Nelson Yong

Marketing PM + Business Development, Internet Entrepreneur

Location: Greater Seattle Area
Industry: Internet

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Nelson Yong's Overview

Current

CEO at ZUMA (ZumaSites)
Marketing Project Manager II at Microsoft Corporation
Founder/Organizer at churchMXR

Past

Advertising Sales and Business Development at BuddyTV
Membership and Business Development Director at Keiretsu Forum
Marketing and Business Development Manager at Katten Muchin Rosenman LLP

Education

University of California, Los Angeles
Sandler Sales Institute

Recommendations

31 people have recommended Nelson

Connections

500+ connections

Websites

Company Website

Thought-leader, strategist, project manager, Gen-Y marketing expert, connector. Seeks adding value in unique and substantive ways. Takes a creative, technical and strategic approach to brainstorming and problem-solving. Loves bringing people together.

Proud to be immersed in the entrepreneur and venture communities. Deeply enjoys learning from more experienced people. Will continue living, working, and growing along the cutting edge.

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Background:
Nelson is extremely passionate about marketing and entrepreneurship. A marketing project manager at Microsoft, Nelson Yong most recently played a sales/ad ops role at BuddyTV, a hot startup in Seattle. Before that, Nelson was Investor Director for Keiretsu Forum, which is the world's largest private investor community, with over 800 members.

Nelson, along with several Seattle-based consultants, also runs ZUMA, an affordable website solution for small businesses and nonprofits.

CEO

ZUMA (ZumaSites)

Privately Held; 1-10 employees; Internet industry

July 2009 – Present (2 years 8 months)

ZUMA helps small businesses and nonprofits create a professional and affordable web presence for a fraction of typical costs. Our most expensive website package is $1499! www.zumasites.com

Example Portfolio Sites:
www.charityculture.com
www.genesisacademics.com
www.churchmxr.com
www.ananyaspaseattle.com
www.essentechnologies.com
www.gracebusinessforum.org
www.birdslisten.com
www.kcgop.org

Marketing Project Manager II

Microsoft Corporation

Public Company; 10,001+ employees; MSFT; Computer Software industry

July 2010 – Present (1 year 8 months)

Among my roles:
- Recruited and Managed 100's of Microsoft Student Partners
- Program maintenance (management of internal and external program websites and tools)
- Coordinated marketing communication and projects w/ multiple groups within Microsoft
- Drove and executed marketing communications plans for developer focused marketing programs and products
- Drove and executed contests and promotions

Founder/Organizer

churchMXR

May 2010 – Present (1 year 10 months)

churchMXR is committed to bringing young adults from different churches together by creating fun and safe social environments for community and relationships to happen.

What began as simply an idea, became a reality on Saturday, May 15, 2010 when over 200+ young adults from churches all across Bellevue and Seattle converged at The Bravern for the first ever "All-Church Happy Hour Mixer." We've had nearly 8 events in Bellevue and Seattle, with over 1700+ people combined in attendance, with events ranging from nightlife mixers, to billiards happy hour, to outdoor volleyball tournaments.

Advertising Sales and Business Development

BuddyTV

Privately Held; 1-10 employees; Computer Software industry

2009 – 2010 (1 year)

Based in Seattle, BuddyTV brings entertainment and content closer to fans. They do this by providing original articles, news, spoilers, and interviews on an extremely broad range of television content. They also provide a forum where fans from all over the world can come and gossip, chat, and connect with other fans about their favorite TV shows. With over 6.5 million monthly unique visitors, BuddyTV is actually one of the fastest growing websites, according to comScore.

Among my roles:
- Growing business development and advertising sales for this high-energy and fast-growing tech startup, which has created one of the world's largest online TV and entertainment communities
- Drive revenue by prospecting closing opportunities with advertisers
- Account management by managing clients and supporting revenue for growth in a team environment
- Creating custom media kits and client RFPs, and building and managing relationships within the advertising and entertainment industries
- Implementing, monitoring and trafficking multiple advertising campaigns using Google Ad Manager
- Working with agencies and dozens of our ad networks to approve and launch campaigns
- Analyzing traffic patterns and operations, and provide reports on campaign delivery and effectiveness for continual optimal CPM
- Develop strategies to drive content syndication across numerous websites, SEO, and link building

Membership and Business Development Director

Keiretsu Forum

Privately Held; 1-10 employees; Venture Capital & Private Equity industry

2009 – 2009 (less than a year)

Keiretsu Forum is a global private equity investment network of angel investors, venture capitalists and institutional investors. With over 750 accredited members investing about $200M in 200 companies in the last couple years, Keiretsu Forum is invite-only and prides itself on "great association with quality deal flow." The Northwest division has had 240 members join in chapters in Seattle, Bellevue, Boise, and Portland; I oversee everything from membership services, business development, event planning, and management of the intern program.

Among My Roles:
- Managed membership services in a role directly reporting to the President; business development with prospective members and corporate sponsors; Built strategic partnerships and alliances with various professional organizations
- Ownership of event and forum planning, logistics and execution; oversight of existing and prospective membership
- Coordinated internship program; Oversaw the new CRM processes, monthly e-newsletter creation, and website revamp

Marketing and Business Development Manager

Katten Muchin Rosenman LLP

Partnership; 1001-5000 employees; Law Practice industry

2006 – 2008 (2 years)

I had the pleasure of acting as the Marketing Manager of the Los Angeles office of Katten Muchin Rosenman LLP, a top-tier Chicago-based full-service law firm with over 650 practicing attorneys in 7 cities.

Among my roles:
- Acted as Marketing Manager and liaison for the National Marketing department; Reported to firm’s Administrator as well as three Senior Marketing Managers in the Chicago and New York Offices
- Planned and coordinated firm business development, pro bono, and recruiting events; Conducted PowerPoint presentations, customized RFPs for potential clients, updated website and attorney biographies; Managed marketing activities according to Marketing and Practice Area budgets
- Overseen practice area marketing within the Litigation, Corporate, Trusts & Estates, Real Estate, Entertainment, Bankruptcy and Securities departments; Coordinated 7 regional and national advertising campaigns; Orchestrated 17 firm-sponsored charitable and client events
- Coordinated media placement and worked with design team in preparing firm marketing materials, client advisories, brochures, and attorney bios
- Concentrated in Human Resources operations and law firm recruiting efforts: Provided assistance to paralegals and secretaries on overflow projects; Coordinated multi month year-end tax planning project in partnership with Accounting Manager

University of California, Los Angeles

BA, Political Science

2002 – 2006

Emphasis on International Relations, with studies in Computer Science and Business

Attended Political Science Summer Travel Study Program in 2004: Visited London, Brussels, Amsterdam and Paris; visited such notable political institutions such as NATO and the European Union.

Political Science Major GPA: 3.54

Sandler Sales Institute

Sales and Management

2009

Websites:

Company Website

Interests:

Marketing, Advertising, Start-ups, Venture Capital, Angel Investing, Entrepreneurialism, Fashion, Fine Dining/Restaurants, Private Equity Finance, M&A, Real Estate Development, Tennis

Groups and Associations:

Washington Technology Industry Association (WTIA), Northwest Entrepreneur Network (NWEN), University of Washington Business School Center for Innovation and Entrepreneurship, MIT Venture Lab, MIT Enterprise Forum, Washington Biotechnology & Biomedical Association (WBBA), TechAmerica, Microsoft BizSpark, City Church (Seattle), Young Professionals (and Leadership Development Group)

Honors and Awards: