
Head of VNC UK and Products / Partnerships EMEA at VivaKi Nerve Center
London, United Kingdom

Head of VNC UK and Products / Partnerships EMEA at VivaKi Nerve Center
London, United Kingdom
Social Media, Search Engine Marketing, Search Engine Optimisation, Mobile Marketing, Media Strategy, Negotiation, Trading
(Marketing and Advertising industry)
March 2009 — Present (5 months)
Nick's role is in Publicis Groupe's VivaKi Nerve Center EMEA.
Nick heads up the VivaKi Nerve Center team in the UK overseeing Groupe wide offerings in SEO, Paid Search, email / lead generation and mobile (Phone Valley.)
Furthermore, for EMEA Nick is responsible for developing / implementing the VivaKi Nerve Center products across the Groupe:
- Building the Audience On Demand Exchange trading system for online display
- Developing VivaKi capabilities in Social Media
- Driving 'The Pool' collaborative research projects between VivaKi agency clients and prominent media owners
- Enhancing venture capital relationships through VivaKi Ventures
- Developing VivaKi dashboard and data interface solutions
- Co-ordinating VivaKi partnership activity with Google / Microsoft etc
(Online Media industry)
2006 — Present (3 years)
Blogging about media and advertising at www.nickburcher.com
(Marketing and Advertising industry)
October 2008 — February 2009 (5 months)
Nick's role is in Publicis Groupe's newly created VivaKi Nerve Center in London. The VivaKi Nerve Center is working with media owners and technology companies to build new digital tools and platforms for the Groupe media agencies - allowing marketers to more effectively distribute messages across the web, mobile and other emerging media.
Nick has an EMEA remit and will focus on developing social media offerings and display advertising technologies.
(Public Company; Marketing and Advertising industry)
April 2007 — December 2008 (1 year 9 months)
Responsible for managing 30+ people and sit on the management board of Zed Media. Run the Search (PPC and SEO) and Affiliate Marketing teams + work with mobile, UGC and social media.
Speaking engagements: Click 07, MTM Social Networking roundtable and IAB Web 2.0 workshop.
Winner: Telegraph Brand Pioneers creative solution competition
Winner: Metro 'Johnny Ball Reveals All' creative solution competition
Qualified 'Google Advertising Professional' (GAP exam passed July 2007)
Clients include BT, Toyota, L'Oreal, Lloyds TSB, Yahoo, Kelkoo, HP and Zurich.
(Public Company; Marketing and Advertising industry)
November 2005 — March 2007 (1 year 5 months)
(Public Company; Marketing and Advertising industry)
November 2003 — October 2005 (2 years)
(Public Company; 201-500 employees; Marketing and Advertising industry)
1997 — 2003 (6 years)
Winner Campaign Gold Award (2002) for launch of MG-TF.
BA Politics , 1992 — 1996