Marla Newborn

Current

• Head of Programming Acquisitions at Fangoria Online at Fangoria Entertainment
• content, ad sales, everything else at Fangoria Magazine
• Online, Film & TV Production / Production Management, Programming Exec, Aromatherapist Owner at Newborn Essentials Inc.

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Past

• Film Distribution Consultant at First Independent Pictures
• VP Program Scheduling, Acquisitions and Operations at NBC Universal - USA Network
• Vice President Programming Operations at USA Networks - Sci Fi Channel

• Director Entertainmnet Production at Sci Fi Channel - USA Network - Trio
• Manager Entertainment Production at USA Networks
• Manager, Entertainmnet Production at USA Network - Sci Fi Channel
• Art Administrator at William Douglas McAdamas

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4 more...

Education

• Florida State University

Recommended

9 people have recommended Marla

Connections

109 connections

Industry

Broadcast Media

Websites

• Newborn Essentials Inc

Marla Newborn’s Summary

Executive manager with demonstrated skills supervising staff, leading project management and administrating multi-million dollar budgets. Superior multitasking skills overseeing award winning creative staff, negotiating with vendors to reduce costs, creating presentations, and motivating teams. Hands on involvement launching start up TV and web based channels including the online Fangoria TV, Sci Fi Channel- both in the U.S. and Europe, USA Network in Latin America, and Trio Channel on U.S. Cable systems. Administrative Executive with fluency in MS Word, Excel, PowerPoint, Quick Books, IE, Outlook, and proprietary systems. Top level, solution-oriented project manager with track record of professional promotions from Coordinator to Vice President. Able to build trusting and cooperative relationships with team members, outside vendors and staff at all levels within an organization.

Marla Newborn’s Specialties:

*excellent writer
* outstanding ability to manage people. The belief that it is a manger's job to develop employees as well as direct them.
*Expert ability to launch new entertainment channels; set up infrastructure & prepare the final product for output on TV, Online, or Mobile Channels
*Word, Excel, PowerPoint, Safari, Mozzilla, IE, Outlook, Quickbooks, Dreamweaver, proprietary systerms,
*responsible, reliable, dedicated, loyal, team member with can-do attitude.

Marla Newborn’s Experience

• Head of Programming Acquisitions at Fangoria Online

  Fangoria Entertainment

  (Entertainment industry)

  January 2006 — Present (3 years 7 months)

  Executive in charge of programming for Fangoria Online. Created a dynamic schedule of streaming horror video including movies, original programs, documentaries, trailers, short form fillers, promos and IDs. Initiated systems and set up the acquisitions department; keeper of all written material on each program: descriptions, movie logs, running times, distributor contracts, categories, DVD library and programming documents. Screened the movies, created the schedule, acquired the programs, made the schedule changes. Supervised and trained staff on program screening system and evaluation reports. Established the Standards and Practices.Developed and built relationships with independent filmmakers in order to negotiate and close non conventional deals. Cross promoted the Fangoria brand using the established magazine, the weekly Fangoria Sirius Radio show, and the fangoria website. Copy Writer and column writer for fangoria.com.

• content, ad sales, everything else

  Fangoria Magazine

  (Entertainment industry)

  January 2006 — Present (3 years 7 months)

• Online, Film & TV Production / Production Management, Programming Exec, Aromatherapist Owner

  Newborn Essentials Inc.

  (Broadcast Media industry)

  January 1999 — Present (10 years 7 months)

  *Over 15 years of Production and Administrative experience in TV and New Media.
  -Specialist in launching TV and online channels including Sci Fi (1992) Sci Fi Europe (1995); USA Latin America (1995), Trio (2000), and Online horror network, FangoriaTV (2007).
  Production management skills in budgeting and program prep, managing staff, problem-solving with ability to quickly see the solutions while overseeing projects from inception through completion.
  -Owner of NewBorn Essentials Aromatherapy. Certified aromatherapist. Able to juggle and work both the entertainment business and the essential oil business together since 1999.
  -Film Distribution Acquisition Consultant at Tribeca Film Festival 2008
  -Writer for everything from brochures to resumes to press releases.
  
  Clients include Fabula Skincare and Wellness, Jadah Carroll LLC, The Documentary film company "D-Word Productions", Zamen International, EarWorm Media (for Mobile Content), Tatoot Graffiti Art, and Fangoria Magazine.

• Film Distribution Consultant

  First Independent Pictures

  (Privately Held; 1-10 employees; Motion Pictures and Film industry)

  September 2005 — December 2005 (4 months)

  NYC liaison to LA-based, boutique domestic film Distribution Company with concentration on promotion and administration for the theatrical release of independent documentary film “New York Doll”.
  Due to limited print and advertising budgets, worked with film Director and developed grass roots promotional campaigns to promote and highlight movie, including setting up Q&A sessions at Festivals such as CMJ in New York City, the Woodstock Film Festival, and Talk Cinema at Lincoln Center.
  Supported company President by going back and forth from New York to Los Angeles handling administration in the LA office, while coordinating and attending screenings on both coasts evaluating product for future acquisition.

• VP Program Scheduling, Acquisitions and Operations

  NBC Universal - USA Network

  (Public Company; 10,001 or more employees; GE; Broadcast Media industry)

  January 2004 — February 2005 (1 year 2 months)

  Supervised 3 areas of Programming Department: Scheduling, Operations and Acquisitions. Developed 3 separate budgets (each consisting of several million).
  Strategically scheduled both the long and short-term air of movies, series and specials with an emphasis on counter-programming the broadcast, pay & basic cable competition. Conceived stunt scheduling including marathons, movie theme weeks, hosted wraps, and advertiser sponsorships. Developed & distributed all programming information: 52-week calendar, quarterly schedules, original series schedule, original movie schedule, monthly grids, “upfront” sales planning schedule and other highly pertinent information - in a timely advanced manner. Gathered competitive information for use in scheduling the network. Managed and distributed all commercial formats including the calculation and control of national, local and promo avails within each commercial break. Evaluated movies available for acquisition; built relationships w/distributors.

• Vice President Programming Operations

  USA Networks - Sci Fi Channel

  (Public Company; 501-1000 employees; Broadcast Media industry)

  2001 — 2004 (3 years)

  Developed annual budget each for USA, Sci Fi Channel and Trio networks (3 million annual budget), which included all editing, dubbing, shipping, screening, and freelance costs. Managed the departmental budget for USA Network's Programming Department. Administrative leader on all department policies: temps, expenses, equipment, travel, etc.
  Supervised key administrative and operational procedures for USA Network's Programming Department such as program ordering, creating formats, overseeing live sports and entertainment feeds, creating alternate schedules and contingencies for live events, and by calculating program running times in order to plan the flow of the “air”.
  Defined the Broadcast Standards and Practices: set and evaluated ratings, determined the need for disclaimers, and created an S&P guideline document in order that inside and outside program producers adhere to our standards.
  Developed (PSA) Public Service Announcement campaigns on a monthly basis to air on USA Network.

• Director Entertainmnet Production

  Sci Fi Channel - USA Network - Trio

  (Privately Held; 501-1000 employees; Broadcast Media industry)

  1996 — 2001 (5 years)

  Launched Trio Network from inception in 2000, by formatting hundreds of movies & series to air on new 24/7 commercial network.
  Directed the entire formatting process for USA Network, Sci Fi Channel and Trio networks.
  Prepared and tracked formatting and quality control screening budgets for the 3 networks: (7 million annual)
  Hired and directed employees, assigned the work, and made sure all programs were prepared correctly, since they will air multiple times and continually need to be modified down the road.

• Manager Entertainment Production

  USA Networks

  (Public Company; Broadcast Media industry)

  1993 — 1996 (3 years)

• Manager, Entertainmnet Production

  USA Network - Sci Fi Channel

  (Privately Held; 501-1000 employees; Broadcast Media industry)

  January 1993 — December 1995 (3 years)

  Managed team of 25 including staff and full time freelance in New York, and a group of 8 employees at the Master Control Center in New Jersey.
  Responsible to assign all program packaging (opens and bumpers) for movies airing on USA and Sci Fi.
  Prepared and delivered seminar on program formatting in Mexico City for USA Latin American launch; went to London to set up the formatting process, budget and infrastructure for Sci Fi Channel in Europe (launched in 1995).
  Assisted Director with budgeting, edit reports and files to track all movie and series work for both channels.

• Art Administrator

  William Douglas McAdamas

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  September 1986 — April 1989 (2 years 8 months)

  Administrative Assistant to the Senior Vice President and Creative Director in the art department at pharmaceutical ad agency. Simultaneously coordinated administration for 7 art directors and acted as Art Buyer for pharmaceutical ads. Commissioned artwork from photographers, illustrators, film labs, and negotiated project budgets for advertising campaigns. PA on pharmaceutical TV and Radio commercials.

Marla Newborn’s Education

• Florida State University

  BA , English Literature and Writing

  Activities and Societies:

  Graduated with Honors in English. Minored in Anthropology.
  Italian Honor Society, English Literature Honor Society

Additional Information

Marla Newborn’s Websites:

• Newborn Essentials Inc

Marla Newborn’s Interests:

world cinema; independent film; film festivals; Aromatherapy for self care and healing, Bowling, Politics, Volunteer work, Human Rights Watch Film Festival Volunteer, Continuing education in Persian and National and International political films.

Marla Newborn’s Groups:

Political Hotspots in Cinema Movie Club; New York University School of Continuing Education; Human Rights Watch Film Festival; Telluride Film Festival; Local drug addiction support volunteer; The Hoffman Institute.

Marla Newborn’s Honors:

3 time Winner, 1997 New York Festival Awards for USA movie promos..

4 time Winner, 1998 Telly Awards for USA and Sci Fi movie promos.

Marla Newborn’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch