Nick Cifuentes

Current

Senior Account Supervisor / Social Media Director at Overdrive Interactive
Social Media. Marketing. Web Development Consultant at Freelance

Past

Senior Online Editor at Pyramid Research
Managing Online Editor at WHDH-TV (NBC - Boston)
Staff Writer at Beacon Hill Times

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Education

Emerson College
Suffolk University

Recommended

5 people have recommended Nick

Connections

161 connections

Industry

Marketing and Advertising

Websites

Nick Cifuentes’s Summary

Social Media Director

· Experienced in social/new media outreach, practices and techniques. Have conducted successful campaigns and can create a comprehensive social media strategy

· Monitor new as well as existing trends in social media and apply that knowledge to client PR campaigns

· Attend new business presentations as well as meetings with existing clients as our expert in social media.

· Work with team members within the agency to ensure they are conversant in social/new media and are able to discuss it intelligently with clients.

· Partner with our senior staff to ensure every new/social media opportunity is being recognized.

Strategic Planning/Leadership/Business Development

· Proactive strategic thinking and delivering quarterly initiatives

· Market planning to proactively address a dynamically changing competitive marketplace

· Clinical understanding relevant to the client’s products

· Writing skills—strategic business/tactical plan organization and writing

· Presentation skills—one-on-one and group; ability to generate power point presentations

· Ability to turn current clients into growth accounts by ensuring proactive idea generation and selling those ideas on a regular basis

Effective Management of Internal Account Functions

· Providing leadership to the creative process by providing relevant strategic insight/input and client direction

· Evaluates the creative work to ensure it is on target, high quality, on time, and on budget

· Able to represent the client in internal meetings with a well-defined point of view and rationale

Media

· Demonstrate a clear understanding of client’s audiences (primary and secondary) and media options to best target

Project Management

· Properly direct the Project Management in managing traffic functions as it pertains to clients’ business—providing delivery dates, reviewing time lines and client status reports/action items

Nick Cifuentes’s Specialties:

Nick Cifuentes’s Experience

Senior Account Supervisor / Social Media Director

Overdrive Interactive

(Online Media industry)

November 2008 — Present (1 year 1 month)

Strategic Planning, Leadership, Business Development, Effective Management of Internal Account Functions, Online Media, Project Management, Social Media Strategist - Evangelist, Blog & New Media Coaching.
Social Media. Marketing. Web Development Consultant

Freelance

(Online Media industry)

July 2007 — Present (2 years 5 months)

• Freelance for Serena & Lily, BurlingtonBoatyard.com, Immigration Solutions, Change Innovations, DeFoe Associates, Boutique Tents, Neostead Inc., New England Golf Outfitters, Web Nation Video, VWI-Media, JotMe!, USMilitary.com, and a number of other projects.
• Lead product management, strategy; brand recognition
• Conversion marketing strategies & tactics for B2C, B2B

• Maintain all copywriting, editorial duties; Operate all online marketing efforts, including SEO, PPC, Search Engine Marketing, link-building, Direct-Mail, Newsletters, Affiliate Marketing, Press Release and White Paper publication, Webinars; Media-buyer, online sales management, social media marketing & consulting, including business blog creation and daily maintenance, blog SEO, social networking, podcasting, web video production & marketing, social bookmarking, and online reputation & brand management.

• Lead E-learning for Social Media Blogs, B2C, B2B, Corporate Training

• Lead web development & design
Senior Online Editor

Pyramid Research

(Privately Held; 51-200 employees; Online Media industry)

April 2007 — July 2007 (4 months)

• Editor-in-chief of current Web site, producing editorials, and repackaging information centered on business model research in the telecommunications industry. Assist with marketing budget, development
• Maintain blog contents and assists with email campaigns; experience with list development, analytics
• Write, edit, and create information for both Web portals and company newsletters
• Create, design, manage new extended Web site (www.telecoms360.com); featuring news, blogs, and Web 2.0
Managing Online Editor

WHDH-TV (NBC - Boston)

(Public Company; 201-500 employees; Writing and Editing industry)

April 2006 — May 2007 (1 year 2 months)

• Served as Managing Online Editor and producer of station’s website www.whdh.com, organizing and producing content with video, audio, graphics, creating special project web pages, and keeping content updated
• Conceptualized new web pages to increase and direct traffic to Web site
• Collaborated with advertising, external publics to create ads using Adobe products, assisted with online marketing efforts
• Hired as Web Development Consultant to strategize and implement innovative news delivery system
Staff Writer

Beacon Hill Times

(Privately Held; 11-50 employees; Writing and Editing industry)

June 2005 — April 2006 (11 months)

• Worked as Staff Writer and produced stories daily
• Assisted in editorial duties, and helped implement launch of second-area newspaper
• Handled numerous office duties, maintained website www.beaconhilltimes.com

Nick Cifuentes’s Education

Emerson College

Masters , Print and Multimedia Journalism, Online Marketing, Creative Writing , 2005 — 2006

www.jsons.org
Suffolk University

B.S. , Journalism/Creative Writing , 2004 — 2005

Activities and Societies:

Cross-Country, Marathons

Additional Information

Nick Cifuentes’s Websites:

Nick Cifuentes’s Interests:

Strategic Planning, Leadership, Business Development, Effective Management of Internal Account Functions, Online Media, Project Management, Social Media Strategist - Evangelist, Blog & New Media Coaching, marathon running, international travel, snowboarding, surfing, fishing, boating, creative writing, skiiing, biking, running, track & field, great conversation