Nick Booker

Current

Vice Chairman at Coventry Heritage & Arts Trust
Trustee at British Postal Museum & Archive
Director at Attract Marketing Ltd

1 more...

Past

Consultant and project manager at Naseby Battlefield Project
Consultant at Enterprise Estonia - Estonian Tourist Board
Managing Consultant at North East Military Museum

Marketing Consultant at Roalco Ltd
Project Manager/Consultant at Staffordshire County Council - Shugborough Estate
Project Manager/Advisor at International Committee on Seafarers Welfare
Project Consultant and Manager at Institute of Consumer Science
Marketing Advisor/Consultant/Enabler at TM Logistics
Corporate Development Manager at Ash & Lacy plc
Group Commercial Development Manager at Whitecroft plc
Market Research Manager at Dunlop Tyres

see less...

8 more...

Education

Birmingham University

Recommended

8 people have recommended Nick

Connections

143 connections

Industry

Management Consulting

Websites

Nick Booker’s Summary

Nick Booker BCom FCIM, MTS is a specialist in strategic marketing, changing and building businesses and organisations. He is a director of the visitor attraction, tourism and leisure consultants Attract Marketing Ltd, and also BHA Consultants Ltd, who specialise in marketing and business development consultancy for the B2B sector. He has extensive business experience in a career covering business development, marketing strategy, market research, market planning, company appraisal and acquisition and developed his career working for such companies as Dunlop and Imperial Tobacco. He frequently plays a non executive and/or role mentoring role with client companies.

In addition to his consultancy and interim management activities Nick is also Vice Chairman of Coventry Heritage & Arts Trust and a trustee of the British Postal Museum & Archive, Past Chairman of the Birmingham & Coventry branch of the Chartered Institute of Marketing of which he is a Fellow and is member of the Tourism Society.

Nick Booker’s Specialties:

Strategic Planning and Business Development, Business Management Consultancy, Marketing Strategy, Market research, Business Modelling, Business Strategy, Competitor Analysis, Customer Surveys, Design and Corporate Identity, Marketing Communications including Public Relations, Telemarketing, Market Planning, Company Appraisal, Project Management, Accounts Literate, networking workshops, using networking for marketing and business development, developing visitor attractions

Nick Booker’s Experience

Consultant and project manager

Naseby Battlefield Project

(Museums and Institutions industry)

March 2008 — October 2008 (8 months)

Managed and co-wrote the feasibility study for a fully funded museum and visitor centre to meet the aspirations of the Naseby Project’s Trustees. The study examines all aspects of the project both at the macro and micro economic levels.

The vision of the Trustees of the Naseby Battlefield Project is that a Naseby Battlefield Visitor Centre and Museum will be an unrivalled information resource about the Battle of Naseby 1645, the English Civil War, the political and social history of the era, the rural environment in the 1600s and what life was like at the time. It will place the English Civil War in its proper context in the evolution of modern parliamentary democracy and by doing so put Naseby alongside Hastings, Bosworth and Culloden in contemporary thinking.
Consultant

Enterprise Estonia - Estonian Tourist Board

(Leisure, Travel & Tourism industry)

December 2007 — December 2007 (1 month)

Working with Consumetric the Tallin based consultants running workshops for Enterprise Estonia staff in the key elements of heritage tourism and planning
Managing Consultant

North East Military Museum

(Museums and Institutions industry)

June 2007 — November 2007 (6 months)

Managed the consultant team for the development of the collections and conservation management plan for the £2M re-development of the North East Military Museum
Marketing Consultant

Roalco Ltd

(Facilities Services industry)

November 2006 — July 2007 (9 months)

Marketing/business development role for building maintenance company working in the public sector, focussing on improving Pre Qualification Questionnaires and tendering for projects. Led to increased success rate on PQQs and tenders. Also pushed through ISO 9001 with appropriate consultant. Implemented major corporate identity launch. Organised public relations and press contact.
Project Manager/Consultant

Staffordshire County Council - Shugborough Estate

(Leisure, Travel & Tourism industry)

October 2006 — February 2007 (5 months)

Review of implementation of changes made to running of site since my marketing and change project of 2002. Visitors were up 17% and income up 43%. Attract invited back by SCC to review the development and changes since our earlier project. Implemented a stakeholder consultation and mystery shopping/research programme. Report and associated marketing plan with a detailed recommendations and costed communications programme, including a critical examination of visitor routing and car parking was presented to Shugborough management and the SCC Scrutiny Committee in early 2007 following which various strategic changes were made.
Project Manager/Advisor

International Committee on Seafarers Welfare

(Maritime industry)

January 2006 — September 2006 (9 months)

Advisor/project manager to the executive and trustees of the International Committee on Seafarers' Welfare on marketing, sponsorship and fundraising for the Sports of the Seven Seas seafarers fitness programme leading to a higher profile in the industry, the identification of funding sources and development of a funding stream.
Project Consultant and Manager

Institute of Consumer Science

(Food & Beverages industry)

March 2006 — August 2006 (6 months)

The Institute of Consumer Sciences set out to be the UK professional body representing consumer scientists and home economists but membership was declining. The ICSc commissioned a project to examine whether there was a need for the Institute, how the institute could meet that need and what resources would be required to meet that need. The research results underlined much of the anecdotal evidence. A series of options including "doing nothing", winding up, or a merger with another body was examined. It was recommended that the ICSc should be re-launched on the basis of a new membership proposition based on four pillars of excellence. These covered Knowledge, Training & Development, Personal Benefits and Career Opportunities underpinned by a revised administration and database package.

The outline business plan envisaged moving from a near £16,000 deficit in 2005 to a surplus by 2008.
Marketing Advisor/Consultant/Enabler

TM Logistics

(Logistics and Supply Chain industry)

January 1999 — 2005 (6 years )

Development of strategic marketing plans; running directors' strategic planning/mentoring workshops leading to a radical re-structuring of the business and development of three year personal and business plans; development of diversification plans; marketing plans and implementation for Worcester Truck Services/Iveco franchise
Corporate Development Manager

Ash & Lacy plc

(Mechanical or Industrial Engineering industry)

May 1988 — May 1991 (3 years 1 month)

Reported to the managing director; developed strategy, found and evaluated acquisitions leading to purchase and completion.

Established the Corporate Development role/defined an acquisition strategy
Negotiated purchase of an engineering company and others
Identified the opportunity for setting up of Ashfix Fasteners
Group Commercial Development Manager

Whitecroft plc

(Building Materials industry)

June 1985 — May 1988 (3 years )

Reported to the managing director. Responsible for the development of strategy and the provision of group marketing services. Initiated acquisition search and evaluation activity. Achievements included:

Re-organised new product development
Successful integration of three acquisitions and sold subsidiary
Developed corporate media relations and and corporate identity
Market Research Manager

Dunlop Tyres

(Automotive industry)

1978 — 1985 (7 years )

Responsible for all consumer and industrial marketing research for the Group
Preparation of annual management and strategic plans

Additional Information

Nick Booker’s Websites:

Nick Booker’s Interests:

new marketing ideas, new ways of promoting products and businesses, museums and visitor attractions, leisure, tourism, industrial archaeology, SME development, business development, marketing historic houses, tourism, audience development

Nick Booker’s Groups:

Fellow of the Chartered Institute of Marketing, Member of the Tourism Society, Eacademy

Travel, Tourism & Hospitality Group
eMarketing Association Network
$Wales: Connections and Friends of Wales\ Cyfeillon am Cymru$ Wales: Connections and Friends of Wales\ Cyfeillon am Cymru
Chartered Marketer
Birmingham Post
Museum & Art Galleries
Chartered Institute of Marketing members
Brochure Marketing
Fundraising Friends (650+)
Tourism Professionals
University of Birmingham Alumni and Friends
Architects, Engineers & Constructors Network (AEC)
Supply Chain Today: Continuous Improvement, Technology Innovation, Executive Jobs, Education 10,000+
The National B2B Centre Members Group
never2old
www.OnlyMarketingJobs.com - it pays to know people
On-Line Customer Surveys
Visitor Attractions Group
Webrecruit Transforming Recruitment Online
Brochure Marketing UK
Interim Management Jobs.net
Heritage Attractions