Nicholas Flood

Current

• Product Manager, whatcar.com at Haymarket Consumer Media

Past

• Online Publishing Manager at Haymarket Consumer Media
• Assistant Online Publishing Manager at Haymarket Consumer Media
• Online Publishing Executive at Haymarket Consumer Media

• Sales Executive at Haymarket Consumer Media

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1 more...

Education

• University of Wales, Bangor
• William Morris Academy

Recommended

9 people have recommended Nicholas

Connections

202 connections

Industry

Publishing

Websites

• My Company

Nicholas Flood’s Summary

- Launched several market leading websites in recruitment and consumer markets.
- Online publisher with strong experience in website analytics, product development and online brand management.
- Vast experience in account management and relationship building
- Experience managing 6 figure online marketing budgets across various channels.
- Extensive experience with custom and open source CMS systems inducing Joomla and Drupal.
- Detailed knowledge of trend analysis, business forecasting and managing multi million pound website budgets ensuring delivery of overall financial contribution.
- Cert IDM qualified in digital marketing techniques (Cert DigM ).

Nicholas Flood’s Specialties:

- Organic search engine marketing
- Search engine PPC marketing
- Social media marketing
- Account management and commercial negotiations
- Product & brand development
- Strong understanding and experienced use of website analytic programs including NedStat (SiteStat)and Omniture (Hitbox)
- Usability
- Accessibility

Nicholas Flood’s Experience

• Product Manager, whatcar.com

  Haymarket Consumer Media

  (Privately Held; Publishing industry)

  October 2009 — Present (2 months)

  - Entirely responsible for the development of a rolling 2 year digital product roadmap. This covers all aspects including conception, research, marketing and overall product success.
  
  - Responsible for all digital marketing strategies from the planning to execution stage. These strategies include tactical areas such as PPC, SEM, Email & offline.
  
  - Investigating and recommending innovative digital product ideas to various levels of the company.
  
  - Responsible for managing the What Car? brand online and across all social networking sites.
  
  - Tracking and analysing the competitor's digital products and marketing activity to improve whatcar.com's performance in key areas.
  
  - Helping identify up-coming trends and strategies in the digital space to improve commercial performance across display and classified products.
  
  - Responsible for bridging the gap between core business units and the technology team.
  
  - Management all digital suppliers and partner relationships.

• Online Publishing Manager

  Haymarket Consumer Media

  (Publishing industry)

  March 2008 — October 2009 (1 year 8 months)

  Online Publishing Manager across whatcar.com , autocar.co.uk and evecars.com

• Assistant Online Publishing Manager

  Haymarket Consumer Media

  (Publishing industry)

  August 2007 — March 2008 (8 months)

  Assistant Online Publishing Manager across whatcar.com , autocar.co.uk and evecars.com

• Online Publishing Executive

  Haymarket Consumer Media

  (Publishing industry)

  September 2006 — August 2007 (1 year )

  Online Publishing Executive across whatcar.com , autocar.co.uk and evecars.com

• Sales Executive

  Haymarket Consumer Media

  (Publishing industry)

  September 2005 — September 2006 (1 year 1 month)

  Sales Executive across What Car? and What Car? New Car Guide magazine.

Nicholas Flood’s Education

• University of Wales, Bangor

  Psychology (BSc) , 2002 — 2005

• William Morris Academy

  Psychology, Biology, IT, English Lit 2000 — 2003

Additional Information

Nicholas Flood’s Websites:

• My Company

Nicholas Flood’s Interests:

digital photography, online marketing, online communities, viral marketing, cooking, PPC, digital publishing, technology, apple, data strategy, reading, networking, SEO, psychology

Nicholas Flood’s Groups:

British Psychological Society

•    University of Wales - Bangor ALUMNI
•    Association of Online Publishers
•    The Institute of Direct Marketing (IDM)
•    Motoring Jobs

Nicholas Flood’s Honors:

IDM course - Certificate in digital marketing (Cert DigM)

Nicholas Flood’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch