Nestor Marquez

Current

• Presidente - Comité Investigación. Miembro del Consejo. at IAB México
• President at di Paola | Marquez
• Executive Vice President at Directa (Mexican Direct Marketing Assoc.)

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Past

• President Founder and Partner Manifesto DDB at DDB
• President & General Manager at Wunderman
• General Manager Wunderman Mexico at Young & Rubican

• President Latina at Response Logic
• EVP CRM and Database Marketing at Wunderman
• Director Data Base Marketing Buenos Aires at Wunderman
• Direct Marketing Manager at Correo Argentino
• Business Manager Antron at Du Pont
• Business Manager Tyvek at Du Pont
• Leader Manufacturing Systems at Du Pont
• Consultant at Arthur Andersen - later Accenture

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8 more...

Education

• Universidad de Ciencias Empresariales y Sociales
• IDEA - Institute for Management Development of Argentina
• Universidad Católica de La Plata

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Recommended

8 people have recommended Nestor

Connections

500+ connections

Industry

Marketing and Advertising

Nestor Marquez’s Summary

I have developed a great deal of experience across many industries both at client and consulting and agency side.

I have worked for multinational corporations such as E.I Du Pont de Nemours & Co., Accenture, WPP/Young & Rubican/Wunderman, DDB as well to smaller initiatives like Argentine Post, Response Logic and Manifesto DDB. I have Argentine and Italian (EU) citizenship and immigrant papers for Mexico.

Nestor Marquez’s Specialties:

Argentine with experience of working in Brazil (2 yrs) and Mexico (the last 5 yrs.) and many industries: Communications (Wunderman, Y&R, Manifesto DDB), Consulting (Accenture), D&B (Diageo, Cerveceria Cuahutemoc) Automotive (Ford, VW), FMCG (Coca Cola, Bimbo, Danone), Retail (Disco), Telecos (Telefonica, Movistar), Software and Computers (Dell, Nokia, Microsoft) and Banking (Banamex, Citibank).

Nestor Marquez’s Experience

• Presidente - Comité Investigación. Miembro del Consejo.

  IAB México

  (Internet industry)

  December 2008 — Present (1 year )

  En el comité de investigación del IAB es donde se llevan adelante varios proyectos de investigación de mercados, con la colaboración de Milllward Brown y Price Waterhouse Cooper: Primer Estudio de Efectividad online, 2) 2do Estudio de Consumo de medios, 3) Tercer Estudio de Inversión Publicitaria 4) Definiciones para el la Medición de Audiencia Digital (en colaboración con el CIM). A partir del 2009 se incorporó al IAB como Miembro del Consejo, como uno de los tres representantes de los Socios Activos.

• President

  di Paola | Marquez

  (Marketing and Advertising industry)

  July 2007 — Present (2 years 5 months)

  Brand new Direct and Digital Marketing agency based on México City, merge of the experience of Alejandro di Paola (direct pioneer in Latin America) and Néstor Márquez. Clients: MedicallHome, Accor Services, Prodigy/MSN and the Mexican Goverment.
  
  di Paola group is a well known Latin American network that expanded to Mexico with the new entity. Mariana Scuderi VP of Strategy and Operations and Adrian Brizuela VP of Creation plus all the experience of the senior team of the network (Alejandro di Paola -CEO-, Freddy Rosales -Strategy-, Francisco di Paola -Operations and Client Services- Nacho di Paola -Activations- and the creative leaders Flavio Ricci and Diego Balado- , Chile, Colombia and USA -HIspanamerican-). di Paola & Asociados | WPP Argentina won three times agency of the year (Jerry Goldemberg award). Four ECHO Awards 2007 plus Mercurio Awards the major Marketing award of Argentina.
  http://www.diPaolaMarquez.wordpress.com
  http://www.dipaola.com.ar

• Executive Vice President

  Directa (Mexican Direct Marketing Assoc.)

  (Marketing and Advertising industry)

  June 2004 — Present (5 years 6 months)

  Executive VP for third consecutive period, of the Mexican Association of Direct Marketing.
  Responsible of the Digital Chapter (previously Industry Development and earlier in Market Research)
  Ambassador for Mexico DMA Echo Awards 2006 and 2007.

• President Founder and Partner Manifesto DDB

  DDB

  (Public Company; 11-50 employees; NYSE: OMC; Marketing and Advertising industry)

  July 2006 — June 2007 (1 year )

  Manifesto DDB, agency created by him in partnership with DDB (Omnicom). A new concept in direct marketing ¨Market as Conversations¨, Experience, Relationships and Digital Connections (Activations and Alternate Media, CRM and Interactive). Afer six month Manifesto has clients like XX Lager (Cerveceria Cuauhtemoc), Rexona for Men (Unilever), Philips, Splenda(J&J), Domino´s, Gatorade, Visa, Televisa Digital and now Nokia Latam. In its first creative festival, Manifesto won 3 gold, 1 silver and 1 bronce at ¨Circulo de Oro¨ the major creative festival in Mexico, close to Group W, the dominan leader in the last 3 yrs, and with this, 2nd in the raking.

• President & General Manager

  Wunderman

  (Public Company; 10,001 or more employees; WPP; Marketing and Advertising industry)

  March 2003 — June 2006 (3 years 4 months)

  He Joined Wunderman Mexico by 11/2002 and the position of Managing Director by 3/03. The business was week and new buzz important: Movistar, Banamex (#1 bank in Mx), Mx. Tourism Board, Motorola, Coca-Cola and CableMas. Up 18% in revenue in '03 and 68% in '04, (record year in revenue and profits), ¨Neocrata '04¨ for Direct Marketing from Neo Magazine. By '05 Wunderman up 25% and ¨Agency of the Year¨ by the Mexican Ass. of Direct Marketing, new clients then: Reebok, Nokia, Diagio (Jonnie Walker, Bucanans and more), Microsoft and Dell.

• General Manager Wunderman Mexico

  Young & Rubican

  (Public Company; 1001-5000 employees; wpp; Marketing and Advertising industry)

  July 2002 — June 2006 (4 years )

  See Wunderman Mexico

• President Latina

  Response Logic

  (Privately Held; 51-200 employees; Internet industry)

  July 2001 — October 2002 (1 year 4 months)

  Response Logic Latina was part of Response Logic Inc. NY. RL was had a propietary software called adapt-e a piece of Artificial Intelligence personalization software aimed to provide personalized content to web sites.
  The company was merged with Digital Connexxions (Canada) in july 2002 and Adapt-e was merged to DC software for e-mail marketing.

• EVP CRM and Database Marketing

  Wunderman

  (Public Company; 5001-10,000 employees; wpp; Marketing and Advertising industry)

  July 1999 — July 2001 (2 years 1 month)

  Provide business and practice support to Wunderman Latam in particular to clients like Ford, Telefonica, Sony and Citibank. The main objective was to deploy CRM operations all over Latin America (in particular Mexico, Brazil and Chile) mirroring the achievements of the practice developed by him for Wunderman Buenos Aires, while keeping on acting as head of CRM for that subsidiary.
  
  Liaison to Wunderman New York (Headquarters), Europe and Asia Pacific.

• Director Data Base Marketing Buenos Aires

  Wunderman

  (Public Company; 5001-10,000 employees; wpp; Marketing and Advertising industry)

  July 1996 — July 1999 (3 years 1 month)

  DB marketing was a new practice in Latiam those days, Nestor basically created this position in Buenos Aires. Starting alone, the operation grown to 30 people in just one year. Ford, the starting client was firmly developed and new clients joined: Citibank, Disco Supermarkets, RepsolYPF), Telefonica, and many others. Because the unique model he created, Nestor was invited to join the Global Data Community (aimed to set the foundations of a data practice worldwide) then he ended up co-leading it with his counterparts in NY and London.

• Direct Marketing Manager

  Correo Argentino

  (Public Company; Telecommunications industry)

  1995 — 1996 (1 year )

• Business Manager Antron

  Du Pont

  (Public Company; Marketing and Advertising industry)

  1993 — 1995 (2 years )

• Business Manager Tyvek

  Du Pont

  (Public Company; Marketing and Advertising industry)

  1991 — 1993 (2 years )

• Leader Manufacturing Systems

  Du Pont

  (Public Company; Marketing and Advertising industry)

  1985 — 1991 (6 years )

  I started my carreer at Du Pont with a Schoolarship, then as Analyst at Materials and Logistics, System Analyst at Du Pont Textile Fibers Laboratory and finally as Leader of Manufacturing Systems responsible for the whole Berazategui Plant, one of the biggerst plants outside USA.

• Consultant

  Arthur Andersen - later Accenture

  (Public Company; 1001-5000 employees; Industrial Automation industry)

  1987 — 1988 (1 year )

Nestor Marquez’s Education

• Universidad de Ciencias Empresariales y Sociales

  Posgraduate , Corporate Communications , 1999 — 2000

• IDEA - Institute for Management Development of Argentina

  MBA , Business Administration , 1993 — 1994

  Superior School of Administration

• Universidad Católica de La Plata

  Bachellor , Systems Analysis , 1980 — 1985

  School of Applied Mathematics

Additional Information

Nestor Marquez’s Interests:

I like what I do, marketing communications and I like blogging to (www.CustomerRelationships.blogspot.com). I'm Plane pilot, mountine bike frequent ridder (Desierto de los Leones, Mexico). I'm Tai Chi Chuan practitioner.

Nestor Marquez’s Groups:

DirectA - Mexican Association of Direct Marketing,
AeroClub Rio de la Plata,
Alumni Association - Institute for Management Development Argentina (IDEA),, Inusual, Inusual

•    inusual
•    IAB
•    eMarketing Association Network
•    Asociación Mexicana de Mercadotecnia Directa
•    Creando Líderes en el Mercado Digital
•    Online Advertising Professionals
•    UCES Argentina Alumni
•    DuPont Alumni
•    Wunderman - Interactive since 1958
•    Online Marketing Latam
•    DDB Alumni Group
•    Global Keynote Speakers Association
•    Campaigns & Elections' Politics magazine
•    Digital Hunter
•    di Paola | Marquez Comunicaciones Directas e Interactivas SA de CV
•    Grupo di Paola
•    IDEA Business School Alumni
•    Direct Marketing Association "Official"
•    UnaLuzporMéxico

Nestor Marquez’s Honors:

Great business performance. Tyvek Business, Tyvek Latam 1992,
Contribucion Excepcional al Medio Ambiente (exceptional contribution to the Environment), Du Pont Latam, 1992,
Jury, AMDIA (Argentine Ass.) Award of Direct Marketing 2001.
Nestor Marquez Neocrata 2004 - Neo Magazine Mexico (Marketing and Advertising),
Wunderman Agency of the year 2005 - Direct Marketing Association Mexico
Jury, AMAUTA Awards 2005. ALMADI.
Manifesto DDB - Numbert two in Mexican Ranking 2006 Category Interactive - Circulo de Creativos de Mexico (Creative Association Mexico) Acapulco 2006.
Mexican Ambassador, 2006-07 DMA Echo Awards.
2007 DMA Speaker - Spanish Chapter (presented by ALMADI and DirectA).
2007 Speaker at the Russian Direct Marketing Association - Moscow Rusia.
2007 President of the Digital Jury - AMAUTA awards - ALMADI (Latin American Association of Direct and Interactive Marketing).

Nestor Marquez’s Contact Settings

Interested In:

• consulting offers
• expertise requests
• business deals
• reference requests
• getting back in touch