Nelson Yong
Marketing PM + Business Development, Internet Entrepreneur
- Location
- Greater Seattle Area
- Industry
- Internet
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Nelson Yong's Overview
- Current
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- CEO at ZUMA
- Marketing Manager at Microsoft Corporation
- Founder at Catalyst | Seattle
- Founder at churchMXR
- Past
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- Advertising Sales and Business Development at BuddyTV
- Membership and Business Development Director at Keiretsu Forum
- Marketing and Business Development Manager at Katten Muchin Rosenman LLP
- Education
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- University of California, Los Angeles
- Sandler Sales Institute
- Recommendations
-
32 people have recommended Nelson
- Connections
-
500+ connections
- Websites
Nelson Yong's Summary
Thought-leader, strategist, marketing manager, event planner, connector, aspiring businessman. Seeks adding value in unique and substantive ways. Takes a creative, technical and strategic approach to brainstorming and problem-solving. Loves bringing people together.
Proud to be immersed in the entrepreneur and venture communities. Deeply enjoys learning from more experienced people. Will continue living, working, and growing along the cutting edge.
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Background:
Nelson Yong is extremely passionate about marketing and entrepreneurship. He is concurrently a marketing manager at Microsoft and CEO of ZUMA, who helps build affordable and professional websites for small businesses and nonprofits.
Nelson most recently played a sales/ad ops role at BuddyTV, a Seattle startup. Before that, Nelson was an Investor Director for Keiretsu Forum, which is the world's largest private investor community.
In his spare time, he puts together events for Catalyst | Seattle and churchMXR.
Nelson Yong's Experience
CEO
ZUMA
Privately Held; 1-10 employees; Internet industry
July 2009 – Present (2 years 11 months)
ZUMA helps small businesses and nonprofits create a professional and affordable web presence for a fraction of typical costs. www.zumasites.com
Example Sites:
www.charityculture.com
www.genesisacademics.com
www.ananyaspaseattle.com
www.gracebusinessforum.org
www.birdslisten.com
www.kcgop.org
Marketing Manager
Microsoft Corporation
Public Company; 10,001+ employees; MSFT; Computer Software industry
July 2010 – Present (1 year 11 months)
Marketing Manager (FY13):
- In charge of Global Careers Site (GCS) management, planning and overall candidate and recruiter experience
- International governance of GCS, managing and training international content managers
- Event marketing + planning for University Recruiting
- Social Media/Facebook/Blog ownership for University Recruiting
Marketing Project Manager II (FY12):
- Recruiting and day-to-day management of the US Microsoft Student Partners program, a 9-year old program which hires 100+ college- and grad-level students as paid brand ambassadors on US college campuses
- Driving and executing cross-product group marketing plans for developer-focused programs and products such as Office 2010, Kinect for XBOX 360 and Windows Phone 7 to the higher education vertical
- Complete program ownership, marketing communication, contests and promotion, and multi-group project execution; holding monthly online training sessions; Bi-monthly metrics calculation, analysis and scorecard reporting
- Responsible for driving over 97+ million social media impressions, 2200+ events, and 669,000+ demo interactions in the 2011 fiscal year (an all-time record), as well as innovating new ways to increase marketing reach and overall program efficiency
Founder
churchMXR
May 2010 – Present (2 years 1 month)
churchMXR is committed to bringing young adults from different churches together by creating fun and safe social environments for community and relationships to happen.
What began as simply an idea, became a reality on Saturday, May 15, 2010 when over 200+ young adults from churches all across Bellevue and Seattle converged at The Bravern for the first ever "All-Church Happy Hour Mixer." We've had over 10 events in Bellevue and Seattle, with over 2100+ people combined in attendance, with events ranging from nightlife mixers, to billiards happy hour, to outdoor volleyball tournaments.
Advertising Sales and Business Development
BuddyTV
Privately Held; 1-10 employees; Computer Software industry
2009 – 2010 (1 year)
Based in Seattle, BuddyTV brings entertainment and content closer to fans. They do this by providing original articles, news, spoilers, and interviews on an extremely broad range of television content. They also provide a forum where fans from all over the world can come and gossip, chat, and connect with other fans about their favorite TV shows. With over 6.5 million monthly unique visitors, BuddyTV is actually one of the fastest growing websites, according to comScore.
Among my roles:
- Growing business development and advertising sales for this high-energy and fast-growing tech startup, which has created one of the world's largest online TV and entertainment communities
- Drive revenue by prospecting closing opportunities with advertisers
- Account management by managing clients and supporting revenue for growth in a team environment
- Creating custom media kits and client RFPs, and building and managing relationships within the advertising and entertainment industries
- Implementing, monitoring and trafficking multiple advertising campaigns using Google Ad Manager
- Working with agencies and dozens of our ad networks to approve and launch campaigns
- Analyzing traffic patterns and operations, and provide reports on campaign delivery and effectiveness for continual optimal CPM
- Develop strategies to drive content syndication across numerous websites, SEO, and link building
Membership and Business Development Director
Keiretsu Forum
Privately Held; 1-10 employees; Venture Capital & Private Equity industry
2009 – 2009 (less than a year)
Keiretsu Forum is a global private equity investment network of angel investors, venture capitalists and institutional investors. With over 750 accredited members investing about $200M in 200 companies in the last couple years, Keiretsu Forum is invite-only and prides itself on "great association with quality deal flow." The Northwest division has had 240 members join in chapters in Seattle, Bellevue, Boise, and Portland; I oversee everything from membership services, business development, event planning, and management of the intern program.
Among My Roles:
- Managed membership services in a role directly reporting to the President; business development with prospective members and corporate sponsors; Built strategic partnerships and alliances with various professional organizations
- Ownership of event and forum planning, logistics and execution; oversight of existing and prospective membership
- Coordinated internship program; Oversaw the new CRM processes, monthly e-newsletter creation, and website revamp
Marketing and Business Development Manager
Katten Muchin Rosenman LLP
Partnership; 1001-5000 employees; Law Practice industry
2006 – 2008 (2 years)
I had the pleasure of acting as the Marketing Manager of the Los Angeles office of Katten Muchin Rosenman LLP, a top-tier Chicago-based full-service law firm with over 650 practicing attorneys in 7 cities.
Among my roles:
- Acted as Marketing Manager and liaison for the National Marketing department; Reported to firm’s Administrator as well as three Senior Marketing Managers in the Chicago and New York Offices
- Planned and coordinated firm business development, pro bono, and recruiting events; Conducted PowerPoint presentations, customized RFPs for potential clients, updated website and attorney biographies; Managed marketing activities according to Marketing and Practice Area budgets
- Overseen practice area marketing within the Litigation, Corporate, Trusts & Estates, Real Estate, Entertainment, Bankruptcy and Securities departments; Coordinated 7 regional and national advertising campaigns; Orchestrated 17 firm-sponsored charitable and client events
- Coordinated media placement and worked with design team in preparing firm marketing materials, client advisories, brochures, and attorney bios
- Concentrated in Human Resources operations and law firm recruiting efforts: Provided assistance to paralegals and secretaries on overflow projects; Coordinated multi month year-end tax planning project in partnership with Accounting Manager
Nelson Yong's Skills & Expertise
Nelson Yong's Education
University of California, Los Angeles
BA, Political Science
2002 – 2006
Emphasis on International Relations, with studies in Computer Science and Business
Attended Political Science Summer Travel Study Program in 2004: Visited London, Brussels, Amsterdam and Paris; visited such notable political institutions such as NATO and the European Union.
Political Science Major GPA: 3.54
Sandler Sales Institute
Sales and Management
2009
Nelson Yong's Additional Information
- Websites:
- Interests:
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Marketing, Advertising, Start-ups, Venture Capital, Angel Investing, Entrepreneurialism, Fashion, Fine Dining/Restaurants, Private Equity Finance, M&A, Real Estate Development, Tennis
- Groups and Associations:
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Washington Technology Industry Association (WTIA), Northwest Entrepreneur Network (NWEN), University of Washington Business School Center for Innovation and Entrepreneurship, MIT Venture Lab, MIT Enterprise Forum, Washington Biotechnology & Biomedical Association (WBBA), TechAmerica, Microsoft BizSpark, City Church (Seattle), Young Professionals (and Leadership Development Group)
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- Honors and Awards:
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John F. Kennedy High School (Granada Hills, CA) Valedictorian
Contact Nelson for:
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- consulting offers
- new ventures
- job inquiries
- reference requests
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