Nelson J Romero

Current

Marketing Manager at C.A Diario Panorama

Past

Director at POV Marketing Consulting
Marketing Director at Nike
South America North Planning Manager at Bacardi

Marketing Manager - Venezuela at Bacardi
Product Manager at productos efe

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2 more...

Education

Universidad Metropolitana
Universidad José María Vargas
Colegio San Luis

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3 people have recommended Nelson J

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Nelson J Romero’s Summary

Executive with comprehensive expertise in sales and marketing management, including planning, business development, channel building / communications, relational marketing, branding, market research, etc.

Dynamic Manager experienced in forging steadfast client relationship and searching growth opportunities
• Opened 10 new accounts nationwide (Apparel)
• +40% in space at the point of sales
• Signed Magallanes’ baseball team to enhanced the brand (Nike) with a successful local brand

Accomplished professional with a track record of developing and managing innovative and highly effective marketing programs
• Grew soccer category sales in 15%
• Achieved 30% share of market in white spirits category in 7 month
• Grew 17% and 35% sales in Bolivian and Peruvian market respectively

Nelson J Romero’s Specialties:

Strategic planning, branding and identity, trade marketing, sports marketing

Nelson J Romero’s Experience

Marketing Manager

C.A Diario Panorama

(Privately Held; 501-1000 employees; Newspapers industry)

May 2006 — Present (3 years 3 months)

Responsible to design commercial politics; design and execute strategies that include: develop new publishing products targeted to advertisers’ needs, market research, readers' promotions and circulation marketing.
Director

POV Marketing Consulting

(Management Consulting industry)

February 2004 — April 2006 (2 years 3 months)

• To advise, evaluate and execute sales and marketing programs according the customer needs
• Work with small and medium companies (domestics) in order to maximize their strengths and evaluate foreign markets to start the export process.
Marketing Director

Nike

(Public Company; 10,001 or more employees; NKE; Sporting Goods industry)

May 2001 — January 2004 (2 years 9 months)

• Designed and executed marketing strategies including brand management, marketplace development, sports marketing, public relations and consumer insights.
• Developed annual business plan per category, including sales objectives and marketing expenditures.
• Supported product and sales team on presentations to the trade (sales meeting) and training to the sale clerks.
• Developed and executed account marketing plan with selected retailers
South America North Planning Manager

Bacardi

(Privately Held; 11-50 employees; Consumer Goods industry)

September 1999 — July 2000 (11 months)

• Oversaw sales and marketing performance per distributor per market.
• Developed annual business plan per brand per market per distributor.
• Oversaw marketing expenditures vs. marketing budget per distributor.
• Approved advertising & promotion funds according to the agreement with each distributor.
• Prepare management reports, including market performances, share of market, distribution, inventories and prices
Marketing Manager - Venezuela

Bacardi

(Privately Held; 11-50 employees; Consumer Goods industry)

April 1997 — August 1999 (2 years 5 months)

• Responsible to launch Bacardi Limon brand and executed an innovative marketing program to position the brand.
• Developed marketing plans including media plans, trade and consumer promotions and merchandising programs to maximize brand’s performance.
Product Manager

productos efe

(Public Company; 501-1000 employees; Consumer Goods industry)

June 1995 — March 1997 (1 year 10 months)

Responsible for the household (including desserts) and industrial line; designed and executed brand strategies; new product development; promotions, etc.

Nelson J Romero’s Education

Universidad Metropolitana

Graduate studies - Marketing management 1993 — 1994
Universidad José María Vargas

Bachelor degree , Business Administration - Management , 1986 — 1991
Colegio San Luis

1981 — 1986