Netanel "Net" Jacobsson

Current

Board Of Directors at P1.cn
Advisory Board at Aurora Feint
Advisory Board at CrowdStar

Advisory Board at Plymedia
Founder at Mashup Media Ltd.

see less...

2 more...

Past

Director, Business Development at Facebook
Partner at Maxthon
Director of Business Development at AOL

Director, International Business Development at ICQ Ltd
Director of Business Development at OTM Technologies
Business Development Manager at The Mobile Media Company
Consumer Behavior Expert at Ericsson Mobile Communications & Ericsson Radio Systems

see less...

4 more...

Education

Lunds universitet

Recommended

15 people have recommended Netanel "Net"

Connections

500+ connections

Industry

Online Media

Websites

Netanel "Net" Jacobsson’s Summary

I am a Swedish/Israeli entrepreneur and executive with more than 12 years of experience of running and working with Internet and media companies in the UK, Israel, China and the US.

I have an extensive experience in the field of business development, marketing & PR from working with leading companies in the wireless, Internet and the media industry, coupled with a strong background in psychology.

With a unique extensive network throughout many industries and with people from all walks of life and places on earth, I feel like a very lucky guy.

Talk to me about:

The social Web, real-time Web social media, consumer Internet, early stage consumer technology, gaming, iphone, innovation, entrepreneurship,mobile, the Cloud, social discovery, SMBs, Domain development, SEO, Martial arts, behavioral sciences, philosophy, social collaboration, Jazz, classical music.

www.netaneljacobsson.com

Netanel "Net" Jacobsson’s Specialties:

International Business Development
Early stage consumer technology
Social Media
China
International Operations
Branding Positioning & Marketing
Public relations
Entrepreneurship
Mobile
Social discovery

Netanel "Net" Jacobsson’s Experience

Board Of Directors

P1.cn

(Privately Held; Internet industry)

June 2009 — Present (6 months)

A private social network for young affluent Chinese with an international lifestyle. Membership can only be obtained through invitation. Currently the network consist of more than 500.000 individuals in Beijing, Shanghai and Hong Kong.
Advisory Board

Aurora Feint

(Privately Held; Entertainment industry)

May 2009 — Present (7 months)

Aurora Feint is the company behind OpenFeint, the first and largest Social Gaming Platform for the iPhone.

With over 3 million active users, 1000 registered developers, and +200 games live in the app store, OpenFeint is the standard in Xbox Live style services for iPhone game developers.
Advisory Board

CrowdStar

(Online Media industry)

May 2009 — Present (7 months)

CrowdStar creates a broad range of social games for Facebook such as Happy Aquarium, Trivia-know-it-All, Save The Reef, The Civil War & WWII.
Advisory Board

Plymedia

(Privately Held; Internet industry)

July 2007 — Present (2 years 5 months)
Founder

Mashup Media Ltd.

(Online Media industry)

November 2005 — Present (4 years 1 month)

Through Mashup Media, I am an active advisor to start-ups, venture capitalist firms and media agencies, advising them on new media, strategy and early stage consumer technology across all digital platforms and all marketing disciplines in international markets.

My most significant start-up client to date has been Maxthon (below) where I entered as a founding business partner and acted as the company’s Senior Vice President.

I am an advisor to venture capitalist firms most notably Charles River Ventures (US), LundKenner (Denmark) and WI Harper Group (China), advising on early stage technology and consumer Internet investments.

I have also been working with leading media and advertising agencies like Fallon and HyperHappen Ltd on a number of high-profile International campaigns, most notably Samsung Mobile’s “Anyfilms” . The “Anyfilms” campaign was considered a very innovative and ground breaking Web initiative, a crossover between film making and mobile phones.
Director, Business Development

Facebook

(Privately Held; Internet industry)

September 2007 — May 2009 (1 year 9 months)

Led International Business Development with specific focus on new user acquisitions. Formed & led the strategy and thinking on how to approach new and challenging markets.

Was responsible for Facebook's Mobile Business Development until April 2008 and launched & scaled Facebook Mobile for Operators.Recruited top talent to lead Facebook Mobile and scaled the business. Closed deals with Vodaphone Group, T-Mobile, AT&T, Sprint and many other operators around the world. Led discussions with handset manufacturers like: Nokia, SonyEricsson, Motorola and INQ. Led the deal with INQ, a handset that was rewarded the best mobile handset at MBW in Barcelona Feb 09'. A deal, lead to an additional $60 million investment from Li-Ka Ching in Facebook.

Led the discussions with potential OEM partners and evaluated incoming deal proposals.

Spearheaded Facebook's China strategy and led discussions with leading Chinese Internet companies, venture capitalists, academics, experts, and NGO's.

Led the discussions & due diligence with various potential international M&A targets until the formation of a corporate development function at Facebook.

Evangelized the Facebook platform internationally with specific focus on Facebook Connect before official launch.

Scaled Facebooks Ad Credits Program and signed-on leading Web Hosting companies, a program designed for acquiring new advertisers to Facebook's Online advertising platform.
Partner

Maxthon

(Online Media industry)

May 2005 — September 2007 (2 years 5 months)

Responsible for International Business & Operations for the popular Beijing-based web browser Maxthon with more than 160 + million downloads.

In a very short period, I have turned Maxthon into a globally well known and respected name, secured financing from a leading US Venture capital firm (Charles River Ventures) and negotiated tier one global strategic distribution and co-marketing deals, most notably a big strategic multi-layered deal (including investment) with Google, on a shoe-string budget.

Maxthon is unique in that it is the only China based Internet/Software company with a real global footprint.
Director of Business Development

AOL

(Public Company; 10,001 or more employees; TWX; Online Media industry)

July 2003 — July 2005 (2 years 1 month)

Oversaw international business development and build up previous non-existing relationship with leading advertisers and agencies from scratch, resulting in multi-million dollar media deals from brands like: Adidas, SonyEricsson, Nike and BBC.

Managed and ran international distribution and revenue deals with Internet portals, Online communities, Mobile operators and software’s throughout Europe, US, Asia and South America.
Director, International Business Development

ICQ Ltd

(Public Company; Online Media industry)

2003 — 2005 (2 years )
Director of Business Development

OTM Technologies

(Privately Held; 11-50 employees; Consumer Electronics industry)

March 2001 — October 2002 (1 year 8 months)

Responsible for Business Development and marketing. Formed a pan-European Consortium called VIP Data, on an innovative laser-based mobile input device with companies like Philips, Schlumberger Sema, France Telecom, Celestica, Decuma from 10 different European countries including Israel.

The consortium was financed by the European Union. Managed partnerships with Siemens, Motorola, Microsoft, Philips Consumer Electronics, France Telecom, Sema Schlumberger and more.

Responsible for worldwide coverage of OTM in media like CNN, MSCNBC, Finanical Times, New York Times etc
Business Development Manager

The Mobile Media Company

(Privately Held; 51-200 employees; Online Media industry)

November 1999 — January 2001 (1 year 3 months)

Ran business development and initial operations for a London based wireless start-up developing streaming mobile applications with offices in Norway, Romania and Sri Lanka. Managed partnerships with Ericsson Mobile Communications, BBC and Jay Walter Thompson.
Consumer Behavior Expert

Ericsson Mobile Communications & Ericsson Radio Systems

(Public Company; 10,001 or more employees; Consumer Electronics industry)

January 1998 — October 1999 (1 year 10 months)

Master Thesis work in Psychology. Advised on consumer behavior, interactive design & marketing strategy for new products at Ericsson Mobile Communications & Ericsson Radio Systems.

My work led to the publication of a scientific paper that has been cited many times in the field of Human-Computer Interaction Studies, Information Visualization and Usability.