful online marketing programs for B2B and B2C clients, managed ongoing implementation and grew client relationships. I drove positive ROI and increased client revenue through both local and global SEO, PPC, social media and affiliate marketing campaigns, and made sure efforts were properly reported through end-to-end website analytics installations.

Revamped Anvil's Inbound Link Audit & Plan and created Anvil's Landing Page Optimization service.

Sample of Client Results:
- SEO: 17% increase in non-branded (SEO) traffic for Borders year over year, 1st position ranking for "kids books" and 18,000% ROI.

- Global PPC: 201% increase in leads per month for Axway while decreasing the cost per lead by 30%.

- Affiliate Program Management: 34% increase in revenue year-over-year, 1,400% ROI and first $2 million month for Borders' affiliate program.

- Social Media: Launched Centerpointe Research Institute's new Facebook page, going from 0 Facebook "Likes" to 5,518 in 2 weeks, resulting in 2,303 new customer demo requests.

- PPC: After 2 months working with ClickSafety, ROI up 1,000%, cost per transaction down 47% and 75% increase in transactions, all while decreasing overall spend.

- Landing Page Testing: Increased landing page conversion rate by 100% for Yesmail while decreasing cost per conversion by 40%.

- SEO: Earned ColumbiaSoft top rankings for "document management software" and "document management system" in Google.

Account Coordinator

Anvil Media, Inc.

Privately Held; 11-50 employees; Marketing and Advertising industry

September 2008August 2009 (1 year) Portland, Oregon Area

Worked closely with clients and team members to implement unique, results driven Internet marketing campaigns. This included search engine optimization execution, pay-per-click (PPC) campaign execution and ROI tracking, social media campaign execution and Google Analytics installation.

Marketing Assistant

Steve Valentine, local FranChoice consultant

October 2006May 2008 (1 year 8 months)

Marketing, sales & new media. I built and executed a local marketing campaign to increase lead flow which included a Google Adwords Internet advertising campaign. I conceptualized and created a podcast and podcast website to increase referrals and effectively participated in FranChoice’s sales process by qualifying new leads and conducting initial phone calls.

Network Assistant


Privately Held; 51-200 employees; Marketing and Advertising industry

20052008 (3 years)

I assisted during summers and winter breaks with network administration, desktop support, video conferencing installation, printer/copier installation and general day-to-day software and hardware support.

Account Intern

Milici Valenti Ng Pack

Privately Held; 51-200 employees; Marketing and Advertising industry

May 2007August 2007 (4 months)

Worked on the Hawaiian Telcom and McDonald's account team in the role of an account coordinator. I led a pro-bono ad campaign for Sacred Heart Church that raised over $13,297 in 2 months, I assembled McDonald’s September 2007 Merchandising Guide and prepared two-year economic forecast for McDonald’s August 2007 planning meeting.

Nicholas Herinckx's Organizations

  • Vistage

    • February 2013 to Present

Nicholas Herinckx's Honors and Awards

  • Which Test Won Nominee

    Which Test Won
    • January 2013

    Landing page optimization work with clients nominated for 2013 best multivariate test.

Nicholas Herinckx's Certifications

  • Google Adwords Certification

    • Google
    • License 517422
  • Google Analytics Individual Qualification

    • Google
    • License 00712995
  • Microsoft AdCenter Certification

    • Microsoft
    • March 2012 to March 2013

Nicholas Herinckx's Skills & Expertise

  1. B2B Marketing
  2. Online Advertising
  3. Online Lead Generation
  4. SEO
  5. PPC
  6. Web Analytics
  7. Google Analytics
  8. Google Adwords
  9. LinkedIn
  10. Landing Page Optimization
  11. Conversion Optimization
  12. Client Service
  13. Link Building
  14. Mobile Marketing
  15. Mobile Advertising
  16. Marketing Automation
  17. Lead Management
  18. Lead Scoring
  19. Affiliate Marketing
  20. Web Marketing
  21. Analytics
  22. Social Media Marketing
  23. Online Marketing
  24. Client Services

View All (24) Skills View Fewer Skills

Nicholas Herinckx's Education

Gonzaga University - School of Business Administration

Business Administration, Marketing, Management Information Systems and Jazz


Graduated with honors: Cumulative 3.88 GPA (on a 4.0 scale) Magna Cum Laude

Activities and Societies: Beta Gamma Sigma, Jazz Big Band and Wind Ensemble, National Honor Society

Nicholas Herinckx's Publications

Nicholas Herinckx's Additional Information

Groups and Associations:

GAMP (Gonzaga Alumni Mentor Program)

Honors and Awards:

Anvil Media Employee of the Month (over 10 times in 3 years)
Certificate of Honor in Business Statistics (2007)
Eagle Scout (2001)

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