Andrew Redfern

Current

Director at Hit Search

Past

Director of Innovation at Latitude
SEO Manager at Latitude
Online Marketing Manager at FemaleFirst.co.uk

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Recommended

10 people have recommended Andrew

Connections

262 connections

Industry

Marketing and Advertising

Websites

Andrew Redfern’s Summary

Monetizing new concepts by enhancing profitability of existing services through continuous innovations and efficiency.

Specialising in driving actual business to your online property.

Andrew Redfern’s Specialties:

Been working in the natural search (search engine optimisation SEO) arena for over seven years; untold wealth of information of traffic driving strategies, conversion techniques and brand protection.

Andrew Redfern’s Experience

Director

Hit Search

(Privately Held; Marketing and Advertising industry)

October 2007 — Present (1 year 10 months)

Specialist in SEO and PPC
Director of Innovation

Latitude

(Privately Held; 51-200 employees; Online Media industry)

August 2006 — January 2007 (6 months)

My role as Latitude's Director of Innovation was to Define, Design and Implement bleeding edge technologies from Google, Yahoo and MSN into Latitude's strategy.

This Involved
* Board buy-in and investment into service based on Dragon’s Den process.
* Monetising new concepts
* Managing IT staff within tight timelines and within budget
SEO Manager

Latitude

(Privately Held; 51-200 employees; Online Media industry)

March 2005 — June 2006 (1 year 4 months)

1) Designed and implemented a Search Engine Optimization department
2) Built a team of 10 SEO employees before handing over to a new reporting Director
Online Marketing Manager

FemaleFirst.co.uk

(Privately Held; 1-10 employees; Marketing and Advertising industry)

January 2003 — April 2005 (2 years 4 months)

** Within 2 years was the largest women’s interest website in the UK with over three million users visiting each month

** All website monetization traffic was driven via natural search and with no significant advertising budget

** Built successful relationships with internet ad network company ValueClick

** 100% increase in profit in year 2 driven from free website traffic

** Built in-house affiliate software package

** Marketed affiliate campaign and PPC for the companies Lingerie products which represented 25%
of the company profits in year 2.

** Website valued at c£2m at December 2005

** Built a team of 6 to manage the content and monetization of content on the website.