Melissa Ward

Current

• Public Relations Chair at Rotary District 7190
• Managing Partner- Web Site Developer, Internet Marketing / Speaker & Trainer at NewWard Development, LLC

Past

• IT Specialist at Ayco Corp
• IT Analyst at Continental Grain

Education

• State University of New York at Albany
• Pace University

Recommended

32 people have recommended Melissa

Connections

384 connections

Industry

Internet

Melissa Ward’s Summary

Is your web site helping you?

In today’s world developing a web site can seem a daunting task. Most people have a lot of questions... I’ve got your answers….

At NewWard Development, LLC™ our goal is to make that seemingly insurmountable pile of tasks in to a smooth, pleasant experience.

We design custom web sites and develop applications and databases from scratch. We can also customize Wordpress, Joomla and Mambo for blogs and CMS sites.

My job at the initial meeting is to discover who the client wants to talk to and what they want to say. Sometimes, I have to help clients sort through that.

After that initial assessment, I come up with a task list and a proposal. It’s not really about designing a web site; it’s about getting a message out. The goal is to create an emotional response in the person who visits your web site. The marketing and design pieces are handled by me. Bob takes all the application development and database work (although he does come up with some pretty funky marketing ideas).

I am known as a subject matter expert in the field of Social Media Marketing. I train businesses how to use Social Media Sites (Facebook, Linkedin, Twitter, YouTube, etc), to get into the “conversation” with the right audiance. I also create and implement Social Media Marketing Strategies for my clients. I can often be found at the front of a room giving a presentation or hands on training session in one of many areas of Social Media Marketing. I love talking about Social Media Marketing; my presentations are enthusiastic and informative – loaded with successful philosophies and facts (and fun). I see Social Media Marketing as a melding of the art and science of Marketing.

At NewWard Development, LLC™ it is our job to Make Your Website Your Best Employee.

Take a peek at www.Renttropolis.com (our online Property Management System)

Melissa Ward’s Specialties:

Web Site Design, Internet Marketing, Social Media Marketing, SEO, PPC Campaign Creation, Graphic Design , Web Customer Service Analyst, Web site ROI analyst.

Melissa Ward’s Experience

• Public Relations Chair

  Rotary District 7190

  (Philanthropy industry)

  May 2008 — Present (1 year 7 months)

  Volunteer
  
  Create / Manage Social Networking site that serves the district membership - www.district7190.ning.com
  
  Issue pre and post event press releases.
  
  Ensure the hundreds of stories that our Rotary Members have to share get heard through traditional news channels and through the use of social networking sites.

• Managing Partner- Web Site Developer, Internet Marketing / Speaker & Trainer

  NewWard Development, LLC

  (Internet industry)

  January 2000 — Present (9 years 11 months)

  Managing Partner of NewWard Development, LLC™
  
  Client Relations:
  1) Listen 2) Assess 3) Plan 4) Implement.
  
  Graphic Design
  Internet Marketing
  Pay Per Click Campaigns
  Social Media Marketing Campaigns
  Custom Facebook Fan Pages
  Social Networking Profile Reviews
  
  Speaker / Trainer: Keynote speaker and hands on trainer of Social Networking. Social Networking is a mystery to many business owners and Melissa helps them to grasp the concepts of marketing themselves online and getting into the conversation about their business.

• IT Specialist

  Ayco Corp

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  January 1990 — February 1991 (1 year 2 months)

  Creation of Marketing system to track leads & sales.
  Trained staff in all company wide applications.
  Designed customized marketing campaigns used for corporate presentations.
  Graphic design of benefits packages for each client.

• IT Analyst

  Continental Grain

  (Public Company; 201-500 employees; Computer Software industry)

  September 1987 — September 1989 (2 years 1 month)

  Designed applications to track individual commodity trader's p&l
  Designed forcasting models for trading commodity futures.
  Planed, designed and Implemented standardized shipping, trading and purchasing applications company wide (internationally).

Melissa Ward’s Education

• State University of New York at Albany

  MBA , IS , 1990 — 1992

• Pace University

  BS , Computer Science , 1983 — 1987

Additional Information

Melissa Ward’s Interests:

technology, internet, snowmobiling, motor-sports, marketing, public speaking, business development, web / internet training

Melissa Ward’s Groups:

Better Business Bureau
Chamber of Southern Saratoga County,
Albany-Colonie Chamber of Commerce,
Saratoga County Chamber,
Rotary International - Twin Bridges Rotary Club,
Country Trailblazers, Inc.,
Tech Valley Business and Womans Association (BPW),
E-Womens Network,
BRNG,TVNG

•    eOffice
•    Pace University Alumni,Faculty, Staff and Students
•    A Solo Business - Solopreneurs And Business Owners
•    eMarketing Association Network
•    IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Media Summit New York
•    Social Media Marketing
•    Albany, NY Professionals
•    Saratoga County Chamber Members
•    Official Rotary International Group
•    The Chamber of Southern Saratoga County
•    Albany-Colonie Regional Chamber of Commerce
•    Social Media Marketing Mavens
•    Tech Valley Networking Group
•    Coffee News of the Capital Region Fan Club
•    Chamber of Southern Saratoga County Marketing Committee
•    Malta Business and Professional Association
•    Albany, NY Advertising/Marketing//PR Professionals
•    Linked Local Capital Region: Clifton Park - Albany, NY
•    Upstate New York's Web Professionals
•    Monarch Professional Speakers Group

Melissa Ward’s Honors:

2008 Business of the Year Nominee, Chamber of Southern Saratoga County
Southern Star - Chamber of Southern Saratoga County Volunteer of the year 2004
PR Chairman of Rotary District 7190

Melissa Ward’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch