William Higham

Current

• Founder at Next Big Thing

Past

• Founder at WHM
• Marketing Manager at Polydor
• Senior Product Manager at Virgin Records

• Senior Press Officer at Sony Music

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Education

• London Westfield College

Recommended

4 people have recommended William

Connections

194 connections

Industry

Management Consulting

Websites

• My Website

William Higham’s Summary

William Higham is one of Britain’s leading consumer trend authorities, and the owner of consumer trends consultancy The Next Big Thing.

An acknowledged expert in interpreting research and a skilled predictor of consumer change, he regularly consults for brands and agencies alike. He researches and writes leading edge trend reports, runs focus groups and in-house workshops, and co-ordinates quantitative field and online research. He is also a popular media source for information on consumer trends.

He has worked with a range of clients: brands from BSkyB and BBC, to Barclays and Budweiser; and agencies from Mindshare to Mediacom.

His guide to trend forecasting 'The Next Big Thing' (Kogan Page, 2009) is published on September 25th.

William Higham’s Specialties:

Trend forecasting. Qualitative and quantitative primary research. Leisure, media, technological, financial and age-related behaviour patterns. Media opinion. Public speaking. Journalism.

William Higham’s Experience

• Founder

  Next Big Thing

  (Management Consulting industry)

  2001 — Present (8 years )

  Next Big Thing provides early warning of future market trends. We use consumer research and systematic analysis of change patterns and cultural dynamics, to help clients identify and target new consumer markets. Our tailored trend interpretation provides actionable, innovative business solutions for today – and tomorrow.
  
  We run primary (qualitative and quantitative) and secondary (trend reports) research campaigns across a range of industries and demographics.
  
  Brand clients range from BskyB and BBC to Barclays and Budweiser; agency clients from Mindshare to Mediacom.

• Founder

  WHM

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  1999 — 2001 (2 years )

  Marketing and research consultancy, working with clients from Universal Music and Levis to British Telecom

• Marketing Manager

  Polydor

  (Privately Held; 51-200 employees; Music industry)

  1995 — 1999 (4 years )

• Senior Product Manager

  Virgin Records

  (Public Company; 51-200 employees; Music industry)

  1991 — 1995 (4 years )

• Senior Press Officer

  Sony Music

  (Public Company; 201-500 employees; Music industry)

  1988 — 1991 (3 years )

Additional Information

William Higham’s Websites:

• My Website

William Higham’s Interests:

sociology, marketing, politics, cultural studies, media studies, music, film

William Higham’s Contact Settings

Interested In:

• expertise requests
• business deals
• getting back in touch