Professional Art Director/Interactive Designer/Developer
Greater Los Angeles Area
- Current
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- ACCOUNT MANAGER/INTERACTIVE DESIGNER at 2008 - 2009 - APOLLO INTERACTIVE
- Art Director/Interactive Designer at Unita Design
- ART DIRECTOR, INTERACTIVE DESIGNER, MULTIMEDIA WEB DESIGNER/DEVELOPER at Estab. 2002 NICECAVE MEDIA DESIGN GROUP
- Past
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- SENIOR DESIGNER/ART DIRECTOR at 2006 - 2008 - VQ ORTHOCARE
- FREELANCE ART DIRECTOR/GRAPHIC DESIGNER at 2005 - 2006 - VIXIOM COMMUNICATIONS
- FREELANCE DESIGNER at 2005 - JMP
- FREELANCE DESIGNER/PHOTOGRAPHER at 2004 - 2005 - CALIFORNIA MARKET CENTER
- GRAPHIC DESIGNER/WEB DESIGNER/DEVELOPER, MARKETING CONSULTANT, SALES EXECUTIVE at APAX CORPORATION
- ART DIRECTOR'S ASSISTANT at harmonia mundi
- Education
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- California Institute of the Arts
- Art Center at night, Pasadena Otis College of Art
- California Institute of the Arts, Valencia
- Connections
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82
connections
- Industry
- Graphic Design
- Websites
Alexander Schroeder’s Summary
I have extensive experience in graphic design for print, interactive media, along-side motion graphics and animation. I have a bachelors degree from CalArts (BFA '02) focusing on branding, typography, interactive design and motion graphics. I have managed my own freelance design practice, managed my own design staff, worked with numerous industries and design agencies. I have merged my creative and communicative skills to develop an array of projects for the many outlets graphic design has to offer. I deliver concept-driven work combined with keen organization and research skills. My goal is to invent and create invigorating form and content for this generation and the next. I believe exceptional design is something "Classic". Something that will last forever in the most "nostalgic" sense. Something nice...
I am passionate about Business. My specialty has become brand identity. I have successfully built and packaged the image of companies from ground zero, up. I have intertwined this skill productively to suit each client's business model and strategy. I believe clear communication, vivid imagery and exceptional typography to be critical in delivering a powerful corporate brand.
I exemplify the ideal designer model. I'm capable of charismatically directing and enticing a creative group to package success. I also know how to work as a team player and grow with a fast paced business. I meet deadlines enabling a finessed product fusible to company, client, and consumer.
Alexander Schroeder’s Specialties:
ART DIRECTIOR, PRINT DESIGNER, MULTIMEDIA WEB DESIGNER/DEVELOPER, BROADCAST MOTION GRAPHICS DESIGNER, AND MARKETING CONSULTANT.
-Interactive XHTML/FLASH based Web Design. Interface design/development.
-Optimized animation and interactivity, GUI, e-commerce development, site development and programming.
-Broadcast identity and branding, story-boarding, film footage editing and animation for film/television/web production. Compositing. On-Air Brand strategy.
Alexander Schroeder’s Experience
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ACCOUNT MANAGER/INTERACTIVE DESIGNER
2008 - 2009 - APOLLO INTERACTIVE
(Graphic Design industry)
2008 — Present (1 year )
for Anchorblue.com. Managed client relations and produced in-house interactive solutions for client Marketing requests. Art direction, interface design, major site updates, product refreshes, mass e-blasts, Content Management System updates, database programming and flash animations. Developed marketing concepts, production schedules, project scopes, wireframes/site mapping, a company blog, PDA and iPhone mobile sites, processed analytics, quality assurance checking digital asset management, version control, and defined project requirements.
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Art Director/Interactive Designer
Unita Design
(Graphic Design industry)
March 2006 — Present (3 years 9 months)
Project Management, Flash/xhtml based Web Design/development. GUI Interface Design, Print collateral and motion graphics for an array of clients. Managed and mentored the Design team.
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ART DIRECTOR, INTERACTIVE DESIGNER, MULTIMEDIA WEB DESIGNER/DEVELOPER
Estab. 2002 NICECAVE MEDIA DESIGN GROUP
(Graphic Design industry)
2002 — Present (7 years )
Interactive HTML/FLASH based Web Design. Interface design/development.
Optimized animation and interactivity, e-commerce site development and programming.
-Broadcast identity and branding, story-boarding, DV footage editing and animation for film/television/web production. Compositing. On-Air Brand strategy. -
SENIOR DESIGNER/ART DIRECTOR
2006 - 2008 - VQ ORTHOCARE
(Graphic Design industry)
2006 — 2008 (2 years )
for a leading provider of Health Care solutions. Re-Branded corporate IDs' and and creatively brainstormed Marketing material for the companies product line(s). Updated and re-designed the company website. Managed and mentored the in-house Design team.
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FREELANCE ART DIRECTOR/GRAPHIC DESIGNER
2005 - 2006 - VIXIOM COMMUNICATIONS
(Graphic Design industry)
2005 — 2006 (1 year )
Project Management, Flash/xhtml based Web Design/development. GUI Interface Design, Print collateral and motion graphics for an array of clients. Managed and mentored the Design team.
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FREELANCE DESIGNER
2005 - JMP
(Graphic Design industry)
2005 — 2005 (less than a year)
Trade Show Graphics and Packaging designer for toy designs and prototypes.
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FREELANCE DESIGNER/PHOTOGRAPHER
2004 - 2005 - CALIFORNIA MARKET CENTER
(Graphic Design industry)
2004 — 2005 (1 year )
for a prominent LA Fashion label Heaven.
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GRAPHIC DESIGNER/WEB DESIGNER/DEVELOPER, MARKETING CONSULTANT, SALES EXECUTIVE
APAX CORPORATION
(Graphic Design industry)
2002 — 2005 (3 years )
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ART DIRECTOR'S ASSISTANT
harmonia mundi
(Privately Held; Music industry)
January 2000 — January 2001 (1 year 1 month)
Design of promotional material, advertisement, press releases, press kits, jackets, brochures, catalog design, web development and interoffice organization.
Alexander Schroeder’s Education
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California Institute of the Arts
1998 — 2002
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Art Center at night, Pasadena Otis College of Art
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California Institute of the Arts, Valencia
Bachelor of Fine Arts , Graphic Design Major
Additional Information
Alexander Schroeder’s Websites:
Alexander Schroeder’s Interests:
OBJECTIVE: PRINT/BROADCAST/INTERACTIVE/TYPOGRAPHIC From printed page to the screen. Corporate identity, brand strategy, advertisement, publication design, information design and communication design. Main focus on Interactive Media and Broadcast Motion Graphics. Strong development in typographic implementation. Digital typeface design. Digital Illustration 2D/3D. -Broadcast identity and branding, story-boarding, film footage editing and animation for film/television/web production. Compositing. On-Air Brand strategy. -Interactive HTML/FLASH based Web Design. Infrastructure development. Optimized animation and interactivity, e-commerce site development and programming.
Alexander Schroeder’s Groups:
AIGA
nicecave media design group
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CalArts Alumni Association -
AIGA | the professional association for design -
Flash Coders
Alexander Schroeder’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
