
User Experience Strategist
San Francisco Bay Area

User Experience Strategist
San Francisco Bay Area
I promote the user-customer point of view.
My career spans management, marketing, research, training, and engineering roles with information technology industry, government, higher education, arts, and non-profit organizations.
I currently specialize in customer and user research that inform product development, with recent engagements in information technology, health and healthcare and higher education industries.
And, I create artifacts of lasting value. Ask me about them.
* Creative uses of evaluation methods in the laboratory and the world
* Strategic product design consulting
* Usability engineering
* Branding and identity
* Qualitative (ethnographic) research
* Disability access, especially for deaf and hearing groups
* Technologies for learning and teaching, multimedia, distance learning
* Multilingual strategies, cross-cultural consulting
(Non-Profit; 51-200 employees; Computer Software industry)
July 2008 — Present (1 year 1 month)
A long-time member of the ACM's Special Interest Group on Computer Human Interaction, I have been elected to serve as Chair for the 2008-09 term.
(Privately Held; 1-10 employees; Computer Software industry)
September 2007 — Present (1 year 11 months)
Design usable products and effective services.
Collect and distill volumes of data - interviewing, observations, surveys, card sorting, structured laboratory evaluation or other interactions with users and customers - into successful product designs and business strategies.
Motivate cross-functional teams to identify goals, and work together to achieve them. Stimulate customers to express ideas that influence product ideation, requirements definition, and prioritization of features, by using playful methods.
Translate complex technical information for general audiences. Create targeted briefings or training for specialist groups:
* Quality and process in product development (Voice of the Customer)
* Product ideation (Innovation Games®)
* Professional skills development for sign language interpreters
(Information Technology and Services industry)
June 2008 — February 2009 (9 months)
Volume 8.1 of User Experience (UX) magazine focuses on older adults - the growing proportion of the population over (say) age 50. Articles in this issue characterize this population by its capabilities and limitations, address techniques in Web 2.0 and field research, consider design of facilities for residents with dementia, and offer analysis of navigation in physical and information spaces for all ages.
http://www.usabilityprofessionals.org/upa_publications/user_experience/past_issues/2009-1.html
[Currently full articles are available only to subscribers/members of UPA. Contact me directly if you'd like the full text and are not yet a UPA member.]
(Privately Held; 11-50 employees; Information Technology and Services industry)
November 2005 — July 2007 (1 year 9 months)
Using my experience (as above and below) for
* Opening opportunities to hear customer desires and requests
* Clarifying user needs and requirements
* Developing designs that respond to those desire, needs, requests and requirements
* Assuring the usability of designs for clients' websites
(Public Company; 10,001 or more employees; SUNW; Computer Software industry)
February 2003 — July 2004 (1 year 6 months)
Evangelized user centered design process and data driven decision making for Sun's software products. Created a scorecard for evaluating when and how well milestones in the product lifecycle process were met.
Innovated within the structure of the 7+ year tradition of the internal seminar focused on Human Interface Technologies. Experimented with distance collaboration tools and webcasting using Sun's technology to benefit those present by phone, as well as those remote in time.
(Public Company; 10,001 or more employees; SUNW; Information Technology and Services industry)
December 2000 — January 2003 (2 years 2 months)
Engineering manager for geographically distributed team of human-computer interaction engineers and visual designers working on desktop and operating system products.
We conducted the first large scale usability test of an open source project (GNOME desktop on Solaris) prior to its release as a Sun product.
(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)
October 1996 — December 2000 (4 years 3 months)
Chief executive officer of a small non-profit ($400K annual budget): focused on higher education efforts to improve teaching and learning through the use of new media technologies and methods.
• Grew membership from 75 universities to over 100.
• Extended organization to new activities (technical assistance, distance learning broadcasts) to share our collective expertise more widely.
• Stimulated deep and broad discussions of technology, tools, and techniques through live presentations, written work, video-teleconferencing.
(Public Company; 5001-10,000 employees; AAPL; Computer Software industry)
June 1993 — March 1996 (2 years 10 months)
Program Manager for Newton OS licensees, assuring consistent access to new engineering tools, builds, technical documentation and system updates.
System Software project manager for fonts for MacOS8.5
(Public Company; 10,001 or more employees; IBM; Computer Hardware industry)
March 1985 — July 1992 (7 years 5 months)
Held positions in marketing (as peer to decision makers in higher education institutions), applied research (as assistant to Director of US Scientific Centers), and Research Division (with User Interface Institute).
Won awards (internal and external) for multimedia applications built out of our own authoring tool, from video footage our team shot of key contributors to IBM's research history from the 1960's.
M.A., Ph.D. , Linguistics, Psychology, , 1970 — 1973
Innovation Games; Building Customers for Life; Observing Users in Corporate Settings; Change Acceptance Planning; Managing Technical Professionals; Visual Anthropology; Using Storyboards to Prototype Software; Fundraising for Non-profits; Film Techniques in Software
A.B. with honors , Linguistics
Honors thesis: Family Folklore, "Zinzendorf"
travel, food (cooking, eating, farmers markets), photography, performing arts Needlepoint: 1st place, in category "Thank Goodness It's Finished", San Mateo County Fair (2004) Photography: 2nd place, in category "Fair Theme", San Mateo County Fair (2002)
ACM SIGCHI member, CHI conference committee (1998, 2001, 2004)
ACM BayCHI (local chapter) member (1991-present)
DUX 2005 Program Committee (www.dux2005.org)
Usability Professionals Association
Registry of Interpreters for the Deaf; Conference of Interpreter Trainers, Graceworks, DIVcamp, LSA, San Francisco Superconnectors, sex::tech
NY Festivals Finalist in Interactive Design category and IBM Group Technical Award for "John Cocke: A Retrospective by Friends" (an Interactive Scrapbook) (1991)
[undergraduate degree granted with honors]