
International Business Development, Facebook
San Francisco Bay Area

International Business Development, Facebook
San Francisco Bay Area
I am a Swedish/Israeli enterpreneur with more than 10 years of experience of running and working with Internet and media companies in the UK, Israel, China and the US.
I have an extensive experience in the field of business development, marketing & PR from working with leading companies in the wireless, Internet and the media industry, coupled with a strong background in psychology.
With a unique extensive network throughout many industries and with people from all walks of life, I feel like a very lucky guy.
Talk to me about:
Facebook, Expanding the Social Graph, Early stage consumer technology Innovation, New media, Browsers, China, Israel, Sweden, US, Viral Marketing, Community building, Open Source Marketing PR, Semantic Web, Blogging, Podcasting, Martial arts, Behavioral sciences, Philosophy,Entrepreneurship, Social collaboration, Jazz, Classical music and Virtual worlds...
More info @: www.netaneljacobsson.com
International Business Development in multiple markets, Business Strategy, Branding, Positioning & Marketing, Start-ups, International Operations, PR and Deal Making.
(Privately Held; 201-500 employees; Online Media industry)
September 2007 — Present (11 months)
International Business Development & responsible for mobile business development
(Privately Held; 1-10 employees; Online Media industry)
November 2005 — October 2007 (2 years)
Through Mashup Media, I am an active advisor to start-ups, venture capitalist firms and media agencies, advising them on new media, strategy and early stage consumer technology across all digital platforms and all marketing disciplines in international markets.
My most significant start-up client to date has been Maxthon (below) where I entered as a founding business partner and acted as the company’s Senior Vice President.
I am an advisor to venture capitalist firms most notably Charles River Ventures (US), LundKenner (Denmark) and WI Harper Group (China), advising on early stage technology and consumer Internet investments.
I have also been working with leading media and advertising agencies like Fallon and HyperHappen Ltd on a number of high-profile International campaigns, most notably Samsung Mobile’s “Anyfilms” . The “Anyfilms” campaign was considered a very innovative and ground breaking Web initiative, a crossover between film making and mobile phones.
(Privately Held; 11-50 employees; Online Media industry)
May 2005 — September 2007 (2 years 5 months)
Responsible for International Business & Operations for the popular Beijing-based web browser Maxthon with more than 100+ million downloads.
In a very short period, I have turned Maxthon into a globally well known and respected name, secured financing from a leading US Venture capital firm and negotiated tier one global strategic distribution and co-marketing agreements, most notably the big strategic multi-layered deal with Google, on a shoe-string budget.
Maxthon is unique in that it is the only China based Internet/Software company with a real global footprint.
(Public Company; 10,001 or more employees; TWX; Online Media industry)
July 2003 — July 2005 (2 years 1 month)
Oversaw international business development and build up previous non-existing relationship with leading advertisers and agencies from scratch, resulting in multi-million dollar media deals from brands like: Adidas, SonyEricsson, Nike and BBC.
Managed and ran international distribution and revenue deals with Internet portals, Online communities, Mobile operators and software’s throughout Europe, US, Asia and South America.
(Public Company; Online Media industry)
2003 — 2005 (2 years)
(Privately Held; 11-50 employees; Consumer Electronics industry)
March 2001 — October 2002 (1 year 8 months)
Responsible for Business Development and marketing. Formed a pan-European Consortium called VIP Data, on an innovative laser-based mobile input device with companies like Philips, Schlumberger Sema, France Telecom, Celestica, Decuma from 10 different European countries including Israel.
The consortium was financed by the European Union. Managed partnerships with Siemens, Motorola, Microsoft, Philips Consumer Electronics, France Telecom, Sema Schlumberger and more.
Responsible for worldwide coverage of OTM in media like CNN, MSCNBC, Finanical Times, New York Times etc
(Privately Held; 51-200 employees; Online Media industry)
November 1999 — January 2001 (1 year 3 months)
Ran business development and initial operations for a London based wireless start-up developing streaming mobile applications with offices in Norway, Romania and Sri Lanka. Managed partnerships with Ericsson Mobile Communications, BBC and Jay Walter Thompson.
(Public Company; 10,001 or more employees; Consumer Electronics industry)
January 1998 — October 1999 (1 year 10 months)
Master Thesis work in Psychology. Advised on consumer behavior, interactive design & marketing strategy for new products at Ericsson Mobile Communications & Ericsson Radio Systems.
My work led to the publication of a scientific paper that has been cited many times in the field of Human-Computer Interaction Studies, Information Visualization and Usability.
Lifestyle design, People, Art, Martial Arts, Philosophy, Early stage consumer technology, Building New Business and what makes people tick".
The Human Race
The Jews
My Family