Integrated Digital Marketing Specialist. Website content management, design and marketing.
Greater Boston Area
- Current
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- Interactive Media Director at FirstTracks Marketing Group
- Past
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- Interactive Director at C.C. Stephens & Co.
- Owner at Nelson Design Studios
- Graphic & Web Site Manager at Mount Sunapee Resort
- Senior Graphic Designer & Creative Supervisor at Staff Development for Educators
- Education
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- Mercy College
- Keene State College
- Recommended
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16 people have recommended Matt - Connections
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123
connections
- Industry
- Internet
- Websites
Matt Nelson’s Summary
I am a dynamic marketing professional specializing in online delivery systems and business development. I excel in the organization, planning, design and implementation of efficient and successful dynamic website applications. I am an expert with the Joomla and Drupal open source content management platforms as they are the primary engines for the website applications that I sell, plan, design, code, manage and market.
I can help you and your organization work smarter, not harder. My database management experience will empower you to do more with your online marketing dollars by building smart easy to use website management tools and logical information organization. Once you have a website that is easy to market your services with (or if you already have one) I will also develop a multi-layered content marketing and PR campaign that will drive qualified and relevant traffic to your business.
All of these elements and skill add up to increased profits for your business through trackable and accountable marketing systems.
Matt Nelson’s Specialties:
Database planning and management, Content Management System planning and implementation, Web Site Design, Marketing Strategy, e-mail campaign strategy, design and management, Information Architecture Planning, Search Engine Marketing, Search Engine Optimization, Expert CSS and HTML programmer
Programs & Technology: Dreamweaver, Fireworks, Flash, Photoshop, Illustrator, InDesign, Quark, Word, Excel, Powerpoint, HTML, CSS
Matt Nelson’s Experience
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Interactive Media Director
FirstTracks Marketing Group
(Privately Held; Marketing and Advertising industry)
September 2009 — Present (3 months)
online design, marketing, data planning, and social media expert. I work in a business development capacity for FirstTracks Marketing as well as executing and implementing all digital delivered projects that come though our organization.
In need of a full content management system for your new website? I can help you design a feature package that meets the need of both your internal and external customers?
Need to figure out new ways to leverage social media outlets to help bring more relevant traffic to your website? Looking to raise awareness for your products and services in new markets online? I can develop a content strategy and system plan to make those goals a reality. -
Interactive Director
C.C. Stephens & Co.
(Marketing and Advertising industry)
June 2007 — September 2009 (2 years 4 months)
My role at CC Stephens as Interactive DIrector requires me to wear a lot of "hats" our team is lean and mean and at the moment I am heading up the growth and development of all CC Stephens new web-based business.
I am responsible for building a social network presence for our organization, foster relationships with potential new clients, make myself available for speaking and communication events to present our company offerings, and I also plan, design and manage all of the website projects that we land. This also includes all strategy, design, planning, and proposal aspects of the process.
In my time at CC Stephens I have elevated the quality and in-depth level of website project that that CC Stephens can now offer to their clients. I manage the planning of database powered full content management websites that help our clients do more with their customer information and create more customized browsing experiences through direct and interactive marketing. -
Owner
Nelson Design Studios
(Marketing and Advertising industry)
January 2002 — February 2009 (7 years 2 months)
As a freelance designer and marketing consultant I have been providing graphic and web design services, as well as marketing planning to small businesses in NH and MA for 4 years. My freelance endeavors have provided me the opportunity to work with a number of different industries and markets such as: business-to-business seminars, restaurants, insurance, real estate, and education. Every project and client is unique in their needs and it is my job to make sure I meet those needs and achieve the client’s goals in the most profitable way possible. My clients trust me to work with them, know their unique needs, understand their budget constraints, and deliver the highest quality marketing at an affordable price.
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Graphic & Web Site Manager
Mount Sunapee Resort
(Privately Held; 201-500 employees; Hospitality industry)
June 2006 — June 2007 (1 year 1 month)
I was responsible for the management, planning, design, and implementation of all communication pieces that Mount Sunapee used. I designed all manner of print communications, from coupons to posters, postcards and direct mail campaigns. I also managed our vendors for list provision, printing, outsources creative, and some web and database programming.
I was the manager, designer, and programmer of Mount Sunapee’s web site and email communications. I also managed the structure and strategy for Mount Sunapee's databases. The database solution I planned was designed to make it easier, more efficient and limit the amount of human error when entering the data. The database was also created to give me the ability to easily run exports of new email addresses to continue to grow our email universe. During my time with Mount Sunapee I increased their email list universe from 1,000 members to 15,000 members in a four-month period. -
Senior Graphic Designer & Creative Supervisor
Staff Development for Educators
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2001 — June 2006 (5 years 6 months)
As the Creative Supervisor for SDE I was responsible for the design and execution of all direct mail, e-mail, and online marketing design efforts for SDE. I had three designers working with me, and was responsible for managing their efforts on their various projects as well as maintaining my own work flow as well. My official role as Creative Supervisor was taken on at the tail end of my time with SDE. Before being put into my supervisor's role I was working in a mentor capacity for the other members of the design team at SDE.
In this role I was the chief source for help with current design production and development of all new creative marketing pieces both printed and digital. I was the driving force behind the re-development of SDE's web site communications, and the sole designer to work on all their email campaign designs, some elements and styles of which they are still using in their marketing communications to this day.
Matt Nelson’s Education
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Mercy College
Masters , Direct and Interactive Marketing , 2005 — 2007
*Graduated with Distinction
*GPA: 4.0 -
Keene State College
BA , Graphic Design & Communications , 1997 — 2001
- Activities and Societies:
- Snowboarding Club, Golf Club
Additional Information
Matt Nelson’s Websites:
Matt Nelson’s Interests:
Direct Marketing, Interactive Marketing, Web Site Development, Database Integration, Application Development, Social Media Marketing, Snowboarding, Wakeboarding, Golf,
Matt Nelson’s Groups:
NEAUG - New England Adobe Users Group
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Inbound Marketers - For Marketing Professionals -
eMarketing Association Network -
Freelancers.net Forum -
Web Analytics Professionals (+5000 web analytics members) Join now! -
Mercy College (NY) Direct and Interactive Marketing Alumni -
Adobe Dreamweaver Group -
Direct Response Mercenaries -
Vermont New Hampshire Direct Marketing Group -
PPC Pro People -
Web Development for Advertising Agencies -
Business NH Magazine
Matt Nelson’s Honors:
Awarded the DMIX scholarship for upcoming leaders in Direct Marketing in September 2006.
Included in a special article in Advertising Age Magazine titled "The Top 40 Under 40" in the July 2007 issue of the magazine. The article was about the top 40 up and coming marketers in the industry under 40 years old.
Matt Nelson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
