Bob Erwin

Current

• Search Marketing Manager at NewInk Marketing Services

Past

• Partner Marketing Manager at Foundry Networks
• Partner Marketing Manager at RedCreek Communications
• Marketing Communications at Digital Link

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Education

• Golden Gate University
• California State University-Fresno

Recommended

4 people have recommended Bob

Connections

36 connections

Industry

Internet

Websites

• My Company
• My Blog
• My RSS feed

Bob Erwin’s Summary

NewInk Marketing Services is a full service Internet marketing and web development company that can help companies’ better service existing customers, and find new customers through the Internet.

We can help companies with an existing Internet presence through traffic development programs and web site optimization services that drive new prospects to a site. Internet programs can also service companies' existing customers through online programs that provide them a more satisfying company experience.

For companies that have no Internet presence, we can help develop a fully integrated web program. We work hand-in-hand with the client from concept to a final web presence with a fully integrated Internet marketing program.

NewInk Marketing is led by Bob Erwin, a veteran of 20 years in high tech marketing. The company was formed in 2002 to help companies leverage the Internet for the many advantages and cost savings it has to offer.

Our name “NewInk” stands for the new ink of the digital age, digital communication and commerce, which is the primary focus of our business.

Bob Erwin’s Specialties:

Internet Marketing Services, Email Marketing, Search Engine Optimization, SEO, Search Engine Marketing, SEM, Web Design, Local Internet Marketing, Local Internet Marketing, Local Marketing, Local Internet Advertising, Local Advertising, Local Search, Local, Market, Small Business

Bob Erwin’s Experience

• Search Marketing Manager

  NewInk Marketing Services

  (Privately Held; Internet industry)

  January 2002 — Present (6 years 7 months)

  Assist clients in developing web sites and Internet marketing programs with a focus on high traffic and high conversion rates. Activities include:
  
  * Produce web sites which includes graphic design of site for usability/conversion with development in XHTML/CSS
  * Develop pay-per-click search marketing programs (keyword development, ad and landing page production, program management)
  * Create keyword, persona focused web site content
  * Develop search engine optimization programs for top organic ranking in Google, Yahoo and others
  * Generate keyword research, link building programs
  * Produce email marketing programs
  * Utilize web analytics services (Google Analytics, ClickTracks, Omniture)

• Partner Marketing Manager

  Foundry Networks

  (Public Company; 501-1000 employees; FDRY; Computer Networking industry)

  August 1999 — January 2002 (2 years 6 months)

  Was responsible for the development and coordination of global partner communication and lead generation programs to increase awareness, knowledge and sales of networking solutions.

• Partner Marketing Manager

  RedCreek Communications

  (Privately Held; Computer & Network Security industry)

  1996 — 1999 (3 years)

  Responsible for the implementation of partner programs, launches and promotions designed to gain mind share and market share for RedCreek products and solutions.

• Marketing Communications

  Digital Link

  (Internet industry)

  1989 — 1996 (7 years)

Bob Erwin’s Education

• Golden Gate University

  MBA, Marketing, 1994 — 1996

• California State University-Fresno

  BS, Business Administration, 1978 — 1982

Additional Information

Bob Erwin’s Websites:

• My Company
• My Blog
• My RSS feed

Bob Erwin’s Interests:

Internet Marketing Services, Email Marketing, Search Engine Optimization, SEO, Search Engine Marketing, SEM, Web Design, Local Internet Marketing, Local Internet Marketing, Local Marketing, Local Internet Advertising, Local Advertising, Local Search, Local, Market, Small Business, PDAs, mobile Internet

Bob Erwin’s Groups:

Silicon Valley Chamber of Commerce
Silicon Valley Web Guild

•    Web Analytics Demystified member
•    LinkedSEO member

Bob Erwin’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch