Current
  • Assistant Managing Editor at Toronto Star
Past
  • Online Editor at New Zealand Herald
  • Broadcasting consultant at Vidal-Sanderson
  • Journalist and news anchor at CKWX Radio, Vancouver
  • News anchor at CBC Radio & Television, Winnipeg
  • Announcer at CKRC Radio, Winnipeg
  • Journalist and news anchor at CFRW Radio, Winnipeg
Education
  • University of Auckland
  • Unitec New Zealand
  • Trent University
Connections
38 connections
Industry
Online Media
Websites

Neil Sanderson’s Summary

Can it really be 30 years ago that I got into the media business? Where did the time go?

I've had a great time in broadcasting and print publishing but nothing compares with the excitement of working online. It's the best of all the other media rolled into one instantaneous, interactive, global, multimedia communications channel. Make that thousands of channels.

And now, instead of talking to the "users", we're talking with them. Fantastic.

During the 1980s I sailed across the Pacific on my 38' yacht, training broadcasters in several countries, and consulting to a highly successful commercial radio network.

After arriving in New Zealand in 1991, I worked as a freelance writer. I also ran training courses for South African journalists after the end of apartheid in the mid 1990s.

In early 2000 I became the founding editor of nzherald.co.nz, the online edition of the New Zealand Herald. When I left nzherald in October 2006 it was profitable and attracting about 1.7 million users per month.

While living in New Zealand I completed a qualification in adult education, and several courses in management at the University of Auckland Graduate School of Business.

Since 2007 I have been Assistant Managing Editor - Digital at the Toronto Star, Canada's largest newspaper. My job includes responsibility for thestar.com, yourhome.ca, healthzone.ca and parentcentral.ca.

Neil Sanderson’s Specialties:

Online content strategy, news media management, journalism, online publishing, radio programming and production, teaching and coaching.


Neil Sanderson’s Experience

  • Assistant Managing Editor

    Toronto Star

    (Public Company; 1001-5000 employees; Newspapers industry)

    July 2007Present (1 year 4 months)

    Responsible for digital editorial operations at Canada's largest newspaper.

  • Online Editor

    New Zealand Herald

    (Public Company; 501-1000 employees; Online Media industry)

    February 2000October 2006 (6 years 9 months)

    Managed a team of ten at the online edition of the New Zealand Herald newspaper, publishing over 1000 items of content every week.

    The nzherald site was New Zealand's most popular online news service, with over 1.7 million unique users and 27 million page impressions per month.

  • Broadcasting consultant

    Vidal-Sanderson

    (Partnership; 1-10 employees; Broadcast Media industry)

    January 1989April 1996 (7 years 4 months)

    Contracts included:

    Radio news training for the Institute for the Advancement of Journalism (South Africa) during the transition from apartheid following the 1994 election.

    Radio news training for the Pacific Islands Broadcasting Association, conducting training and consultancies at radio services in a dozen countries.

    Programming consulting and training for Communications Fiji Ltd, operator of three highly successful commercial FM stations.

    Corporate writing, freelance editing and web management for commercial and non-profit clients

    Freelance writing for print publications. Pacific correspondent for broadcast industry monthly Radio World

  • Journalist and news anchor

    CKWX Radio, Vancouver

    (Public Company; 201-500 employees; Broadcast Media industry)

    March 1983February 1987 (4 years)

  • News anchor

    CBC Radio & Television, Winnipeg

    (Government Agency; 10,001 or more employees; Broadcast Media industry)

    January 1982December 1982 (1 year)

  • Announcer

    CKRC Radio, Winnipeg

    (Public Company; 51-200 employees; Broadcast Media industry)

    June 1979December 1981 (2 years 7 months)

  • Journalist and news anchor

    CFRW Radio, Winnipeg

    (Public Company; 51-200 employees; Broadcast Media industry)

    December 1977October 1978 (11 months)


Neil Sanderson’s Education

  • University of Auckland

    Post Grad Dip Business, Business Administration, 20052008

  • Unitec New Zealand

    Cert Higher Education, Teaching Adults, 19961996

    Activities and Societies:
    Studies included educational uses of multimedia and hypermedia (specifically HTML).
  • Trent University

    B.Sc., 19731976


Additional Information

Neil Sanderson’s Websites:

Neil Sanderson’s Interests:

online publishing, interactive media, journalism, citizen journalism, user-generated content, blogging, web 2.0, broadcasting

Neil Sanderson’s Groups:

Online News Association

  •    Online News Association
  •    ThoseInMedia (The who's who in all the media markets)

Neil Sanderson’s Honors:

* Qantas Award: Best online news service in NZ,

* Netguide Award: Best online news service in NZ,

* PC World Readers' Choice Award: Best online news service in NZ,

* Wallace Award: Best online coverage of 2002 NZ election,

* Association of Blind Citizens award for nzherald.co.nz audio news service.


Neil Sanderson’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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