
Founder and CEO, Market Accelerator Ltd
Swindon, United Kingdom

Founder and CEO, Market Accelerator Ltd
Swindon, United Kingdom
Nick is the CEO and founder of Market Accelerator (htp://www.marketxl.co.uk), a leading UK IT marketing agency specialising in market strategy, resources development and campaign execution services to build our client's market presence and sales pipeline.
Prior to this, Nick was a co-founder and Sales and Marketing Director of Portico Software, a manufacturing intelligence software company, and has also enjoyed successful roles as Vice President of Mediasurface Plc and UK Marketing Director for Oracle, as well as other sales and marketing management roles for technology companies.
Nick is an experienced IT executive with a total of 20 years IT industry experience (16 of these in sales and marketing).
Nick's portfolio or skills include Strategic Marketing, Market Positioning and Strategy, Market Campaign development and execution, Marketing resources development, Competitive Analysis, Business Development and Start Ups.
(Privately Held; 1-10 employees; Information Technology and Services industry)
August 2001 — Present (8 years)
Nick is the CEO & founder of Market Accelerator, a leading UK IT marketing agency specialising in market strategy, resources development and campaign execution services to build our client's market presence and sales pipeline.
(Privately Held; 11-50 employees; Computer Software industry)
July 2001 — July 2003 (2 years 1 month)
Nick was the co-founder and sales and marketing director of Portico Software Ltd, a manufacturing intelligence software company.
(Public Company; 201-500 employees; Computer Software industry)
April 2000 — May 2001 (1 year 2 months)
Nick was the vice president of global marketing at Mediasurface plc - a rising British internet software company. Nick was responsible for marketing Mediasurface and its products and services world-wide, helping Mediasurface to win Emerging Company of the Year Award by European Technology Forum in April 2001.
(Public Company; 10,001 or more employees; ORCL; Computer Software industry)
August 1996 — April 2000 (3 years 9 months)
Nick was the Product Marketing Director for Oracle Corporation UK Ltd. where his responsibilities included developing marketing initiatives across the entire Oracle product portfolio. Nick spearheaded the highly successful launch of Oracle8, which went on to be win Best Integrated Marketing Campaign' by the Chartered Institute of Marketing in 1997.
(Public Company; 10,001 or more employees; SGI; Computer Hardware industry)
June 1995 — August 1996 (1 year 3 months)
Nick was a manager of the server sales & marketing team andwas responsible for building market for SGIs high-end servers.
Sales and marketing activities to build European server pipeline.
Building with partners and development of distributor channel
Working with SGI management and sales teams to focus business in Telco, Manufacturing, Retail, Finance, Pharmaceutical, Oil and Gas, Government.
(Public Company; 1001-5000 employees; SSA; Computer Software industry)
March 1994 — May 1995 (1 year 3 months)
SSA is an ERP application (BPCS) company. Nick reported to the European General Manager to build and close sales pipeline on Unix and NT.
Launch Unix and NT versions of BPCS in EMEA.
Build and execute marketing programmes to build Unix/NT sales funnel.
Build relationships with account teams to jointly progress opportunities.
Build relationship with corporate R&D and marketing.
Establish and manage relationships with key partners in EMEA
(Public Company; 10,001 or more employees; ORCL; Computer Software industry)
April 1990 — March 1994 (4 years)
(Public Company; 10,001 or more employees; Computer Hardware industry)
September 1987 — March 1990 (2 years 7 months)
Development of ALL-IN-1, an office automation product built on the DEC VAX.
Nick is a member of the Institute of Sales and Marketing Management and the Chartered Institute of Marketing.
Nick is a designated AECS (Accredited Expert in Sales Consulting) Sales Performance Consultant for consultative selling.
Other awards and honors include:
2001 `Emerging Company of the Year’ Award from European Technology Forum
1997 `Best Integrated Marketing Campaign’ by Chartered Institute of Marketing
1987 National Westminster Bank Award for student of the year
1981 Canoeing World Championship finalist
1979 - 1982 Member of Great Britain Canoe Squad