Nate Elliott

Vice President and Principal Analyst at Forrester Research

Location
New York, New York (Greater New York City Area)
Industry
Marketing and Advertising

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Nate Elliott's Overview

Current
Past
  • Analyst at JupiterResearch
  • Director, Flash Tracking Standards at Macromedia
  • Senior Manager, Rich Media Advertising at DoubleClick
  • Sponsorship Design Manager at DoubleClick
Education
Connections

500+ connections

Nate Elliott's Summary

For more than 15 years, Nate has been helping companies build better marketing programs in a world where technology has radically changed their customers' behaviors.

As a Vice President and Principal Analyst at Forrester, Nate developed the Marketing RaDaR and the Interactive Brand Ecosystem models to help marketers integrate digital and traditional channels into best-in-class brand marketing campaigns. He's worked with senior marketers to implement these ideas at leading packaged goods, consumer electronics, financial services and pharmaceutical companies. He's also created industry-leading ideas on the future of marketing, such as The Database of Affinity, and Making Technology Invisible.

In more than 10 years as a research analyst, Nate has also led Forrester's research and consulting on social marketing, rich media and video advertising, and European interactive marketing. In 2003 he founded JupiterResearch's coverage of search marketing. Previously Nate developed new online advertising products and standards in roles with DoubleClick (now Google), Macromedia (now Adobe), and the IAB.

Nate is regularly called upon by his clients and the media to provide analysis and insight into digital marketing and media. He is a frequent speaker at industry events around the world, including top-rated keynotes at the Forrester Marketing Forum, NEXT Berlin, and Ad:Tech, as well as speeches at SXSW and the Web 2.0 Expo.

Nate is a native of Syracuse, NY, and a graduate of Cornell University. He has lived and worked in London, Berlin and Vancouver, and is now based in New York.

Nate Elliott's Experience

Vice President and Principal Analyst

Forrester Research

July 2011Present (3 years 3 months) New York, NY

Principal Analyst

Forrester

January 2009June 2011 (2 years 6 months) Vancouver, Canada and London, UK

Research Director

JupiterResearch

March 2008December 2008 (10 months) Berlin, Germany

Senior Analyst

JupiterResearch

February 2005March 2008 (3 years 2 months) London, UK and Berlin, Germany

Analyst

JupiterResearch

April 2003January 2005 (1 year 10 months) New York, NY

Director, Flash Tracking Standards

Macromedia

October 2001December 2001 (3 months) New York, NY

Senior Manager, Rich Media Advertising

DoubleClick

May 2000October 2001 (1 year 6 months) New York, NY

Sponsorship Design Manager

DoubleClick

September 1997May 2000 (2 years 9 months) New York, NY

Nate Elliott's Skills & Expertise

  1. Digital Marketing
  2. Online Advertising
  3. Consulting
  4. Market Research
  5. Digital Strategy
  6. Social Media
  7. Interactive Marketing
  8. Multi-channel Marketing
  9. Integrated Brand Marketing
  10. Strategy
  11. Marketing
  12. Marketing Research
  13. Advertising

Nate Elliott's Education

Cornell University

August 1993May 1997

Nate Elliott's Additional Information

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