Founder at BuzzFactory.net
India
Founder at BuzzFactory.net
India
Working with startups since 2000 and B2B demand generation and marketing since 2004.
Have been involved with several aspects of marketing and demand generation from delivering lead generation projects to technology companies, overlooking operations to creating demand for newly launched products and solutions through online / inbound marketing, SEO and social media.
Most recently working on developing an online presence and generating inbound leads for ReadyContacts (a b2b marketing database management solution) & Nurture (a simple and powerful lead nurturing & marketing automation solution) among others which are in the pipeline.
(Marketing and Advertising industry)
May 2009 — Present (8 months)
BuzzFactory is a small, highly passionate team of content writers who have an in-depth understanding of online marketing, SEO and the use of social media. BuzzFactory works together with businesses to define their online content strategy objectives and provide daily web-content which is critical in building online visibility for a business, it's products or websites.
(Computer Software industry)
June 2008 — May 2009 (1 year )
Currently working on brand development and marketing for ReadyContacts.com which delivers complete b2b lead data management solutions to companies. The current framework of responsibilities include developing ReadyContacts as a brand from scratch, generating visibility, traffic and inbound leads through online channels, SEO, PR & social media marketing.
Specialties
- Inbound Lead Generation
- Web Content Creation
- Organic SEO
- Writing Articles & Press Releases
- Business Blog Writing
- Link Building
- Social Media Marketing (incl. Twitter, Linkedin, Squidoo, Blogs etc)
- Web Traffic Analytics
- New Product Launches / Building Online Visibility
(Marketing and Advertising industry)
May 2006 — May 2009 (3 years 1 month)
Currently work with the day to day operations of Better Inc a company that is passionate about delivering B2B lead generation solutions for technology companies and constantly innovating new ways to drive new demand for their products or services.
Focus Areas
- Day to day operations
- Client management / communications
- Project management & delivery
- Recruitment
- Training / resource development
- Process development
- Development / execution on new products & solutions
(Marketing and Advertising industry)
April 2004 — May 2006 (2 years 2 months)
Planning and executing inside sales & business development campaigns for technology companies to generate new sales leads, prospects and customers across various segments and geographies including North America, EMEA & APAC.
Overseeing project management and delivery for clients on a day to day basis.
Focus Areas
- Account Management & Delivery
- Project Kick-off, Knowledge Transfer, Transitioning
- Inside Sales for Technology Accounts
- Sales Intelligence Account Profiling
- Sales Appointment Setting
- CRM Data Management
- Business Contact List Building
- Client management
(Privately Held; 1-10 employees; Computer Software industry)
February 2000 — September 2001 (1 year 8 months)
MBA , Marketing , 2002 — 2004
B.Com , Commerce , 1999 — 2001
Higher Diploma in Software Engineering , Systems Programming, Database Engineering, SDLC , 1997 — 1999